are we really thinking?

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The image

www. .xyz

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www. .xyzThe

José Casal

@[email protected]

THINKING?ARE WE REALLY

www. .xyz

DO YOU THINKWE ACT RATIONALLYMOST OF THE TIME?

DO YOU THINK PEOPLE REACT

INSTINCTIVELY?

In the beginning…

I have a hammer

TECHNOLOGY CHANGES.PEOPLE DON’T

Jon Terry at #lascot16

People aren't rational. We're not

thinking machines, we're -

we're feeling machines that

happen to think.

― Peter Watts, Blindsight

Mental effort, I would argue,

is relatively rare.Most of the time

we coast.

― Daniel Kahneman

SYSTEM 1

Fast

Always alert

Unconscious

Effortless

Rules of thumb

Everyday decisions

Error Prone

SYSTEM 2

Slow

Conscious

Effortful

Abstract thinking

Complex decisions

Reliable

OVER TIME, WE DEVELOP NEW TRUISMS. WE DO NOT QUESTION THEM AND USE THEM WITHOUT REALLY THINKING

SOME EXAMPLES OF THESE RULES OF THUMBS

“Making sure resources are busy increases efficiency and productivity”

“On-time, on-budget and on-scope are the most important things to manage”

“Minimising cost is good”

“Openplanistheoptimalofficelayoutforcreativework”

“Teams must run a 15-minute stand-up on a daily basis”

“Cross-functionalteamsarethebestwaytodeliverproducts”

“Eventsmustberunonaregularcadence”

habituationhəbɪtʃʊˈeɪʃ(ə)n,həbɪtjʊ-/

noun

thediminishingofaninnateresponsetoafrequentlyrepeatedstimulus.

SYSTEM JOLTS

“I took 3 tickets from our board. No one noticed the missing

tickets during the stand-up!”

“Duringthestand-upwetookonsomeoneelse’spersona.Itwaseye-opening”

“Swapjobsforaday”

“Hackathonscanbreaktheroutine”

KEEP THINGS WEIRD

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