artful living magazine media kit 2015
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1
SPRING 2012
Lakes
2015
MAGAZINE
MEDIA KIT
2
1
WHO WE ARE
Artful Living, the Magazine of the North, is an elegant, intelligent
publication highlighting art, culture, travel, fashion, home, food, wine and
profiles meant to inspire and entertain. Founded in 2008, this quarterly
magazine features beautiful design and engaging original content, bringing
the best of the North to an affluent audience with impeccable taste.
The Artful Living lifestyle brand is headquartered in Minneapolis.
MAGAZINE
2
SPRING 2012
Lakes
ST. THOMAS STUDY
University of St. Thomas Business School conducted an extensive readership study to help us gain a better understanding of our audience.
Qualitative ResearchSt. Thomas conducted focus groups to obtain information about Artful Living’s current readers: what they like, what they don’t, why they read, and how they respond to ads. The team gathered information from
businesses that sell or distribute Artful Living and conducted numerous interviews with advertisers.
Quantitative ResearchSt. Thomas used an online survey to build understanding of subscribers and additional targets. The research team ranked Artful Living’s current circulation density by zip code and worked with Research Now, a quality third-party research company, to conduct an online survey within Artful Living’s current distribution areas. It targeted respondents with household income of more than $250,000 or investable assets of more than
$500,000, targets that overlap with Artful Living’s primary audience. St. Thomas used Artful Living’s current digital media contact list (email subscribers and Facebook followers) to gather information on readers and to
shed light on the relationship between digital and print media.
Secondary Research Secondary research included reviewing like-minded magazines and their reader studies as well as academic peer-reviewed content regarding the correlation between content and readership, advertising strategies and success rates, and upper Midwest population demographics. The team also researched the role of social
media in building a readership base.
Research Methodology
2014
3
SPRING 2012
Lakes
ARTFUL LIVING IS #1
27%
3%17% 12%
39%
MINNEAPOLIS.ST.PAULARTFUL LIVING SPACESMINNESOTA MONTHLY MIDWEST HOME
Magazine Following Artful Living readers were asked to select the magazine that they prefer from the
choices below; results show that Artful Living is the magazine of choice.
Readers most compare Artful Living Magazine to Architectural Digest and Vanity Fair.
Artful Living is most preferred among Readers
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OUR READERS
68%ARE MARRIED
34%OWN A SECOND HOME
2Majority are child households
69%
31%
FemaleMale
Demographic Artful Living serves a targeted audience of affluent and engaged readers in the Twin Cities and
surrounding areas. Our most involved readers are women ages 35 to 54.
5
Income Artful Living fills a niche by targeting high-income homes in the Minneapolis–St. Paul area and surrounding five-state area,
specifically a household value of $500,000+. St. Thomas survey results determined Artful Living readers have an average household income of $206,000.
26%13%
51% 69%
31%
33%
3%
36%
17%
8%
9%3%
FemaleMale
15 – 34 Years
55 – 74 Years35 – 54 Years
75 Years & Above
Less than $100,000$100,001–$200,000$200,001–$300,000
$300,001–$400,000$400,001–$500,000More than $500,000
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Current Circulation40,129
Total Quarterly Impressions104,335
Average Pass-Along Rate2.6
Impressions More than 40 percent of Artful Living magazines are passed on to additional people once the primary
recipients are finished reading them. Some readers pass it along to over ten people.
WINTER 2010
A PIECE OF
HOLLYWOODIN MINNESOTA
A CONVERSATION WITH
BRETT FAVRE
TOURING TINSELTOWN
WITH RUDY MAXA AND ANTHONY DIAS BLUE
Lakes
77%
23%
31k: Direct Subscriptions (Mail)9k: Newsstand + Marketing Partners(Delta Sky Clubs, Galleria, International Market Square,Kowalski’s, Barnes & Nobles, and Other Advertising Partners)
7
WINTER 2010
A PIECE OF
HOLLYWOODIN MINNESOTA
A CONVERSATION WITH
BRETT FAVRE
TOURING TINSELTOWN
WITH RUDY MAXA AND ANTHONY DIAS BLUE
Lakes
MAGAZINE OF THE NORTH
Our Reach Artful Living is a controlled-distribution magazine. It is distributed to 40,129 handpicked qualified readers in
the Upper Midwest. Readers can decline to receive the magazine via a postage-paid business reply card or online. Artful Living sells at newsstands for $8.95. Select Artful Living advertisers distribute the magazine to their best customers.
8
WINTER 2012
JESSE VENTURA
uncut
inspired trAVeL
READERS RESPONSE
WENT TO A
RESTAURANT
SHOPPED AT
A STOREMADE A
RECOMMENDATION
CONTACTED AN
ADVERTISER
55%
40%26%
57%
Our Readers Act Readers act on advertising and content that they find in Artful Living.
82%like the things they see in
Artful Living advertisements.
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38% would respond to ads in Artful Living before ads in other magazines.
51%feel Artful Living is a
CONVERSATION PIECE
for their families.
Ad Responses
63%feel Artful Living is a conversation starter with their friends.
SET ASIDE TIME
TO READ ARTFUL LIVING.
82%
ENJOY
THE
ADVERTISEMENTS.69%
10
SPRING 2010
NEW ORLEANSAMERICAN FRENCH
AT HOMEIN FRANCE
COUTUREWEEK IN PARIS
+
Lakes
HAPPY ADVERTISERS
Would Offer Specific Promos
Partnership > 1 Year
Satisfaction Rate
0% 25% 50% 75% 100%
90%
Happy Advertisers Ninety percent of Artful Living advertisers are satisfied. Most of them place ads three to four
times a year, and half have advertised for multiple years.
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SPRING 2010
NEW ORLEANSAMERICAN FRENCH
AT HOMEIN FRANCE
COUTUREWEEK IN PARIS
+
Lakes
TESTIMONIAL
Elizabeth Kmetz, General ManagerGalleria Shops of Distinction
The Galleria included a special-offers insert with copies of Artful
Living mailed to high-value homes across the Twin Cities area. This
has been our most effective method of distribution, and our results
have been exponential compared with other channels we have tried.”
69th street & France avenue | Galleriaedina.com
dress | necklace: melly. tIe | pocket square | suIt: hammer made. shIrt: twIll. pIllows: crate & Barrel. rug: gaBBerts. taBleware: ampersand. glasses: InvIsIon. rIng: scheherazade. shot on locatIon at lake harrIet peace garden
Not all twiN City shoppiNg is ideNtiCal
louis vuittoN
tiffaNy & Co.
kate spade New york
gabberts
J. MClaughliN
haMMer Made
Melly
hobo
david yurMaN
sCheherazade
Crate & barrel
twill by sCott daytoN
elegaNCe lives here.
52134_15-GE-fall_artfulliving_spread3.indd 1 8/25/14 3:38 PM
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Winter: The Travel Issue
In Homes: January
EDITORIAL CALENDAR
Spring: The Food + Wine Issue
In Homes: March
Summer: The Summer Issue
In Homes: May
Autumn: Luxury + Fashion
In Homes: October
Published Quarterly
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Live Artfully The best in food, drink, events, accessories, collectibles and more.
Collage A collection of trends, profiles, designer discoveries and haute couture.
Spotlight Notable travel destinations, restaurants, fitness, finance, food and technology.
Feature Original and unexpected editorial relevant to our readership.
Home Luxury trends, real estate, remodels and design.
The Property Gallery A selection of distinct properties.
IMS Discoveries Insights from local designers and trend-setters.
The Artful Home From preferred artisans to outstanding service providers to exemplary craftsmen, Artful Living presents a collection of the finest resources for your home.
Tour The best restaurants, hotels and shops of Chicago, New York and Los Angeles’ most travel worthy-cities.
Guide An array of magnificent products related to the issue.
WINTER 2011WINTER 2011
THE FOOD & WINE ISSUE
PENINSULA CHEFCURTIS DUFFY PAGE 116
PHOTO BY ANNIE LEIBOVITZ
SONOMA WINESMINNESOTA ROOTS
DEPARTMENTS
In Every Issue
Home + Design + Eat + Drink + Travel + Arts
Entertainment + Fashion + Adventure
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92 Artful Living | Summer 2012 Artful-LivingMag.com Artful-LivingMag.com Artful Living | Summer 2012 93
The Glensheen MystiqueInside Minnesota’s most gruesome – and intriguing – murder mystery
| BY ALYSSA FORD
feature || glensheen
In the 35 years since the Glensheen killings, the public’s fascination with the place and the characters associated with it has continued unabated. Meanwhile, Marjorie Congdon has continued to make headlines for her misadventures, including two prison terms for arson.
In June 1977, Star Wars was racking up box-office records in theaters across the nation. A start-up company in northern California fired the first salvo in the personal-computer revolution with the release of the Apple II. And after a concert at Market Square Arena in Indianapolis, Elvis Presley left the building, never to return to a stage. In Duluth, 150 local runners raced to little fanfare in the first Grandma’s Marathon, held on June 25. But just two days later, attention of the entire state turned to the port city after news broke that mining heiress Elisabeth Congdon and a personal attendant were found murdered at Glensheen, the Congdon family’s opulent estate on the shore of Lake Superior. Roger Caldwell, the second husband of Elisabeth’s adopted daughter Marjorie, was eventually convicted of the crimes. Marjorie, who
had led a troubled life, was subsequently tried for conspiring with Caldwell in the murders, but was acquitted. New evidence that came to light in her trial led to the Minnesota Supreme Court overturning Caldwell’s conviction. Before a new trial could begin, Caldwell pled guilty to lesser charges of second-degree murder and was released from prison after serving five years behind bars. However, his demons continued to pursue him, and he committed suicide in 1988.
In the ensuing 35 years since the Glensheen killings, the public’s fascination with the place and the characters associated with it has continued unabated. More than two million visitors have toured the mansion since it was opened to the public by its current owner, the University of Minnesota Duluth, in 1979. Meanwhile, Marjorie Congdon has continued to make headlines for her misadventures, including two prison terms for arson. Though three books about the Congdon murders have been published, the final chapters of the story of Glensheen and its infamous inhabitants are still being written.
ENGAGING EDITORIAL
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“High end, stylish, beautiful, unexpected, warming.” — ARTFUL LIVING READER
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TESTIMONIAL
We chose to advertise in
Artful Living because of
its strong regional reach to a
discerning audience who really
appreciates the quality and
craftsmanship of our products.”
Christine Marvin, Director of MarketingMarvin Windows and Doors
©2014 Marvin Windows and Doors. All rights reserved. ®Registered trademark of Marvin Windows and Doors.
For expert advice and assistance contact your local, independent Marvin dealer.
At Marvin, we take pride in the craftsmanship put into every window and door. We are committed to creating
distinctive, beautiful products that continually elevate the standard of quality and innovation. Built on a
foundation of values passed on through four generations, our windows and doors are an investment you
will value for many years to come. See how Marvin can transform your home at MARVIN.COM
Ultimate Sliding French Door and Transom (IZ rated), Bronze Exterior AAMA 2605 finish, Rocky Mountain Solid Bronze door handle
SOME INVESTMENTS ARE
THAN OTHERS.MORE STUNNING
M A R V I N D E S I G N G A L L E R Y by Shaw/Stewart 645 Johnson St. NEMinneapolis, MN 55413612-331-3128MDGbySS.com
Arrow Building Centers15 Locations Minnesota and Wisconsin651-439-3138ABC-CLC.com
Custom Millwork, Inc.2298 N 2nd St. North Saint Paul, MN 55109651-770-2356CustomMillworkInc.com
Dakota County Lumber 28 8th St. Farmington, MN 55024651-460-6646DakotaCountyLumber.com
Fullerton Lumber - The Builder’s Choice Ellsworth - 715-273-5032Glencoe - 320-864-5103Osceola - 715-294-2000Watertown - 952-955-2237FullertonLBR.com
Glenbrook Lumber & Supply5215 Gershwin Ave. N Oakdale, MN 55128651-770-9071GlenbrookLumber.com
Hamel Building Center18710 Hwy. 55Plymouth, MN 55446763-478-6601HamelBuildingCenter.com MN LIC BC631040
Hiawatha Lumber Co. 3233 E 40th St. Minneapolis, MN 55406612-729-2358HiawathaLumber.com
Lampert LumberApple Valley -- Lake ElmoNorth Branch – NorthfieldRockford – St. Croix Falls651-695-3600LampertLumber.com
McCarron’s Building Center23840 Lake Blvd. Forest Lake, MN 55025651-464-5427McCarronsBuildingCenter.com
Scherer Bros. Lumber Co. Arden HillsHopkinsShakopee952-938-2741SchererBros.com
Spring Lake Park Lumber 8329 Central Ave. NEMinneapolis, MN 55432763-784-3062SLPLumber.com
ArtfulLiving_Stunning_consumer_5948_24.indd 1 8/19/14 11:07 AM
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TESTIMONIAL
Ted Terp, General ManagerLuther Jaguar Land Rover of Minneapolis
I know for a FACT that Artful Living reaches buyers of Land
Rovers & Jaguars. We have been a proud sponsor and marketing
partner of Artful Living Magazine for over five years.”
Coupe’s starting at
$65,900.00
Convertibles starting at
$69,900.00
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SPRING 2011
THE FASHION
ISSUEARTFUL LIVING AT
NEW YORK FASHION WEEK
TESTIMONIAL
Holly Hunt, Owner Holly Hunt Minneapolis
Curated Wallcoverings
Think outside the frame.
holly hunt MINNEAPOLISareaenvironments.com 275 market street suite 234 800.320.3145 hollyhunt.com
ArtfulLiving_HHAreaEnv_1page.indd 1 2/12/14 8:57 AM
We have had great success
from our partnership with
Artful Living Magazine! Since
running ads we have seen
a large increase in sales for
Area Environments in the
first and second quarter.”
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SPRING 2011
THE FASHION
ISSUEARTFUL LIVING AT
NEW YORK FASHION WEEKDESIGN PORTRAIT.
Sophie is in love with Ray and Contemporary Art. Ray is designed by Antonio Citterio. www.bebitalia.com
Col
lage
Stu
dio
- P
hoto
Tom
mas
o S
arto
ri
2914 Hennepin Minneapolis MN 55408 - T. 612.377.6465 - [email protected] - www. roaminteriors.com
Artful Living January.indd 1 20/11/12 12.16
TESTIMONIAL
Our advertising in Artful
Living is very effective. So
much so that we have new
customers coming into the
store, with our ad torn out of
the magazine, asking to buy
the high-end B&B Italia sofa
showcased in Artful Living.”
John Steadman, Owner Roam
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Streeter & Associates-Mtka Home Ad / Artful Living 2014 / 10" x 12"
Relaxed Elegance. Inviting homes that honor casual living with sophisticated style and masterful craftsmanship. In the house that Streeter built.
Building timeless modern and traditional custom homes, renovations, lofts and condos, designed by leading architects and designers.
Wayzata, MN 952.449.9448StreeterHomes.com
TESTIMONIAL
Heidi Libera, Marketing Director Streeter & Associates
Glossy, gorgeous and
distinctive. We love Artful Living
for the overall package — a
high-quality, special boutique
publication that offers unique
content and design with
interesting local and global
focus on home and lifestyle. Our
clients love the publication. Our
ads really pop and get noticed!”
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SUMMER 2012
Lakes
RATES
Ad Size 1x 2x 4x
Half Page Vertical $3,629 $3,051 $2,285
Half Page Horizontal $3,629 $3,051 $2,285
Full Page $6,879 $5,749 $4,379
Inside Front Cover $9,155 $7,809 $6,578
Inside Back Cover $8,155 $6,809 $5,578
Back Cover $13,946 $10,322 $9,568
Two-Page Spread $9,989 $8,541 $7,093
Specialty Products Available Inserts, Sponsored Content, Polybag, Belly Bands. Please inquire for pricing.
22
HOME TOURB Y P A R A D E O F H O M E SSM
autumn 2012
TESTIMONIAL
Amy Hendel, Owner Hendel Homes
We just landed a custom
home job for a new customer
who saw our ad in Artful Living.”
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autumn 2012
DEADLINES
2015 Winter Space: 11.15.14 // Materials: 11.22.14 // In Homes: January
2015 Spring Space: 2.12.15 // Materials: 2.19.15 // In Homes: March
2015 Summer Space: 4.12.15 // Materials: 4.19.15 // In Homes: May
2015 Autumn Space: 8.16.15 // Materials: 8.23.15 // In Homes: October
2016 Winter Space: 11.15.15 // Materials: 11.22.15 // In Homes: January
2016 Spring Space: 2.12.16 // Materials: 2.19.16 // In Homes: March
2016 Summer Space: 4.12.16 // Materials: 4.19.16 // In Homes: May
2016 Autumn Space: 8.16.16 // Materials: 8.23.16 // In Homes: October
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steelefitness.com /isweatsteele @isweatsteele
Let’s face it. It’s been a long Winter and one thing is for sure— we’re ready for Summer! Are you? Come join us at STEELE and let’s inspire each other to get fit, dream big, and start living the good life.
Steele Smiley Founder
We welcome you to the true five-star fitness experience with one-on-one training clubs, membership-capped gyms, exclusive fashions from Under Armour, and in-home personal training delivered via black Mini Coopers.
We care about wellness, each other, and transforming our bodies and our lives. We invite you to contact our fitness Concierge directly to schedule a complimentary trial by emailing [email protected]. It would be our pleasure to welcome you to our family.
Steele Smiley, Founder & CEOSTEELE Fitness
TESTIMONIAL
Artful Living is absolutely looking fantastic! I am extremely
impressed with the magazine and the business results we are
getting. We track every lead. We are all your fans here at STEELE!”
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AD SPECIFICATIONS
half page horizontal
half page vertical
full page
spread
TWO-PAGE SPREAD:
Final Size: 12” H. x 20” W.
With .125” bleed: 12.25” H. x 20.25” W.
FULL PAGE:
Final Size: 12” H. x 10” W.
With .125” bleed: 12.25 ” H. x 10.25” W.
HALF PAGE VERTICAL:
Final Size: 10.875” H. x 4.5” W.
With .125” bleed: 11.125” H. x 4.75” W.
HALF PAGE HORIZONTAL:
Final Size: 5” H. x 8.5” W.
With .125” bleed: 5.25” H. x 8.7” W.
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AD SUBMISSION
Submitting Final ArtworkPlease send all artwork via email to:
Kailee Smith: [email protected]
FTP Alternatively, upload to FTP site:
ftp.artfullivingmagazine.com
Username: artfullivingad
Password: Cr8luxury! (case sensitive)
Artwork Requirements We require high-resolution (300 dpi) PDF files with bleed and crop marks
included. Please ensure ALL IMAGES used in the ad are 300 dpi.
Do NOT compress PDF files. If ad files are compressed, we will not be able to
detect if images within the ad are lower-resolution.
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DIGITAL OFFERINGS
Artful Living digital-media outlets feature additional information, products curated by the
editorial team, destinations, events and more to consistently connect with our readers.
Artfullivingmagazine.comCurrent as well as past issues of Artful Living can be viewed on our website, and easy
sharing options for individual pages and issues are available to readers. Video content,
advertiser information with links to their respective websites, and more are available on
the website. Content is uploaded daily to the State of the Art Blog, and new products and
featured items from each issue may be purchased from the Artful Living boutique.
Social Media /artfullivingmagArtful Living enjoys a robust and engaged digital audience through an active social-media
footprint. Facebook, Twitter, Pinterest, LinkedIn, Instagram, and The Artful Note e-newsletter
provide promotion of magazine advertisers, relevant information and news, and more on a
daily basis.
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The Artful Note The Artful Note e-newsletter is sent out monthly to
thousands of subscribers — and quickly growing! The Artful
Note covers events and promotions as well as exclusive
deals and discounts to local shops and restaurants.
Rates: Full-Width Horizontal Ad Space1x per year 6x per year 12x per year
$700 $600 $475
Sponsorship includes banner ad, feature article by
professional writer, tile ad, and promotional offer if desired.
1x per year
$1,200
Square Tile Ad Space1x per year 6x per year 12x per year
$400 $300 $200
DIGITAL OFFERINGSnotethe
THE ARTFUL NOTE
NOTETHE
the ARTFUL NOTEnotethe
THE ARTFUL NOTE
noteTHE
the ARTFUL NOTE
noteTHEnoteTHE
noteTHEnoteT
HE
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Artful Living Magazine | The Magazine Of The North
952.230.3133 + [email protected] + artfullivingmagazine.com
3217 L Galleria Edina, MN 55435
SUMMER 2012
Lakes
SPRING 2012
Lakes
WINTER 2012
JESSE VENTURA
uncut
inspired trAVeL
autumn 2012
SPRING 2010
NEW ORLEANSAMERICAN FRENCH
AT HOMEIN FRANCE
COUTUREWEEK IN PARIS
+
Lakes
WINTER 2011WINTER 2011
THE FOOD & WINE ISSUE
PENINSULA CHEFCURTIS DUFFY PAGE 116
PHOTO BY ANNIE LEIBOVITZ
SONOMA WINESMINNESOTA ROOTS