artez webinar slide: building online community for your cause!
DESCRIPTION
Online giving is increasing, and so are the online presences of charities, non-profit organizations and disaster relief efforts. In this webinar find out how to build a community online for your cause - the tools and tactics that will help you connect with your audience. Erin Bury will share case studies and examples.TRANSCRIPT
The fundamentals of building an
online community
How to leverage online tools for your cause
Where is
your
audience
online?
Who am I?
Beth Kanter
http://beth.typepad.com
@Kanter
“Using the internet to instantly
collaborate, share information, and have
a conversation about ideas and causes
they care about.”
You can use social media to:
– Engage discussion
– Spread awareness
– Inspire
– Collaborate
– Engage participation
– Fundraise
What are people saying?
-tweets
-blog posts
-photos
-event RSVPs
-comments
-customer feedback
-new fans
STEP 1: LISTEN social media monitoring & hearing your audience
The tools:
• Google Alerts
• Twitter search
The benefits:
• Find out what people are saying about your cause
• Find out what people are saying about you specifically
• Find new supporters
STEP 2: ENGAGE spur conversation and incite action
The tools:
• Events (Meetup.com)
The Benefits:
• More transparency on issues
• Dialogue between nonprofits and followers
• Get input from supporters
• Find new supporters
Hugh MacLeod @gapingvoid
STEP 3: CREATE social media outreach
The tools:
• Wordpress
• YouTube
• Flickr
• Newsletters
The benefits
• Keep your community interested and committed to your
cause
• Expand your reach to new and potential supporters
• Get attention from media and influencers
CASE STUDY: Twestival Toronto
• First globally-organized event using social media
• Used primarily social media to get the word out
• 3 successful events in Toronto
• Events in over 120 cities around the world
• Over 1300 attendees in total
• Over $36,000 raised for 3 different charities
Be
Amazing
Be
AccessibleBe
Authentic
Provide
real value
Honest and
transparent
Respond
and
participate
And remember – for every DO there’s a DON’T…
Facebook Contest!
www.facebook.com/artezinteractive
More info & registration at: www.artez.com
