artful living 2016 media kit

2016 MEDIA KIT

artfullivingmagazine.com | Media Kit 2016 2

#1 PREFERRED MAGAZINE IN THE NORTH Artful Living is an elegant, intelligent publication highlighting culture, travel, style,

home, adventure, food, drink and profiles meant to inspire and entertain. Published quarterly, it features beautiful design and engaging original content, bringing the best

of the North to an affluent audience with impeccable taste.

35%

OVERVIEW

of Artful Living advertisers are satisfied

of readers enjoy the ads they see in Artful Living

of readers feel Artful Living is a conversation piece 90% 86% 71%

MOST COMPARED TO

SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS

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3 Artful Living | Magazine of the North

DEMOGRAPHICSFemale 69%

Male 31%

Median Age 48

College Degree+ 84%

Employed 84%

Married/Partnered 74%

Average Household Income $224,219

Home Ownership 92%

Second-Home Ownership 36%


AN AFFLUENT AUDIENCE

A DIVERSE AUDIENCE

<$99,999 22%

$100,000–$199,999 43%

$200,000–$299,999 16%

$300,000+ 20%

20% 22%

16%

43%

18–34 13%

35–44 16%

45–54 29%

55+ 42%

42%

13%

16%

29%

READER PROFILE

$224OWN A SECOND HOME

THOUSAND

HOUSEHOLD INCOME

36%

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artfullivingmagazine.com | Media Kit 2016 4SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS AND ISSUU.COM

REACH TOTAL CIRCULATION 52,000PASS-ALONG RATE 3.06TOTAL IMPRESSIONS 159,120

DISTRIBUTIONDIRECT MAIL 40,778 copiesControlled distribution to a handpicked audience of discerning tastemakers.

NEWSSTAND 11,222 copiesArtful Living is available at the following locations, from our premier advertising partners, and in the rooms of fine hotels and resorts.

DIGITALAverage impressions per issue: 427,983 Average reads per issue: 10,135

2016

2015

2014

52,000

42,000

33,000

CIRCULATION INCREASE

+27%

+24%

ISSUE SHELF LIFE

1–3 months 54%

6–12 months 33%

1 year+ 13%

33%

54%

13%

READERSHIP

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ENGAGED

WELL-TRAVELED

DEDICATED

STYLISH

SOPHISTICATED

HOME-ORIENTED

89% plan to take a vacation in the next year

62% enjoy traveling for business or leisure

73% buy new clothing, accessories and cosmetics on a monthly basis

67% like to dress in the latest fashion

81% are constantly looking for ways to improve their home

42% plan to remodel their home in the next year

READER ENGAGEMENT

91% think it is important to support local businesses

64% set aside time to read Artful Living

95% are pleased with the quality of advertisements in Artful Living

74% consider Artful Living a trusted resource guide

94% like to try new activities and embark on new adventures

91% like to learn about art, culture and history



THE TRAVEL ISSUE

WINTER AD CLOSE DATE:November 10, 2015 IN-HOME DATE: January 2016

THE FOOD & WINE ISSUE

SPRING AD CLOSE DATE: January 26, 2016 IN-HOME DATE: March 2016

THE ADVENTURE ISSUE

SUMMER AD CLOSE DATE: April 5, 2016 IN-HOME DATE: May 2016

THE STYLE ISSUE

AUTUMN/HOLIDAY AD CLOSE DATE: August 16, 2016 IN-HOME DATE: October 2016

EDITORIAL CALENDAR


LIVE ARTFULLY A definitive guide for how to spend the season

SOCIAL An offering of entertaining, events, food and drink, and the like

CULTURE Curated life and style coverage ranging from art to fashion to luxury goods

COMPASS Desirable destinations across the North, the country and the globe

FEATURE Unexpected, in-depth original content

HOME All things abode, from design and décor to remodels and real estate

ADVENTURE An ode to the outdoor enthusiast, encompassing leisure, recreation and more

INTEL An array of intriguing coverage, such as profiles, analysis and essays

A-LIST AWARDS Our definitive guide to the best of the North, encompassing home, style, adventure, and food and drink

DESIRABLE DESTINATIONS A magazine within a magazine chock-full of content dedicated to one of the world’s most desirable destinations

RECURRING SECTIONS

ANNUAL FEATURES

EDITORIAL CONTENT

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FREQUENCY Quarterly TOTAL CIRCULATION 52,000

PASS-ALONG RATE 3.06TOTAL IMPRESSIONS 159,120

1X 2X 4X

HALF PAGE $3,810 $3,048 $2,438 FULL PAGE $7,222 $5,777 $4,621 SPREAD $10,488 $8,390 $6,712

Artful Living offers exclusive, specialized opportunities to advertisers looking to stand out from the crowd. Inquire for information and rates for custom units such as bellybands, blow-in cards and gatefolds.

PRINT RATES

RATES

OVERVIEW


DIGITAL OFFERINGS

SPONSORED CONTENT Custom content on the Artful Living website designed to create brand awareness and promote events and special offerings

INFLUENCER PARTNERSHIPSCustom content and outreach to a trusted network of tastemakers to create awareness

SOCIAL-MEDIA PARTNERSHIPSCustom content across social-media platforms

PROMOTIONS + GIVEAWAYSCustomized program utilizing social media to encourage interaction and capture data

STRATEGIC PARTNERSHIPS

THE ARTFUL NOTEWith a growing list of 10,000 subscribers, the e-newsletter highlights upcoming events, hot properties, exclusive offers and ways to live artfully. It averages an open rate of 25 percent, far above the industry average of 16.6 percent.

E-NEWSLETTER

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THE ARTFUL NOTE E-NEWSLETTER

1X 6X 12X

SPONSORSHIP* $1,800 N/A N/A

BANNER AD $950 $700 $500

STRATEGIC PARTNERSHIPSInquire for more information and rates for influencer partnerships, social-media partnerships, and promotions and giveaways.

DIGITAL RATES

*Sponsorship package includes banner ad, tile ad, blog post and social-media post(s).

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Sponsorship packages of varying levels are available for Artful Living’s exclusive signature events, putting advertisers’ brands front and center before an affluent, engaged audience.

THE ARTFUL DERBY PARTY Hundreds of guests celebrate in style at this high-end affair devoted to the Run for the Roses.

A-LIST AWARDS CELEBRATIONThis soiree is solely dedicated to the artisans and makers behind our curated collection of the best of the North.

Artful Living offers media sponsorships for premier advertiser events. Inquire for more information.

SIGNATURE BRANDED EVENTS

EVENTS

MEDIA SPONSORSHIPS

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CREATIVE SUBMISSIONS + QUESTIONSKailee Marten, Business [email protected] | 952-230-3133

MATERIAL DETAILS All files submitted must be in PDF format and print-ready. Artful Living requires uncompressed, high-resolution (300 dpi) files with bleed and crop marks included. Please ensure all images used within the ad are 300 dpi as well.

SIZE BLEED TRIM

TWO-PAGE SPREAD 12.25” H x 20.25” W 12” H x 20” W

FULL PAGE 12.25” H x 10.25” W 12” H x 10” W

HALF PAGE (VERTICAL) 11.125” H x 4.75” W 10.875” H x 4.5” W

HALF PAGE (HORIZONTAL) 5.25” H x 8.75” W 5” H x 8.5” W

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“We have had great success from our partnership with Artful Living! Since running ads, we have seen a large increase in sales for Area Environments in the first and second quarters.”— HOLLY HUNT, HOLLY HUNT ENTERPRISES INC.

“Our advertisements, articles and social-media promotions get noticed in Artful Living, and our clients share our interest and intrigue in this very distinctive lifestyle and home publication.”— HEIDI LIBERA, STREETER & ASSOCIATES

“I have never written a letter of this nature before. Artful Living is an amazingly well-produced magazine. Other than TIME, it is the only magazine I ever read cover to cover out of the dozen I receive. The production is as high-end as any magazine I have ever seen. Congratulations on a job well done. Even the ads are extremely well-produced.”— ALLAN CAPLAN, READER

“We saw a direct and immediate response from the bellyband advertisement we featured on the Winter 2015 issue of Artful Living with 22 calls from interested buyers in the first 48 hours. More than 75 percent specifically mentioned that they saw the ad upon receiving the magazine in their home.” — BEN GANJE, LAKES SOTHEBY'S INTERNATIONAL REALTY

“I know for a fact that Artful Living reaches buyers of Land Rovers and Jaguars. We have been a proud sponsor and marketing partner of Artful Living since the very beginning.”— TED TERP, JAGUAR LAND ROVER MINNEAPOLIS

TESTIMONIALS

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THE TEAM

PUBLISHER

Frank Roffers

[email protected] | 952-237-1100

MANAGING EDITOR

Hayley Dulin


MARKETING DIRECTOR

Emma Cutler


BUSINESS MANAGER

Kailee Marten


ART DIRECTOR

Mandy Ebert


ADDRESS

218 Washington Avenue North, Suite 220

Minneapolis, MN 55401

“Artful Living is a lifestyle. Our

mission is to create remarkable and

compelling content that is loved by

our readers and that drives sales for

our advertisers. Proudly produced by

a brilliant group of editors, writers and

designers, Artful Living has become a

trusted brand and the most preferred

consumer magazine in the North.”

— FRANK ROFFERS,FOUNDER AND PUBLISHER

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MAGAZINE OF THE NORTH

/artfullivingmag952-230-3133 | ArtfulLivingMagazine.com |

artful living 2016 media kit

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