artificial intelligence in businesses...artificial intelligence in businesses. digital reinvention...

Artificial Intelligence in BusinessesDigital reinvention in the cognitive erawith IBM Watson and Watson Health

Dr. Stefan RavizzaLead Swiss Cognitive & Analytics

@[email protected]

2© 2017 International Business Machines Corporation

Video “IBM Today” (https://www.youtube.com/watch?v=OTzveEx-rQw&t=3s)

https://www.youtube.com/watch?v=OTzveEx-rQw&t=3s


A new era

Technology

AI in projects

We will cover three aspects of AI in businesses


SystemIntelligence

1900 2011

Tabulation

Cognitive

Punch cardsTime card readers

1950

ProgrammaticSearchDeterministicEnterprise dataMachine languageSimple outputs

DiscoveryProbabilisticBig DataNatural languageIntelligent options

IBM Watson represents a bold step into a new era of computing


Video “Watson and the Jeopardy! Challenge” (https://www.youtube.com/watch?v=P18EdAKuC1U)

https://www.youtube.com/watch?v=P18EdAKuC1U


IBM’s point of view is that there are three fundamental shifts

OUR POINT OF VIEWData is the new basisof competitive advantage

OUR POINT OF VIEWCloud is the path to new business models

OUR POINT OF VIEWA systematic approach to engagement isrequired

SHIFT 1Data is becoming the world’s new natural resource, transforming industries and professions

SHIFT 2The emergence of cloud is transforming IT and business processes into digital services

SHIFT 3Mobile and social are transforming individual engagement – creating expectations of security, trust and value in return for personal information

OUR PURPOSE - Be essential


Acceleratedevelopment of expertise in others by capturing the expertise of top

performers

Enhancethe cognitive process of professionals to strengthen decision making in the

moment

Scaleexpertise by elevating the consistency

and objectivity of decision making across an organization

Watson enhances, scales and accelerates human expertise


REASON

They can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas.

UNDERSTAND

Cognitive systems understand imagery, language and other unstructured data like humans do.

LEARN

With each data point, interaction and outcome, they develop and sharpen expertise, so they never stop learning.

INTERACT

With abilities to see, talk and hear, cognitive systems interact with humans in a natural way.

A cognitive business has systems that can enhance digital intelligence exponentially


Cognitive computing required the intersection of three trends

Digitized Data

Machine Learning

Computation

Cognitive Cloud

CPU + GPU Clusters

Deep Learning

Web / Digital Archives Newly generated data on a daily basis

+ Advanced Analytics

+ Scalable Ingestion Platforms

Only today we have enough data, the right models and the required computing power to move from research to business


A new era

Technology

AI in projects



explorer

India

In May 1898

India

In May

celebrated

anniversary

in PortugalPortugal

400th anniversary

celebrated

Gary

This evidence suggests “Gary” is the answer BUT the system must learn that keyword matching may be weak relative to other types of evidence

arrived in

arrival in

Legend

Keyword “Hit”

Reference Text

Answer

Weak evidenceRed Text

Question: Supporting Evidence:

In May 1898 Portugal celebrated the 400th anniversary of this explorer’s arrival in India.

In May, Gary arrived in India after he celebrated his anniversary in Portugal.

Keyword search is not the way how Watson works


27th May 1498

Vasco da Gama

landed in

arrival in

explorer

India

Para-phrases

Geo-KB

DateMatch Stronger evidence can be much

harder to find and score…

Search far and wide

Explore many hypotheses

Find judge evidence

Many inference algorithms

On the 27th of May 1498, Vasco da Gama landed in Kappad Beach.

400th anniversary

Portugal

May 1898

celebrated

In May 1898 Portugal celebrated the 400th anniversary of this explorer’s arrival in India.

Kappad Beach

LegendTemporal Reasoning

Reference Text

Answer

Statistical Paraphrasing

GeoSpatial Reasoning

Question: Supporting Evidence:

Watson leverages many algorithms for Q&A analysis


Multiple interpretations Hundreds of answer sources• Primary search• Candidate answer generation

Tens of thousands of evidence sources and scores• Answer scoring• Evidence retrieval• Deep evidence scoring

Learned models• Combine and weigh evidence

Inquiry analysis Decomposition Hypothesis generation SynthesisHypothesis and evidence scoring

Final confidence merging & rankingQuestion Answer

? !

Watson has the ability to understand a question and to derive an evidence-supported response


A new era

Technology

AI in projects



23Health

Partners

360Acute CareFacilities

55MPatients &Members

330KProviders &Physicians

$70BNetwork

Patient Revenue

325BDataFacts

• Longitudinal U.S. based healthcare representation in data platform• Provides insight into quality, cost-drivers and outcomes that is the

key to succeeding in emerging delivery and reimbursement models

• Subscription model for dynamic data access• Expanding national footprint and with Watson Health,

internationally in 2017

Efficiently generating medical insights: Advanced analytics on longitudinal health records (http://ibm.biz/medical_insights)

http://ibm.biz/medical_insights

16© 2017 International Business Machines Corporation© 2016 IBM Corporation16

RHÖN-KLINIKUM AG testet IBM Watson am Zentrum für unerkannte und seltene Erkrankungen„Patienten, deren Krankenakten mehr als fünf Kilogramm wiegen, sind bei uns keine Seltenheit. Unser Zentrum ist daher nicht nur durch die schiere Anzahl an Patienten, sondern auch durch die Flut an Daten überwältigt. Dies ist eine besondere Herausforderung, da unsere Arbeit oft der sprichwörtlichen Suche nach der Nadel im Heuhaufen gleicht. Wir dürfen keine einzige Information übersehen, denn gerade sie könnte am Ende für die genaue Diagnosestellung entscheidend sein“

Prof. Dr. Jürgen Schäfer, Universitätsklinik Marburg

Source: https://www-03.ibm.com/press/de/de/pressrelease/50808.wssImage: https://www.flickr.com/photos/ibm_research_zurich/29717069375

https://www-03.ibm.com/press/de/de/pressrelease/50808.wss

https://www.flickr.com/photos/ibm_research_zurich/29717069375


First Live Experience of Sugar.IQ with Watson for People with Diabetes“The Sugar.IQ app uses real-time continuous glucose monitoring (CGM) and insulin information from Medtronic insulin pumps and glucose sensors. It leverages IBM cognitive computing power, combined with Medtronic’s expertise in diabetes, to find important patterns in diabetes data. The app will offer real-time and personalized insights so people with diabetes can spend less time worrying about their data, and have more freedom to enjoy life.”

Source and Image: http://www.medtronicdiabetes.com/blog/first-live-experience-of-sugar-iq-with-watson-for-people-with-diabetes/

http://www.medtronicdiabetes.com/blog/first-live-experience-of-sugar-iq-with-watson-for-people-with-diabetes/


Video “IBM Watson for Oncology Demo” (https://www.youtube.com/watch?v=338CIHlVi7A)

https://www.youtube.com/watch?v=338CIHlVi7A


360 degree client view

Prepare client meetings

Portfolio analysis

Prospect identification and evaluation

Gather and visualize relevant client insights from internal as well as external data (news, reports, social media,...)

Enable efficient preparation by providing discussion points, investment recommendations and relevant insights

Select the best product in a specific asset class based on investor criteria

Discover and score potential new prospects. Assess clients potential based their social networks connections Image: Dashboard of IBM Wealth Manager Demo

Support your relationship managers with a cognitive workplace (https://www.youtube.com/watch?v=bHaJNM7PV6c&t=41s)

https://www.youtube.com/watch?v=bHaJNM7PV6c&t=41s


Personality insights (https://watson-pi-demo.mybluemix.net)

https://watson-pi-demo.mybluemix.net/


Match clients and agents (http://investment-advisor.mybluemix.net)

http://investment-advisor.mybluemix.net/


There are many cognitive APIs which can be combined (https://www.ibm.com/watson/developercloud/services-catalog.html)

ConversationLanguage TranslationRetrieve and Rank

DialogNatural Language ClassifierTone Analyzer

Speech Speech to TextText to Speech

VisionVisual Recognition

Data InsightsAlchemyData NewsTradeoff Analytics

LanguageAlchemyLanguageDocument conversionPersonality Insights

https://nodered.orghttps://developer.ibm.com/open/openprojects/node-red

https://console.ng.bluemix.net

https://www.ibm.com/watson/developercloud/services-catalog.html

https://nodered.org/

https://developer.ibm.com/open/openprojects/node-red

https://console.ng.bluemix.net/


Enterprise innovation in the cognitive era (https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03774USEN&)

© 2016 IBM Corporation23

https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03774USEN&


Automated Cognitive Meeting Minutes(https://terminuter-demo.eu-gb.mybluemix.net/)

https://terminuter-demo.eu-gb.mybluemix.net/


Purpose- Augment human intelligence

Transparency- When and for what purposes AI is being applied- Which data and methods were used- Clients own their own business models and data

Skills- Help students, workers and citizens acquire the needed skills

IBM has established principles for the cognitive era (https://www.ibm.com/blogs/think/2017/01/ibm-cognitive-principles)

https://www.ibm.com/blogs/think/2017/01/ibm-cognitive-principles


Dr. Stefan RavizzaLead Swiss Cognitive & Analytics

@[email protected]

“Every generation of IBMershas the chance-and theresponsibility-to reinventour company. This is our time.”- Ginni Rometty

artificial intelligence in businesses...artificial intelligence in businesses. digital reinvention...

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