Maximizing Loyalty, Longevity & Success Online

Who Am I?

Why am I here?

My Agenda Today

Results Without The Stress

It’s Simpler Than You Think!

FUNCHARTing

FUNCHARTing Success

The funDAMENTALS

FUN

F = Find & Focus On Why

U = Unify Your Why

N = Nourish / Nurture Needs

Who are your targets and where are they at? {use the worksheet to

decide}

Differentiation & Positioning

Worksheet Activities

Sample: Target Audience Persona

Don’t Forget The Keywords

From Persona To Promotion

Sample: Targeted BALANCE Strategy

More Balance

Worksheet Activities

CHARTing

CHARTing

What Is Charting?

Social Media

Blogging

Email Marketing

More Thought Leaders

What is CHARTING?

C= Connecting

Connecting With Context

How Do We Connect?

Connecting With Hard Skills

Connecting With Soft Skills

Start With Keywords

YES, Keywords STILL Matter!

H = Hearing

Front End Hearing

Case Studies

Test Everything Assume Nothing

More Back End Hearing

Annotate Everything

Annotate Influencer Activities

A= Appreciation

Case Study

R = Rewards

Case Study

T = Trust

It’s ART – not Mechanics

Worksheet Activities

CHARTING = LOYALTY, LONGEVITY & SUCCESS

7 Simple Steps

Final Words Of Wisdom

Let’s Connect…

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