architecting information for the mind: introducing emergent ux
TRANSCRIPT
Vision / AttentionLanguage
Memory / Semantics
Emotion
Wayfinding
Problem Solving / Decision Making
Architecting Information for the Mind: Introducing Emergent UXJohn Whalen, PhD CEO & UX Lead Brilliant Experience http://linkedin.com/in/johnwhalen @johnwhalen
#EmergentUX @johnwhalen #WIAD
Brilliant Experience
‣ Boutique user experience consultancy
‣ Focused on the psychology of user experience
#EmergentUX @brlexp#WIAD
Why User Experience?
Why User Experience?
350
18,000% difference in sales!
Why keep innovating the user experience?
Why keep innovating the user experience?
What is User Experience?
What is User Experience?The look and feel?
What is User Experience? The interactiondesign?
NO UX doesn’t happen on a screen.
#EmergentUX @brlexp#WIAD
User Experience happens here. In the brain.
#EmergentUX @brlexp#WIAD
VisionLanguage
SemanticsEmotion
Wayfinding
Decision Making
UX is multi-dimensional and multi-sensory.
Emergent UX
The unspoken is often the most seductive.
Emergent UX reveals the things people can’t tell you.
#EmergentUX @brlexp#WIAD
Decision Making
Emotion
Vision / Attention
Memory & Semantics
Wayfinding
Vision / Attention
‣ Visual features drawing attention? ‣ Visual flow?
Way Finding
Memory & Semantics
Language
Emotion
Desires• Stronglovingfamily• Recognition• Time• Keepincontrol• Stablejob• Work/lifebalance• Helpwiththeday-to-day,hereandnow
Fears• Notimeforme.• Pressuretofiteverythinginandgiveeverythingattention.• I’vestoppedtalkingtomyhusband.• Quietdesperation-Whatisleftofme?WhoamI?WhatdoIwant?• I’mnotasuccess(mother,wife,selfidentity).• NevergettowhereIwantwithmycareer.• I’mlosingground.• EscapesthroughtravelarewhatIlivefor.
Decision Making
Summary - 3 Points
UX is multidimensional. It happens in the brain.VisionLanguage
Memory / Semantics
Emotion
Wayfinding
Problem Solving / Decision Making
The unspoken is often the most seductive.
Emergent UX reveals the things people can’t tell you.
#EmergentUX @brlexp#WIAD
Design for the six minds.
Thank you!VisionLanguage
SemanticsEmotion
Wayfinding
Decision Making
#EmergentUX @johnwhalen slideshare.net/johnwhalen#WIADDC