artez interactive - give your golf fundraiser a makeover
TRANSCRIPT
Give Your Golf Fundraiser a Makeover
Webinar Tips
This webinar is being recorded and will be available on our website shortly
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We will take all questions at the end. Please use the “raise hand” or “chat” feature to ask a question.
Our Presenters
HOST
Mike PrenticeDirector, Client Development & Fundraising
Artez Interactive
PRESENTERS
Kelly HagermanProgram Manager – Events (GTA)
Kids Help Phonewww.kidshelpphone.ca
Linda YieldingSenior Manager, Special Events
Reach for the Rainbowwww.reachfortherainbow.ca
The Charity Golf Fundraiser
Very popular fundraising event (for orgs and participants)
Very well suited to peer-to-peer and team fundraising
BUT: Can easily become formulaic & predictable
Like everything, you need to stand out from the crowd
Often caters to the “higher end” of your donor profile, and requires strong corporate involvement so clean execution is a MUST
Objectives
Draw out helpful tips and best practices for increasing event participation and awareness
Learn to keep things clean, simple and effective
Learn how to use online tools to your advantage
Focus on raising more $$$ while lowering admin costs
Kids Help Phone
Kelly HagermanProgram Manager – Events (GTA)
Kids Help Phone
www.kidshelpphone.ca
BMO Golf Tournament History
Began in 2003
Tournament created by 2 BMO Executives
Participants golf for 10 hours straight; all golfers collect pledges before the tournament. Some on a per-hole basis, which resulted in fiercely competitive and speedy golfing!
Minimum pledge amount to participate: $3,500
How funds were raised: Predominantly pledged based fundraising, some sponsorship as well
Evolving the Event
NEW in 2007 (re-vamped Golf-a-thon)
Theme – ‘Ryder Cup’ style golf tournament - Blue vs. White; event occurs every 2 years
Invitation only solicitation to Senior Executives at BMO and their business lines
Participants must raise $3,500 minimum through pledges in order to participate
How funds are raised: Pledged based fundraising, sponsorship as well
Online Components
Event website:
BMO, Kids Help Phone, event branding and messaging
Pledge a golfer button; Donation button
Event details
Online Pledging:
Much easier for golfers to manage and communicate; saves a lot of admin time
Pledge page template created for the golfers by Kids Help Phone, golfers customize: messaging, images, video etc.
Online Donation:
Teams are competitive so general donation option is good so Executives don’t need to upset either team!
Key Learnings
Know your audience – in this case, simple is best: Online fundraising tools help keep it simple, easy AND
personal Goal is to raise the most amount of money in the most
cost effective way
Each organization plays to their strengths: BMO: reaches out to their contacts to raise funds for a
great service KHP: Manages the online and fundraising tools
Event success due largely to BMO’s commitment to Kids Help Phone: Securing the right Committee Chair is key to ensuring the
tournament’s success
Online Benefits
2009: 80% of golfers raise money online
2009: Over 55% of golfers raised more than 50% of their money online
Online Benefits
Consistent messaging and marketing:
Customized pledge page with event branding, pictures, Kids Help Phone videos/PSA’s
Easy for golfers to use and solicit pledges
Sponsor logo recognition online and day of
BMO Golf-athon:
Average amount of total funds raised: $200,000/year
BMO Presidents’ Cup:
Average funds raised $355,000/year
Pledge Page Sample
Thanks Kelly!
(remember, save questions for the end of the webinar)
Reach For The Rainbow
Linda YieldingSenior Manager, Special Events
Reach for the Rainbow
www.reachfortherainbow.ca
The Event
Registration
Clear and concise
Incentives and prizes
Essential event info
Strong sponsorship recognition
Time Management
Reconciliation/Tracking
Tax Receipting
Sponsorship
Consistent branding
Connected via event homepage
Extra Revenue Stream
Recognition
Results
Exceeded budget
Time Management = Administration
Time Management = Accounting
Awareness and Branding for RFTR via personal page (Social Media)
Logistics = sorting of information ie: golfer shirt sizing, accommodations, manifest, foursome lists etc.
Donor Acknowledgement and Recognition
What We Learned
Con - Graphics was a struggle, webmaster essential
Pro - Time Management / Streamlined Process
Pro- Logistics
Pro - 2010 – Back of house training, freedom to do changes ourselves
Pro- 2010 - Strong support from Artez
Thanks Linda!
(we will start taking questions in about 2 minutes)
KEY TAKEAWAYS
Key Takeaways
Keep it simple
Know your audience
Messaging and marketing are key
Friendly competition drives fundraising success so find ways to keep teams engaged
Key Takeaways
Utilizing online tools makes it easier for registrants to raise more pledges
AND
Can help ease your administrative burden
Keep things FUN! (pre-, during and post-event)
Upcoming Webinars
The Brits Are Coming! Fundraising in the UK April 1st @ 10:00 AM EDT (North America)
The Peeps Who Tweet April 7th @ 2:00 PM EDT (North America)
Calendar Notes
March 30th: Artez InterAction USA (Washington DC)
Hear from top fundraising strategists and digital experts including: Dan Palotta, Ted Hart & Dharmesh Shah
More info at www.artez.com
April 8-10: NTEN Conference (Atlanta, GA)
April 11-14: AFP Conference (Baltimore, MD)
Please come by and say “Hi” to us at the Artez booth!
THANK YOU ! ! ! !
Check Out “Digital Fundraising Podcast” on iTunes
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