Graphic Identity Standards Manual

4123

5Identity Clear Space

WearablesT-ShirtsPolo ShirtsTank TopsApronHatsDrinking Impliments

TABLE OF CONTENTS

IntroductionARMUVI Identity Mark

ColorThree Color Identity MarkOne Color Identity, BlackOne Color GrayscaleReversed Out

Incorrect Identity Usage

INTRODUCTION IDENTITY MARK

This manual outlines specific guidelines and standards for

the use of ARMUVI’s brand identity mark. Consistent use

of the identity mark is essential for creating a strong,

recognizable, and meaningful brand identity within the

ARMUVI community.

The mark must always appear in a fixed relationship that

may not be altered, adjusted, or modified in any way. The

only identities available for use are shown below.

Full Colored Full Colored Black Background

One Color Option 1

One Color Option 2

One Color Option 3

One Color Background Option 1

One Color Background Option 2

One Color Background Option 3

Black and White Option 1 Black Background Option 1

01

COLOR THREE COLOR MARKThe colors of ARMUVI identity Pantone Cyan 100%,

Pantone Orange 144PC 100%, and Pantone Green 375PC

100%. Use only these colors for three color brand identity

whether printed on coated or uncoated paper. Other

shades of blue, orange, and green are never to be used or

other color combinations.

The three-color positive solid identity mark should only be

placed on white backgrounds. Do not place the three-color

identity mark on color patterns or textured backgrounds

that are not covered in this identity manual.

Minimum SizeThe minimum size represents the smallest version in

which the identity mark remains legible.

02

Pantone: Cyan 100%CMYK: 100/0/0/0RGB: 0/174/139WEBsafe: 00/AE/EF

Pantone: 144 PC 100%CMYK: 0/52/100/0RGB: 247/144/30WEBsafe: F7/90/1E

Pantone: 375 PC 100%CMYK: 47/0/94/0RGB: 148/201/71WEBsafe: 94/C9/47 Minimum Size= 1.375

Pantone Cyan 100%

CMYK: 100/0/0/0

Pantone Orange 144PC 100%

CMYK: 0/52/100/0

Pantone Green 375PC 100%

CMYK: 47/0/94/0

BLACK & WHITEThe one-color solid identity mark should only be placed on

100% white to 30% black backgrounds. Always be sure of

a significant contrast between the identity mark and the

background.

ONE COLOR GRAYSCALEThe one-color, black identity mark must be used in a

grayscale production going no lower then 70% Black.

03

100%

70%

One Color Background Option 1

One Color Background Option 2

One Color Background Option 3

04

REVERSED ONE COLOR MARK

If the identity mark is to appear on a dark colored

background, the white reversed- out identity must be

used.

INCORRECT USAGE

Do not distort identity mark, left to right, up or down.

Do not place one- colore white identity on a light colored background.

Three color identity mark must only be used on a white background.

The black identity mark is too hard to read on a dark background.

Do not use the identity as a window or adjust the opacity/ transparency at all.

05

IDENTITY CLEAR SPACE WEARABLES T-SHIRTSThe ARMUVI’s identity mark must be surrounded by a

minimum amount of clear space. This space isolated the

identity mark from distracting graphic elements such as

copy, photography, or background patterns, giving the

identity mark the space it needs to become an effective and

respected brand identity mark. Always be sure to maintain at

least the minimum amount of clear space. Indicated as ‘X’

below.

xx

x

x

x

06

WEARABLES T-SHIRTS

07

WEARABLES POLO SHIRTS

08

WEARABLES TANK TOPS

09

ACCESSORIES APRON

10

ACCESSORIES HATS

11

ACCESSORIES DRINKING IMPLIMENTS