Argument 1017The following was presented as part of a business plan by Apex Corporation.

“To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, “Gourmet Select.” Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make “Gourmet Select” one of the top sellers in the coffee market.”

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

This argument might seem logically logical at first glance that “Gourmet Select” could be the top sellers in the field of coffee by Apex Corporation. However, it such an assertion is is made based on the unwarranted assumptions that are not warranted.

Firstly,One major flaw with this flimsy assumption is that[01] Apex Corporation intends to starts the advertising campaign in theat major supermarkets in the hope of reaching to its customers through and pursues an a supposedly[02] effective word-of-mouth advertising strategy. However, there is nolittle[03] evidence that shows the customers/shoppers in/at major/large-scale supermarkets are the target customersuser of coffee. Most of the such/these customers in major supermarkets are housekeepers who do not need the coffee to refresh freshen up for the a full day at work of whole day. It is also impossible to expect them to suggestalso seems reasonable to assume that the “Gourmet Select” may not be recommended by them to other people since they won’t beare never truly interested in it/this product.[01] The use of “Firstly” is too simple and colloquial.[02] They just assume that this strategy may be useful/effective. So it is

better if you add some adverbs to make the verb (or assertion) less definite. If you say “and pursues…”, you are telling the reader that the strategy is highly likely to happen, as the company hopes.

[03] “Little” is too strong.[04] This is a really weak support, even though the previous sentence

sounds OK for a rebuttal argument. You are here also making an unwarranted assumption (and actually a very subjective assumption) that all the customers at major supermarkets are housekeepers—there

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are absolutely no other types of people who go to these places. Really?

SecondA further loophole this argument is that, to run the an advertising campaign in on television and the radio might/could help the sales to only a minimal extent/degreesuperficially[01]. The methods can catch the eye fromlure customers to consider trying thistry “Gourmet Select” coffee. However, it is remains a question that whether the customers really make an order of the coffee just only by the image from the TV and radio when their they have never try tried the coffee before.[02] [01] What you are doing here is a direct translation of English from

Chinese.[02] I don’t get the sentences after “However.” Basically it’s fragmented

grammar and your constant attempt to do a direct translation that causes difficulty in reading.

What’s What is more, releasing the brand to several restaurants still can notmay still not prove that customers will be familiar with this “Gourmet Select”particular brand of coffee. Most of the customers of at major restaurants come for their famous meals and other dishsdishes, ; in other words, they will are not very likely to focus on other items that are not on their lists, for example the coffee they order. AlsoFurthermore, some restaurants do not show the brand of the coffee to their customer as the a marketing securityprotective tactic.[01] Based on those these situations, the “Gourmet Select” coffee won’t could be barely known by the customers.  [01] What do you mean by this? In what circumstances will restaurants not

show customers their brands? I cannot imagine the picture, so you may need to explain a bit more here.

In conclusion, this argument is based on the questionable assumptions that can notcan rarely be proven that Apex Corporation will would ever make the “Gourmet Select” as the best sellers in the coffee market.

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