architectural considerations for startups
TRANSCRIPT
Architectural Considerations for StartupsLead Technologist, Innovation and EntrepreneurshipUCL Engineering
MSc. in Applied Architecture - 12/11/2016
Mobile Developer - pretty much every platform!
Lecturer in Distributed and Mobile Computing at ITT Dublin
UCL - Tech Lead at Dept of Innovation and Enterprise
Tech Trainer
Mentor at
Background
Accepted 500 companies to dateAcquiredJobs created
Official twitter partner
@ucladvances
MVPCommittedTeam
criteria
UX LABDEVICE LABAPP LABUCL Digital Business Labs
@ucladvances
- The programme that you are here to take part in is for earlier stage companies and focuses on validating and testing your product.
- Over the coming months you will receive access User Experience consultants, a device lab & App Lab
Gather detailed use analytics to learn and iterate with the help of our UX Consultants and connect directly with users hoping to become App Ambassadors.Beta test in App Lab, UCL's app store exclusive for its 45,000+ staff & students
APP Lab
@ucladvances
App Lab is a private app store thats exclusively for UCLs 45000 staff and students to access the latest apps Those are the apps that you guys are building.Normally when you test apps, Friends family alpha Chances are, there arent many of them and theyll be biased. Your mum will tell you its brilliant whether it is or not! Then through services like Google Play Beta Test Flight, you have to find or buy your own testers. App Lab gives you the chance to do large scale, un biased, beta testing. It brings you detailed analytics of how real users are using your app. you can then work with our UX team who can help you prioritise which changes will have the biggest impact. You can then iterate really quickly, were not apple! and then see the impact these changes make. Even if you already have an app in the public app stores you can use app lab to try new things without effecting your current use base. Private APIs.Its available on iOS - and its a pretty rare thing to have an apple app store not run by apple!! And weve JUST LAUNCHED an android version too.
Project TRIANGLEProject TRIANGLE is a future internet testbed (FIRE+) which prepares the ground for 5G certification.In the project we create a pilot platform for pre-standards pre-normative certification of 5G devices and 5G applications.During the project we will run a number of experiments at the device and app level and interconnect other testbeds and technology to the platformBudget ~3M, EU H2020 fundedOpen Calls for SMEs 500k euro fundingWebsite - http://www.triangle-project.eu
OverviewStartup Company Growth Stages and needsMetrics and Measurement for InvestmentSME Considerations for ArchitectureCase StudiesWorkshop
disruptive business modelsModelsLong tail for retail Sharing EconomyMarketplacesOn Demand ServicesAI and Machine Learning is causing further disruption
disruptive business modelsValue creation and destruction Traditional approach to make your own products obsolete
Sharing EconomyAirBnB gocarshare / blablacar/ zipcar / ridePeerbyPark circa
On DemandUberDeliverooPeople as a serviceTask Rabbit / Ginn / Washio
MarketplacesDisplacement of traditional intermediaries or agents with market place ExamplesEbay AmazonHassle Appear here
StagesIdea generation Business model canvas Interviews Mockups Feedback and user testing Identity pain points and solutions and routes to achieve Product solution fit Product market fit Scale
http://image.slidesharecdn.com/magicworkshop-150909050254-lva1-app6892/95/magic-academy-symposium-2015-7-638.jpg?cb=1441775094
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Innovation AccountingMeasuring and validating assumptions using dataEnables key decisions to be made using proof from dataBuild - Measure - Learn cycleUsing sprints to validate assumptionsGood Analytics are key to implementation
MVPsmallest solution that delivers (and ideally captures) customer valueidentify assumptions to validateConcentrate on critical pathTechniquesgolden pathwizard of Oz
A/B Testing
Metricsidentifying target userscost of customer acquisitionaverage revenue per usermonthly recurring Revenueaverage session lengthbounce ratemonthly active users
Important Investment MetricsWhat is the funnel - inbound leads, conversion rates, drop off rate, growth rate,retention (MAU), referral, churnsize of addressable market, burn rateSaaScost of user acquisition, lifetime value of customer, APRUMOS NPS
SaaS MetricsARPA (Average Revenue per Account per month)Net MRR (Monthly Recurring Revenue) (including MRR expansion)LTVCACLTV: CAC ratio (should be >3X)Months to recover CAC. (should be