artcentric. introduction non-profit organization devoted to keeping the arts alive in the community...
TRANSCRIPT
ArtCentric
Introduction
Non-profit organization devoted to keeping the arts alive in the community
Located near downtown Corvallis on 7th and Madison
Facing difficult times due to budget cuts
IntroductionWhat do they have to offer?
Exhibits (Local, regional, national) Artist Gallery Talks Docent Program On Site Arts Classes Off Site Arts Classes (STARS) ArtCentric ArtShop Guilds Public Art Funding Professional & Technical Assistance and Workshops Visual Arts Committee Community Events: Reader's Theater, Concerts, Writer's Readings
Suggestions
Name consistency
Core products
Visibility
Web page
Name
The organization has been known as the Corvallis Arts Center, as well as the Linn-Benton Arts Council
Many people would not recognize one of the names
The unified name “ArtCentric” should help to reduce confusion
Name
ArtCentric may want to send out flyers to members and donors who might not be fully aware of the name changeFlyers in printed envelopes sent to 1000 people would cost approximately $1120
Flyers…………. $0.69/ea $690Stamps…………$0.37/ea $370Envelopes……...$30/box $60TOTAL…………………… $1120
Slogan
ArtCentric is looking for a catchy slogan of about five or six words
The closest attempt so far is “Keeping the arts central to life”
Suggested: “Creating community through the arts” or “Celebrating local talent”
Crucial Decision
Most important to FOCUSConcentrate only on core competenciesWhat are they?This must ultimately be decided by ArtCentric after open and objective discussion and analysisWhatever the decision is, it must be rigorously adhered to
Guiding Questions
What can ArtCentric offer that no one else does?
What services does the community need most?
What programs produce the most income?
Suggestions From the Board
The board made 23 suggestions regarding things that would benefit ArtCentric
We were asked to choose and rank five suggestions from the list in order of importance
The Top Five
1) Send out an email newsletter to members and donors
2) Get involved with the local Chamber of Commerce
3) Obtain a free showcase at the Corvallis Public Library
The Top Five
4) Inquire about getting a column in the Gazette-Times
5) Ask about putting information in school newsletters
Visibility
Need to take advantage of their location by attracting people that are walking or driving by.
ArtCentric needs signage in plaza of Central Park.
Street sign on the corner of Jefferson and 8th street.
Currently
Proposal
Permanent Free Standing Sign
Submit permit application to Development Assistance Center with fee of $75.
After approval, run it by Madison Avenue Task Force and by Corvallis Parks and Recreation.
Sign cost $85 - $125 with installation.
Total cost: $160 - $200.
Street Sign
Send petition to Streets Traffic Engineering.
If approved, the City incurs the costs, plans logistics and places the sign.
NW corner of Jefferson and 8th Street.
Downtown…optional.ArtCentric
Website
Need to eliminate confusing banner titles throughout the website
Re-categorize information to reduce confusion
Format text for easier reading
More aesthetically pleasing and interactive
Currently
Layout
Website should have a more bold and artistic layout to match ArtCentric’s style
Example:
Interactivity
Forms, Interactive albums, changing images, rollover images and buttons, etc.
Examples:
Cost? 3 options
1. Pay for a company in Corvallis to do a complete redesign of the website. ~$550http://www.marketingtool.com/channel/webfirm/b.435.g.5426.html
2. Partner with a college or high school student who is graphic and web design savvy. Cost? Cheap or even FREE
3. Current staff makes only the most simple changes needed. FREE
Conclusion
By adopting our suggestions, ArtCentric will be able to strengthen patronage, which will
lead to increased donation, class enrollment, and more advocates in the community.
Sourceshttp://www.ci.corvallis.or.us/downloads/cd/ldc4-7.pdf
Van Dyke’s Signmakers
Gravagraphics
www.staples.com
http://www.marketingtool.com/channel/webfirm/b.435.g.5426.html
www.artcentric.org
www.cacv.org/