article case studies - peyton
TRANSCRIPT
ARTICLE CASE STUDIESContent Results from PEYTON
of arliepeyton.com
TARGETED KEYWORDS KEY RESULTS
• Design Sprint Masterclass • AJ&Smart Masterclass • Design Sprints Beginners
ARTICLE VIEWS [2 Articles]: 35,801+ LANDING PAGE VISITS [2 Articles]: 3,502+ CONVERSIONS: 1.5%-4% conversion rate
GOAL CHALLENGE SOLUTION BENEFITS KPIs / METRICS
Using existing brand base to convert long-time readers and subscribers into buyers.
Convert course tire-kickers to free training participants and buyers through results-based motivational stories.
Article-centric Conversion Campaign for End of Funnel.
• Funnel Completion • Retargeting • Target Audience Data
• Pageviews • Conversions • Free Course Opt-In
CASE STUDY #1: CONVERSION arliepeyton.com
AJ & Smart - Large International Company Industry: Business Consulting
Notes: This client had created hundreds of pieces of content (long-form articles, videos, social media, etc). I knew it would be tough to rank them in Google when “owned” many of the desirable buyer intent keywords for their niche. Therefore, I decided to deliver on traffic and conversions. I wrote two articles: one as a course review and the other about one of their clients. The first article exceeded expectations. The content left over from that article was revised and used in a pro bono (unpaid) article about one of their client’s clients. That article was equally successful. Within six weeks, they 5X-ed their investment (ROI) with me and the sales kept coming in every week. We segmented non-buyers of their e-course and readers from the article to offer a special deal that converted into sales. [I cannot disclose this amount.]
https://bit.ly/2KWMnj6
TARGETED KEYWORDS KEY RESULTS
• #1 [niche] Course • Best [niche] Course • [client’s course name + niche] • [single keyword]
GOOGLE: Page #1 in 1 month for nearly all the Targeted Keywords. (Results holding for over 1 year now.) GOOGLE: Earned #1 Google Snippet for keyword LANDING PAGE VISITS: 1,403+ ESTIMATED SALES: $64,000+
GOAL CHALLENGE SOLUTION BENEFITS KPIs / METRICS
Tell brand narrative of company’s overall mission and inspire target audience to join client’s community.
Connect client’s broad philanthropic mission with specific business-related Call To Action.
Article-centric Traffic Campaign & Short Funnel
• Build audience • Increase email opt-ins • Improve brand image
• Pageviews • Conversions • Free Course Opt-In
CASE STUDY #2: TRAFFIC arliepeyton.com
[Private Client] - Medium-Sized Business Industry: Marketing Agency Training
Notes: To start, the Keyword Difficulty Score of the niche term was 77 [difficult]. Nevertheless, I ranked this article on page #1 in 1.5 months for the two best keyword phrases for buyer intent (best course and #1 course). With over 1,607 landing page views and a 2-3% conversion rate for, there is an estimated revenue value of over $64,000. I always lead with Brand Positioning because a prospect must come across your brand 3-5 times to take an action. However, this worked for sales because it was a mid-level funnel tactic for a known brand. Also, 20K article views.
#1 Google Snippet
#3 on Page #1 for Single Keyword
TARGETED KEYWORDS KEY RESULTS
• [client’s name] • [client’s course name + client’s name] • [linkedin consultant UK]
GOOGLE: Page #1 in 3 weeks for several keywords. ROI: $10,000+ from paying clients. CONSULT BOOKINGS: 15+ strategy sessions within 2 weeks.
GOAL CHALLENGE SOLUTION BENEFITS KPIs / METRICS
Create long-form branded content that highlights a key problem with ideal customer and how to solve it. Link solution to client’s product.
Connect with audience that is unaware of the client’s personal brand and expertise.
Article-centric Brand Positioning Campaign
• Build brand awareness • Build brand audience • Build brand loyalty • Demonstrate brand fit
• Unique Visitors • Social Shares • Likes/Claps/etc. • Time On Site
CASE STUDY #3: BRAND POSITIONING arliepeyton.com
Natasha Villaseca - Founder - Small Business Industry: Lead Generation Consultancy
Notes: Natasha had a lot of branded content that ranked well. Nevertheless, I got her on page #1 of Google and this has lasted over a year now. Like most of my campaigns, we lead with Brand Positioning, but she profited as well. The article sent readers to a landing page to book a consult. The landing page got over 184 and many turned into paid clients. Today, she gets a steady stream of traffic to the article and the booking page. The article has over 3.1K claps and 47 comments. Article: bit.ly/2YPB0yx | Testimonial Video #27: bit.ly/2MKxyDi
