artist inc overview
TRANSCRIPT
LEARN THE BUSINESS OF ART
“
When bankers get together
for dinner, they discuss art.
When artists get together for
dinner, they discuss money.
- OSCAR WILDE
01 S
ES
SIO
N
THE
BUSINESS
& ART
PARADOX:STRATEGIC PLANNING
AND GOAL SETTING
FOR YOUR ART
WHAT DO ARTISTS
NEED TO GROW A
FINANCIALLY VIABLE
ART CAREER?
• KNOWLEDGE
• MENTORING
• PEER NETWORKS
• An increased understanding of
planning, marketing, financial, legal,
and technological issues related to arts
entrepreneurship
• An increased knowledge of and ability
to access local/national resources in
the pursuit of your art as a business
• A preliminary strategic plan for
pursuing, marketing and sustaining
your art
• A long-term network of cross-discipline,
diverse artists in the your community
WHAT
WILL
ARTISTS
GAIN FROM
THE ARTIST
INC.
PROGRAM?
1. The Business and Art Paradox
strategic planning and goal setting for
your art
2. Marketing Your Art
communicating the message of your
art
3. Budget Is Not A Four Letter Word
managing money and financial
planning
4. Better Than Pulling Teeth
writing about your work
ARTIST INC.
SESSION
TOPICS
5. Zen and the Law of Art
business structure, intellectual
property, and basic legal issues facing
artists
6. Show Me the Money
finding grants and fellowships and
raising capital
7. Artist.com
understanding the technology needs
of artists
8. Show Me the Money
sharing your completed artist plan
SESSION
TOPICS,
CONT.
• Ask questions
• Share your knowledge and experiences
• Do your homework
• Come to every session
• What happens in Vegas stays in Vegas
• The more you put in, the more you’ll get out
• Pass it on
ARTIST
RESPON-
SIBILITIES
WHAT TRAITS DO
ARTISTS POSSESS?
• Independent
• Risk taking
• Unique Vision
• Passionate
• Hard working
• Multi-task
• Multiple skill sets
• Focused
• Resourceful
• Perfectionist
• Dedicated
• Critical
• Non-conformity
• Self-centeredness
BUSINESS
TRAITS OF
SUCCESSFUL
ARTISTS
Make use of
outsource service
Leverage
technology
Have
multiple
revenue
streams
Understand
business side of
their work