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Arizona Press Women

May 2012TypeRider

APW sponsors Arizona Centennial Conference

APW is pleased to have been a sponsor of the ArizonaCentennial Conference that recently took place at Pointe

Hilton Tapatio Cliffs Resort in Phoenix. Numbering 450, thosewho registered for the conference represented several states.

The conference, which celebrated Arizona's 100th year ofStatehood and was an Official Centennial Event, took years ofplanning by the three organizations who partnered to present it:Arizona History Convention, Inc. (Arizona Historical Society),Museum Association of Arizona and Arizona State HistoricPreservation Office (a division of State Parks).

APW had an exhibit table selling the anthology, SkirtingTraditions, and other books by APW members.

Additionally, the co-editors of the anthology presented a sessionat the conference on how the book came to be and a short look atsome of the interesting women in the book.

See more conference photos on Page 3.

Looking aheadWe were sorry to

hear by email(after the AprilTypeRider had goneout) that BarbaraClarihew resigned atthe end of March aspresident of ArizonaPress Women. As theimmediate past president, I agreed tostep in to complete her term.

APW SpringConference announcedby Brenda Warneka

It’s that time of year again – whenAPW members have the pleasure ofjoining other members from around

the state for Arizona Press Women’sSpring Conference. This year’sconference takes place Saturday, May 19,at the Scottsdale House at 4800 N. 68thSt. in Scottsdale. For newcomers, this isa gated community, and the meeting is inthe clubhouse.

The event schedule is as follows:

· 9:00 a.m. - Sign-in opens.Pastries, fruit, coffee and teawill be available.

See President’s Message, Page 5Pam Stevenson, center, presented at the Centennial Conference aspart of a Skirting Traditions panel discussion with Sheila Roe, left, andCarol Hughes. Photo by Brenda Warneka

See Spring Conference, Page 6

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More Kudos for 'Skirting Traditions'

Carol Hughes, the co-editor incharge of marketing Skirting

Tradition, recently presentedcopies of the anthology on behalfof Arizona Press Women toArizona’s female governors:Rose Mofford, Jane Dee Hull,Janet Napolitano and Jan Brewer.

Thumbs up to Gov. Mofford whocalled Hughes on the phone aftershe started to read the book andreported, “The more I read it, the more I like it!”

SurvivorsThree APWmembers whowere contributorsto SkirtingTraditions, CarolOsman Brown,Patricia Myers andPam Stevenson,showcased thebook at the 22ndAnnual SurvivorsReunion at BillJohnson’s BigApple in westPhoenix on April26. Stevensonbrought thedisplay board anda supply of books.

The Survivors group is comprised of mediaprofessionals who were active in and after the 1960sin print, television, radio, public relations andadvertising.

Ask your librarianIn an effort to get Skirting Traditions into morelibraries, APW Director Barbara Lacy suggests askinglocal librarians to order it."Recently, a former librarian friend checked withlibraries around the state and found that only the NAUlibrary had Skirting Traditions," she notes. "To helpAPW get our wonderful women's history book aroundthe state (and help add money to our scholarshipfund), make that call!"

Information needed for new directory

A new APW membership directory is planned foravailability at the May 19 Spring Conference.Information as shown on the membership lists on the

National Federation Press Women website will be usedunless you advise APW otherwise, so checkwww.NFPW.org to make sure your information is correct.

If your membership has lapsed or you wish to sign up as anew member, send in your application form and pay yourdues now to be listed in the new directory. The applicationform is available on the NFPW website where you can payby credit card or at www.arizonapresswomen.com.

Changes to your information or questions about the direc-tory should be sent to Brenda Warneka at warneka@cox.net.Let her know if you are renewing or joining at this time toensure you are included in the directory; otherwise she maynot get the information soon enough from NFPW.

Arizona history books neededby Lois McFarland

For the past 10 years, the Arizona Culturekeepersprogram of selecting nine individuals and one group

from around the state who have contributed to the richhistory and culture of Arizona, has been ongoing toculminate in 2012, the year of the state's 100th birthday.

On May 6, the final Culturekeepers Induction Luncheontakes place at Westin Kierland Resort & Spa, sponsors ofCulturekeepers. All 100 of the honorees and 10 groups,including the 2012 inductees, will be recognized duringceremonies emceed by Official Arizona State HistorianMarshall Trimble, chair of Culturekeepers for the pastdecade.

In order to keep the Arizona Culturekeepers program activebeyond the final event, the Westin staff established theArizona Culturekeeper Legacy Library, which will bestocked with new or gently used books on the subject ofArizona, its history, people, culture or preservation.

This is a chance for APW members who have authoredbooks with an Arizona connection to contribute them to thelibrary which will serve as an archive of the state's historyand be used by guests and other educational programshosted by the resort. Anyone not attending the Culture-keeper Induction Luncheon who wishes to donate books,should contact Holly Penido at holly.penido@westin.comor Lois McFarland at loiswrites@aol.com to contribute tothe library. Penido 's phone number is 480-624-1356, andMcFarland can be reached at 480-991-1385.

McFarland, an APW member, has been a volunteermember of the Culturekeepers executive committeefor the past decade.

Gov. Rose Mofford

Left to right: Patricia Myers,Pam Stevenson and Carol OsmanBrown. Photo by Bing Brown

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More Centennial Conference photos

Above: Skirting Traditions panel discussion timekeeper LoisMcFarland kept things moving. Below: Jan Cleere, left, joinsBetty Webb at the APW table. Photos by Brenda Warneka

Brenda Warneka moderates the Skirting Traditionspanel discussion. Photo by Dick Warneka

Arizona exhibit at the Musical Instrument Museum whereFriday night’s reception was held. Photo by Brenda Warneka

Above: Secretary of State Ken Bennett performsduring the Plenary Session. Below: Lynda Exleyis all smiles as she meets Official Arizona StateHistorian Marshall Trimble, who endorsed thebook she co-authored with Conrad J. Storad.Photos by Brenda Warneka

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by Carol Osman Brown

APW members on the NFPW PlanningCommittee have been meeting monthly and

making significant progress. Glennis McNealrepresented APW at the NFPW Board meeting inIdaho Falls. Pam Stevenson and Carol Osman Brownparticipated by conference call. The 75th annualNFPW convention will take place Sept. 20 through22 at the Hotel Valley Ho and it promises to be anexciting and educational event. The committee willreveal plans at the May 19 APW State Convention.

In this Centennial year, the focus is on throwing afantastic party to showcase our state to NFPWofficers and members from out of state. NFPW isasking all our members and former members to thinkof companies and associations who can be sponsorsto help underwrite about $10,000 of expenses for theconference. Even if you do not have a personalcontact, but know of a company or organization that

is a possibility, sendAPW the information.Some members work inthe PR/Marketing fieldand may have clientswho would considerunderwriting the costs ofAV equipment, work-shop expenses, mealsand trans-portation.Those who don't get tomany meetings, can readthe business sections and online blogs that can bemined for those gems. Make some phone calls tofind out the correct people to contact. APW onlyhave a few months to raise the funds, so "let's worktogether to do it."

Pass information on via email to committee members:Carol Osman Brown at carolosmanbb@gmail.comand Pam Stevenson at pstevensoncomm@cox.net.

The 75th anniversary of NFPW will be celebrated at the2012 NFPW Communications Conference: Making

History in Arizona September 20 through 22 at HotelValley Ho, 6850 E. Main St. in Scottsdale. The hotel firstopened its doors in 1956 and was once a Hollywoodhideaway with spectacular mid-century design, spa, pooland restaurants.

Conference WorkshopsThe event features workshop tracks covering a variety ofprofessional skills and communication trends. Tentativeworkshop tracks include:

· New Media: Skills for 21st Century Reporters -ASU Cronkite School of Journalism

· Historical Journalism: educational writing,historical biographies, travel writing

· Future of Public Television and Radio

· Crossover Journalism to Fiction

· Social Media, Technology Marketing & PublicRelations

Tours

Several exciting tours are in the planning stages for beforeand after the conference. Tour fees will include

transportation, lodging, admission to attractions andseveral meals. More information will be coming soon, buthere's a taste of what's in store:

· Pre-Conference Tour: Northern Arizona,September 16 through 18. The pre-conference tourwill focus on northern Arizona sites, the land ofthe Hopi and Navajo, Zane Grey country, Route66, the Grand Canyon and Sedona.

· Day Tour and Mini-Tour: Plans for theSeptember 19 one-day tour include visits to theDesert Botanical Garden, Pueblo Grande Museum,and Herd Museum. The Sept. 20 mini-tour mayinclude the Arizona Historical Society Museumand the Talking Stick Salt River Pima MaricopaIndian casino.

· Post-Conference Tour: Southern ArizonaSeptember 23 through 25. Tour participants willhead south for stops at the Mission San Xavier,the Tubac artists' community and historicTombstone.

For a sneak peak at conference plans as they develop,visit www.arizonapresswomen.com.

2012 NFPW Conference Planning Committee

Mark calendar for 2012 national conference

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It was also my duty under the by-laws to appoint anominating committee to nominate officers for 2012-13.Thanks to Carol Osman Brown and Patricia Myers forserving with me on this committee. The slate is listed inthis newsletter. Ballots have been emailed to members andshould be returned by May 15. The new officers will beinducted at our spring conference on May 19. Otherpositions on the board are appointed by the president.

The last three years have been busy ones for APW as weworked toward the publication of our Arizona CentennialLegacy Project, the newly released anthology SkirtingTraditions, and took preparatory steps to host the 2012National Federation of Press Women annual convention inArizona. We are now busy marketing Skirting Traditions,while finalizing the tours, programs and speakers for thenational convention, which will take place September 20through 22 at the Valley Ho Resort in Scottsdale. Having

seen the advance plans for this convention, I can say it isone you will not want to miss!

What is ahead for Arizona Press Women after the nationalconvention in September? A few short years ago, none ofus dreamed of the changes the Internet would bring tojournalism and publishing or that we would have beenexpected to become proficient in something called “socialmedia.” The impact of these things on our members andtheir work, exacerbated by the downturn in the economy,cannot be overestimated. I envision that the plans of ourboard as we move toward 2013 will be to look at what weneed to do to make APW more relevant to our members’lives and better able to meet their needs in the workplace,whether they work for a large corporation as an employeeor for themselves out of their home. We hope you will joinwith us in this endeavor. We will need your input and yourparticipation.

–– Brenda Warneka

by Brenda Warneka

The Arizona Press WomenNominating Committee nominates

the following members as officers forthe 2012-13 fiscal year:

· President: Brenda Warneka

· First Vice President-IncomingPresident: Pam Stevenson

· Second Vice President-Membership: Joan Westlake

· Secretary: Patricia Gail(“Gail”) Hearne

· Treasurer: Cheryl Kohout

Biographies of officersBrenda Warneka:Warneka is a writerand editor, who is anattorney and certifiedpublic accountant.She has a BA inhistory and was theproject leader, co-editor and a writer forthe APW anthology SkirtingTraditions. She has been a member ofAPW since 1995. She previouslyserved as president, 2010-11, and iscurrently serving as interim presidentfollowing a resignation in that office.

She is a dual member of Nevada PressWomen and Arizona Press Women.

Pam Stevenson:Stevenson’s journal-ism experience includeswriting, reporting andproducing televisiondocumentaries, news,public affairs and in-vestigative reports.She is the owner of an independentvideo production company and hasconducted hundreds of oral historyinterviews. She has a BA in historyand was a co-editor/writer for the APWanthology Skirting Traditions and isalso a woman subject featured in thebook. She has been a member of APWsince 1992 and is a former APWpresident.

Joan Westlake:Westlake has been aneditor, journalist andpublic relationsprofessional in theValley, Minnesota,Washington, D.C. and New York City.She has been a member of APW since1995 and membership communica-tions coordinator for nearly as long, aswell as a Past APW President and aCommunicator of Achievement.

Gail Hearne:Hearne is a writer,photographer and aneducator who stilloccasionally worksas a substituteteacher in the PaysonSchool District. Sheis a history buff who specializes inhistorical presentations about localhistory and the Civilian ConservationCorps (CCC) before Friends of PaysonLibrary and Gila County HistoricalSociety groups. She has a BA inEducation. Hearne has been a memberof APW since 2006 and currentlyserves as the treasurer for the RimCountry District.

Cheryl Kohout:Kohout is acommunicationscoordinator at TMCHealthCare inTucson where sheworked for 14years; prior to thatshe was a business reporter. She hasserved as APW state treasurer for anumber of years. Kohout has a MA injournalism and a BS in EngineeringMathematics. She has been a memberof APW since 1994 and is a formerAPW president.

Nominating Committee news

President’s Message from Page 1

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Donations needed for silent auctionby Barbara Lacy

In the mood for a little Spring cleaning? Consider dona-ting some of your quality, unused items to APW for the

silent auction at the May 19 conference at Scottsdale House.

"Every year we receive fun items that one memberdiscards and another snatches up," says APW directorBarbara Lacy. "I, for instance, have a small collection ofanimal boxes and wonderful art books that I have added toover the years."

Items of interest are jewelry, books, DVD’s, pottery, giftbaskets and certificates. Lacy suggests asking the businessesyou frequent to donate gift cards or certificates.

Those with something to donate should contact Lacy atblacy1@cox.net before the conference.

"Let me know what you can bring. I will send you theform to fill out before you get to Scottsdale House, but ofcourse, you can just bring the item with you."

· 9:30 a.m. - Board Meeting.

· 10:00 a.m. - General Membership Meeting.This includes the induction of officers electedearlier in the month; a memorial for APWmembers who passed away since our lastconference; election of delegates to the 2012NFPW conference in September; report about2013 communication contest, high schoolwriting contest and scholarships; a report bythe 2012 NFPW Conference PlanningCommittee; and other business. We willrecognize the Arizona NFPW at-largecommunications contest winners at theluncheon.

· 11:30 a.m. - Break with time to mingle. Takepart in the silent auction and shop at the booksales tables. No-host bar available.Nonmembers may wish to arrive at this time.

· Noon - Luncheon. Gourmet dining with achoice of entrees that includes egg plantParmesan, grilled salmon, chicken Genovese,and a house salad, which has no meat but fruitand nuts with a strawberry-vinaigrettedressing. The program that follows is a talk bylawyer and writer Brenda Warneka on thetopic “How to Write a Best Seller WithoutGetting Sued.” She will discuss some of thelegal issues involved in writing, withexamples taken from cases involving best-

selling authors. The talk is intended for thepurpose of entertainment and education and isnot to be taken as legal advice.

The cost to attend is $45 for members and $55 fornonmembers. Receipt of payment is your reservation.Early-birds whose checks are received by May 11 orwho pay through APW's reservation site by that datemay deduct $10 from the price. Make checks payableto Arizona Press Women, specify your choice ofentrée, and mail to the event chairman: PamStevenson, 1927 E. Vaughn, Tempe, AZ 85283. Topay by credit card, send RSVP with choice of entréeand your telephone number toapw.reservations@gmail.com. APW will call you totake your credit card information over the telephone.Reservation deadline is May 16. After that, send anemail to the reservation site to check on availability.

Tables for book sales and signings at the event arefree for members, $10 for nonmembers on a first-come, first-served basis, based on when payment forluncheon is received. Those with silent auction itemsto donate, should contact Barbara Lacy at 480-991-6422.

A meeting of the 2012 Conference PlanningCommittee will follow the program. All members areinvited to attend this meeting.

Thank you to Scottsdale House and Christy Powersfor making this extra special venue available to us.

Spring Conference from Page 1

Pet project

Pet columnist Christy Powers discussed how sheturned her passion, dogs, into sellable prose at theApril 19 APW Central District. She shared herconcerns about puppy mills, the importance ofspaying and neutering, and making pets part of thefamily, among other topics that can be submitted tolocal newspapers and national magazines.

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Patricia Myers was a guest jazz DJ on an Internetradio station’s live broadcast from 8 to 10 p.m.Thursday, April 5, playing local, national andinternational favorites from her CD collection. Thebroadcast was rebroadcast on a new FM radio station,KVIT, 90.7 (http://907goldmine.com), and isavailable online at http://radiophoenix.org.

Myers, an at-large entrant in the NFPWcommunication competition, was also notified shewon awards in four categories: first place forColumns, informational for Riffs: News from Out andAbout in the Jazz in AZ print newsletter; first placefor Speeches, Four Great Ladies of Jazz, presented inParis last summer; second place for Writing for theWeb, special-interest sites, three jazz concerts forJazzTimes.com; and third place for Writing for theWeb, nonprofit sites, Paradise Valley Jazz Party 2011for JazzInAZ.org.

Jaimie Hall Bruzenak won thefollowing in NFPW's at-large contest:first place for Nonfiction Books,instructional; and second place forColumns, informational.

Jan Cleere took first place in theHistorical Nonfiction Book categoryfor Levi's & Lace: Arizona WomenWho Made History. Her entry will goon to compete on the national level.Cleere is also the author of OutlawTales of Arizona, Amazing Girls ofArizona: True Stories of Young

Pioneers and More Than Petticoats: RemarkableNevada Women.Conrad J. Storad and LyndaExley celebrated the printing oftheir new coloring book, ArizonaColor Me Wacky, a sisterpublication of Arizona Way OutWest & Wacky, which is alreadyin its second printing after just afew months of retailing it (thefirst run was 5,000 copies), andArizona Way Out West & Witty,which won 2012 ONEBOOKAZ for kids.

Barbara Lacy had her fourthsolo art showing this year atthe Royal Palms in Phoenixlast month. Lacy’s painting "APadre’s Legacy" is also part ofa yearlong “ArizonaCentennial Exhibition” at theArizona House of Representatives.It was one of 25 chosen forthis special exhibition out of 327 submissions. SeeLacy’s work on her website www.barbaralacy.com orvisit the Arizona Art Alliance Gallery at the Pavilionson Indian Bend in Scottsdale.

Joan Cox, 94, was surroundedby friends and well-wishers atthe Tucson rehab center sheentered due to recent medicalconcerns. Cox is having physicaltherapy and expects to comehome soon. Well wishes andcards can be sent to her at 1427E. Lee St., Tucson, 85719-4219.

Virginia Fraps Hodge,71, born near Philadelphia onSeptember 15, 1940, died of cancer on Feb. 22, 2012,at Emeritus at Pantano in Tucson. A longtimemember of APW’s Southern District, Hodge was theniece of Clara Lee Fraps Tanner and was quoted inher aunt’s biography in Skirting Traditions. Virginiabegan her journalism career at the Arizona Daily Star,where she met and married science writer CarleHodge. She graduated from the University of Arizonawith a degree in journalism and worked at the UAand Pima College. She moved to Bisbee in 1990 andworked for Cochise College, City of Bisbee, CopperQueen Library and The Gold Shop. For memorialinformation, email virginiamemorial@cox.net.

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Rim country names outstanding weather womanPam Stevenson was honored with yet another

award at the 2012 NFPW conferenceplanning session recently held in Scottsdale. Shewas recognized as “Outstanding WeatherWoman” by the delegation from Payson.

The award was given in jest for having scheduledall committee meetings on weekends when therewere winter storms in Arizona, thereby testing theresolve of Rim Country members to make the tripto Scottsdale to attend.

Snow storms also resulted in hazardous travel fortrips by Stevenson, who participated in a booksigning at the Northern Gila County HistoricalSociety in Payson and in Sedona for yet anothersigning.

It has been suggested that any membersscheduling a ski trip next year might wish toinclude Stevenson.

Pam Stevenson, left, accepts the “Outstanding WeatherWoman” certificate from Carol Osman Brown.

Web reminderIf you have the APW web address saved in your

"favorites," remember to change the URL to theassociation's new one: www.arizonapresswomen.com.

APW recently revamped its website to make itmore appealing and user-friendly. Check it out!

Webb reminderAPW Member Betty Webb has

four hardcover, first-editioncopies of her book, Desert Wind, forsale only to APW members for $25plus sales tax. To purchase one orfor more information, contact Webbat webbscottsdale@aol.com.

Upcoming AZ writing Events:Northern Arizona Book Festival, May 18 and 19. Thisvenue attracts renowned authors from across the nation.Contact Barbara J. Carlile at bjcarlile@npgcable.com.

Society of Professional Journalists presents JournCamp8 a.m. to 4 p.m. Friday, May 18 at the Arizona StateUniversity Cronkite School of Journalism in downtownPhoenix. The focus is skills-based training for becoming abetter journalist.

Topics include entrepreneurial journalism, social media asa reporting tool, visual storytelling, copyright law and fairuse, using mobile tools, finding public data and posting itonline; and more. The cost is $20 for SPJ or ONAmembers and $40 for nonmembers. Breakfast and lunchare included. Registration and info:http://spj.org/spjona.asp.

Submissions wanted!Share industry related news with your

fellow APW members includingcommittee reports, event news, writingcontests, industry related articles, industry-related personal accomplishments ... anythingyou think would be of value to ourmembership!

Send submissions, photos and art to LyndaExley at exlent@aol.com.

The deadline for the June issue is May 21.