NEW BALANCE TRACK & FIELD CENTER AT THE ARMORYWASHINGTON HEIGHTS, NY

• “The Armory 2016 NYC Indoor Marathon revives, and • provides a new twist on, the original indoor marathon that

sold out Madison Square Garden in 1906.” - LetsRun.com• In inaugural year 250 runners from 40 teams• Two to eight person teams each ran 26.2 miles as a group• Two World Records set• Proceeds benefi t Armory College Prep program, which

sends nearly 95% of its NYC students to college

2016 EVENT HIGHLIGHTS

TWO WORLD RECORDS FALL

“We had so much fun. This was my fi rst time on a track, so this was a great experience to try something new.”

- Valerie Burns, Citi

CORPORATE TEAM BUILDING

“This is defi nitely an instant classic, and a signature New York event! I am already

looking forward to next year!”- Lev Dassin, Partner, Cleary Gottlieb

IN A WORLD CLASS ARENA

“Great team building opportunity to get together and strive for a common goal and to be in this Armory facility.”- Myles Fennon, Cushman & Wakefi eld

“This was a lot of fun. It’s a great team building opportunity to get together and strive for a common goal. We’ll defi nitely be trying to put together more teams for next year.” - Miguel Sagarna, Partner, KPMG Deal Advisory

MARATHON TEAM RELAY

My family had an incredible experience at the NYC Indoor Marathon. I think we have created some lifelong track fans. Very empowering experience for them.”- Andrew Hogue, Goldman Sachs

“The energy, camaraderie and joy around the track were unforgettable!”- Lisa Stone, AllianceBernstein

“We were all doing it as a team bonding experience. I would defi nitely love to be part of the event next year.” - Michael Conlon, Finish Line PT

INAUGURAL YEAR REACTIONS

“This is for a good cause and a fun event. The race has the makings of a memorable event for years to come.”- Kam Leong, Columbia University Professor of Biomedical Engineering

New York Times“The world-record attempts were a small part of a slate of races. About 40 teams with two to eight runners are competing in relay races over the three-day event... Entrance fees and sponsorships helped raise tens of thousands of dollars... for the nonprofi t Armory Foundation which operates the track and fi eld and educational programs.”

PRESS COVERAGE OF EVENT

The Wall Street Journal“There’s something wonderfully electric about that instant you enter a major sports arena. When you spy the emerald green of the Yankee Stadium outfi eld. Or the shimmer of bright lights on the center circle of Madison Square Garden’s basketball court...

However, the 200-meter, six-lane banked track at the Fort Washington Armory’s New Balance Track & Field Center seemed to exceed them all when I visited last week.”

The Wall Street Journal“There’s something wonderfully electric about that instant you enter a major sports arena. When you spy the

New York Times“The world-record attempts were a small part of a slate of races. About 40 teams with two to eight runners

Newsweek“Malcolm Richards, 33, and Allie Kie� er, 28, set world records for indoor marathoning for their respective genders (2:21:55 for Richards and 2:44:44 for Kie� er).”

Associated Press“It was really advantageous not having to worry about any weather or any hills.” - Malcolm Richards

The Journal News“Last year, the building that holds championship high school and college meets, the New Balance Nationals and Millrose Games, hosted 164,000 athletes.”

Bloomberg“There’s something mythic about the marathon... This [team relay] makes it more accessible for those who aren’t in a position to do one. For those who have done marathons, it’s a nice twist.”

PRESS COVERAGE OF EVENT

Bloomberg

Newsweek

DIGITAL MEDIA

• 74 tweets garnering 318,000 impressions • 20 Instagram posts averaging over 1,000 likes and 20 comments• 23 Facebook posts averaging a reach of over 2,400• Majority of posts included photos with visible Armory sponsor logos

• Over 1,000 tweets and hundreds of Facebook and Instagram posts were made relating to the Armory NYC Indoor Marathon

• Partners RunnerSpace, Dystat and Athletics East also distributed content widely

Social Media from @armorynyc

• 21 articles, 8 videos and over 650 photos on armorytrack.com• Each article and video averaged over 15,000 impressions

Social Media Scope

ArmoryTrack.com

INAUGURAL MEET DEMOGRAPHICS

Citi, Skadden, Goldman Sachs, Debevoise & Plimpton, Bank of America Merrill Lynch, Morgan Stanley, Cleary Gottlieb, AllianceBernstein,

Credit Suisse, Fidelity Management, Scopia Capital Management, Royal Bank of Canada, Two Sigma Investments, BBR Partners, KPMG Deal

Advisory, Guggenheim Partners, Pine Brook, Bloomberg LP, Cushman & Wakefi eld, New York Road Runners, Paul Weiss, New York Cosmos, Nicholas & Lence Communications, Royal Bank of Scotland, Charter

Communications, Crown Worldwide Group, American Museum of Natural History, UM Worldwide, Caledonia, Acadia Realty Trust, KGS Alpha Capital

Markets, Maxim Group, Columbia University, Skellig Capital, New York Athletic Club, Sparkpr, Finish Line Physical Therapy, Delaware Life Insurance

Company, Fieldston School, Trinity School, Ragnar Relays, Assumed Reinsurance, Inferential Focus, Basile Event Marketing, Beleza Inc, Starmind

COMPANIES REPRESENTED

INAUGURAL YEAR SPONSORS

GREAT SPONSOR EXPERIENCES

“This event far surpassed all our expectations. We were excited, but we had no idea that it would be THAT fun!

This is a fantastic event to do with colleagues.”- Mary Beth Hogan, Debevoise & Plimpton

WHY PARTICIPATE?

“We lifted each other up. We had really good teamwork and good camaraderie.. it

was a lot of fun.”- Mark Allan, Scopia Capital

• Wall Street Division• Law Firm / Professional Services Division

• Medical and Healthcare Division• Media Division

• College / University / School Division• Athletic Club Division

• Family Division• Open Division (all other than above)

Within each of these divisions there are numerous 1st place team awards: by gender, age and team size

(2-person to 8-person teams)

CORPORATE RELAY DIVISIONS

2017 ARMORY NYC INDOOR MARATHON SPONSORSHIP OPPORTUNITIES

Participant Sponsorship $10,000

• • •

• Inclusion as a sponsor in all event media and other communications• Ten complimentary entries for individual participants• Signage during event, and reserved seats for spectators• Video spots on jumbotron

Gold Sponsorship $15,000

• Premium location in all event media and other communications• Twenty complimentary entries for individual participants• Signage during event• Reserved section for spectators and set-up area for athletes• Video spots on jumbotron

Title and Presenting Sponsorship $100,000 and $50,000

Additional Armory sponsorship opportunities available

Contact Jonathan Schindel at jbs@armorytrack.com for more infowww.armorytrack.com

2017 ARMORY NYC INDOOR MARATHON SPONSORSHIP OPPORTUNITIES

Since 2002, the non-profi t Armory Foundation has provided a tuition-free, after-school college prep program to high school track athletes. More than 90% of students

who participate in the academically rigorous Armory College Prep program gain acceptance to college. This is especially remarkable considering that the majority of our students come from high schools with 50% or lower graduation rates, and where few continue on to college.

Given Armory College Prep’s success, we expanded our mission to target middle school athletes. Reaching students earlier provides more time to bring out each student’s best, and maximize his or her chances for admission to competitive colleges.

The Armory College Prep Middle School Program provides these young students with excellent academic support, and math and technology skills.

Both Armory College Prep High School and Middle School expand

their programs over the summer time to better serve our aspiring students.

ARMORY COLLEGE PREP

Armory College Prep seniors were awarded $3.9 million in scholarships and grants this year.

RECENT ARMORY COLLEGE PREP COLLEGE ACCEPTANCES

Dartmouth, Amherst, Williams, Swarthmore, Smith, Byrn Mawr, Denison,

Wesleyan, Hamilton, Vassar, NYU, Oberlin, Guilford, Mount Holyoke, Syracuse, Drexel, Fordham, Penn State, Marshall, US Naval

Academy, Brandeis, University of Kentucky, Marist, SUNY Stony Brook, Indiana

University, Dickinson, SUNY Binghamton, Adelphi, SUNY Albany, Utica, Ithaca,

Wagner, Coppin State

In 1993, then-NYC Mayor David Dinkins handed Dr. Norbert Sander the keys to the Armory, and said, “Good luck.”

Neighborhood crime was rampant. The broken building was testament to a

broken system.

But after gaining the old building, Sander faced a monumental task. He’d discovered men still living there. Over and over, he’d sweep up needles from drug users. With no nighttime security, many migrated in from ne xt door.

But in the fall of 1993, Sander’s and the Foundation’s e� orts resulted in a new track.

“Before you knew it, it was cooking,” he said.

Cooking meant 40,000-50,000 athletes the fi rst year. Last year, the building that holds championship high school and college meets, the New Balance Nationals and Millrose Games, hosted 164,000 athletes.

The real superstars are there Tuesday and Thursday nights.

Those days, 1,000 kids train with their 50 NYC schools from 3-6 p.m. Then more than 100, with a few more coming from other city track programs, receive dinner, academic instruction and the hammered-home message they count just as much as the next person.

The program evolved from Sander reveling in the Armory’s “all-of-society” diversity but also being saddened by it. On the track, every kid had a chance. But they later hit the sidewalk as haves and have-nots, some going “home” to homeless shelters.

He’d hear former Westchester high school athletes were in college. He’d ask about kids from poor parts of the city and be told, “He’s walking the streets” or “The poor girl’s pregnant.”

“What’s the purpose of running around in circles if there’s nothing there at the end? What was the good of the thing?” Sander asked.

Armory College Prep, which runs two-and-a-half hours Tuesday and Thursday nights and fi ve days a week in summer, is the 10-year-old program that for the last two years has also had a middle-school component serving 40 neighborhood children.

New Balance and the New York City Road Runners help fund it. So do track entry fees,

Sander won NYC Marathon but that pales to today’s workArticle by Nancy Haggerty of the Journal News - April 12, 2016

EXCERPT FROM JOURNAL NEWS ARTICLE

“Nearly 95 percent go to college – ‘easily 1,000 kids’ so far.”

including for special events like last weekend’s indoor marathons in which Sander participated.

One million dollars is raised and spent every year: Kids charged zero.

Eighty percent -85 percent of the kids in the program can’t get track scholarships.

“Academics is most important,” Sander said.

And all 100-plus high school students get on-site help with writing and more and a computer to take home that’s linked to 24-hour academic help.

There are fi eld trips to colleges that reinforce an idea many never receive at home – that anything is possible, that working menial jobs doesn’t have to be their destiny.

Nearly 95 percent go to college – “easily 1,000 kids” so far.

“Some of the obstacles they jump over would make your hair stand on end but they do it and we make sure they don’t give up,” Sander said.

One kid is at Mount Holyoke. One was just accepted at Dartmouth, another into both Williams and Amherst.

With acceptance letters still coming in, the Class of 2016 already has $2.2 million in aca-demic scholarships for next year.

Yes, Sander has run with the best and, on occasion, been the best. But of all his accom-plishments, including winning the NYC Marathon, he said, “That’s great if it helps people pay more attention to what you’re pitching for kids – if it gives this a legitimacy. But

EXCERPT FROM JOURNAL NEWS ARTICLE

Among the over 100 track and fi eld meets each year at The Armory is the world’s longest-running and most prestigious

indoor track and fi eld competition, the NYRR Millrose Games.

OTHER ARMORY EVENTS INCLUDENYRR MILLROSE GAMES

109 YEARS RUNNING

106 EVENTS

5,500 PERSON SOLDOUT CROWD

1,039 COMPETITORS

2 AMERICAN RECORDS

39 OLYMPIANS

Olympian Matthew Centrowitz celebrates winning his third NYRR Wanamaker Mile title at the NYRR Millrose Games with the fans.

Four-time Olympic gold medalist, Allyson Felix won the 2016 60m dash ahead of a stellar race fi eld.

Future track and fi eld stars take center stage at the NYRR Millrose Games.

NYRR MILLROSE GAMESSPONSORSHIP OPPORTUNITIES AVAILABLE

Al Oerter, Bob Beamon, Bernard Lagat, Lindy Remigino, John Carlos, Frank Hussey, Alfred LeConey, Howard Drew, Tom Courtney Mary Cain, Ashton Eaton, Brianne Theisen-Eaton, Lolo Jones, Nick Symmonds, Jason Richardson, Sanya Richards-Ross, Lauryn Williams, Gail Devers, Joetta Clark, Alan Webb, Jordan Hasay, Jenny Simpson, Lopez Lomong, Allyson Felix, Matthew Centrowitz, Shannon Rowbury, David Oliver, Reese Ho� a, Molly Huddle Erik Kynard, Jenn Suhr, DeeDee Trotter, Paavo Nurmi, Willie Ritola, Irv Mondschein, Harold Osborn, Leo Manzano, Kibwe

Johnson, Natasha Hastings Chris O’hare, Nick Willis, Emma Coburn, Evan Jager, Francena McCorory, Galen Rupp, Will Claye, Michelle Carter, Cam Levins, Janay DeLoach, Bershawn Jackson, Renny Quow, DeHart Hubbard, Mae Faggs, Cheryl Toussaint, Bill Carr, Gary Gubner, Loren Murchison, Lalonde Gordon, Brad Walker, Marquise Goodwin, Donn Cabral, Duane Solomon, Ryan Bailey, Veronica Campbell-Brown, Charley Moore, Byron Dyce, Horace Ashenfelter, Gordon McKenzie, Vince Matthews, Tianna Bartoletta, Miki Barber, Je� Porter, Kim Conley, David Verburg, Alysia Montaño, Georganne Moline, Chaunte Lowe, Amanda Smock, Terrence Trammell, Queen Harrison

OLYMPIANS AT THE ARMORY

“The Armory is a second home to me, competing in front of my family and friends.

This is one of my favorite indoor tracks to run on in the nation. The crowd is electric, there’s

nothing quite like it.”- Matthew Centrowitz

SETTING TRACK & FIELD RECORDS SINCE 1914

The fi rst New York City Marathon had only 127 competitors, and only 55

fi nished the race. Today, more than 50,000 runners complete the New York City

Marathon every year.

The Armory NYC Indoor Marathon was “a very successful and fun event which can only get

bigger and better from here! We had a blast.” - Peter Ciaccia, Race Director of

TCS NYC Marathon (photo above)