arbs 2020 research abstracts 7 annual conference march...
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ARBS 2020 Research Abstracts
7th Annual Conference
March 26-27, 2020
Eastern Kentucky University
Richmond, KY
Edited by:
Kristen Wilson
Eastern Kentucky University
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 2
2020 Appalachian Research in Business Symposium
Conference Committee:
Sandra Vannoy, Appalachian State University
Kristen Wilson, Eastern Kentucky University (Conference Chair)
Prasun Bhattacharjee, East Tennessee State University
Steve Ha, Western Carolina University
Drew Carnes, Western Carolina University
It is our pleasure to present the Research Abstracts of the 7th Annual Appalachian Research in
Business Symposium from the 2020 conference. The conference was to be held March 26-27,
hosted by the College of Business and Technology at Eastern Kentucky University. However,
due to the COVID-19 pandemic, the in-person conference had to be cancelled due to travel
restrictions and for safety. In lieu of an in-person conference, authors of blind peer-reviewed,
accepted research abstracts were offered the opportunity to share their research through this
online publication.
The Appalachian Research in Business Symposium provides a venue for presenting new
research, discovering contemporary ideas, and building connections among scholars at
Appalachian State University, Eastern Kentucky University, East Tennessee State University,
Marshall University, Radford University, and Western Carolina University.
Acknowledgements:
The Conference Committee for the 2020 Appalachian Research in Business Symposium wishes
to extend our gratitude to all authors, conference contributors, and volunteers for their time and
effort in service to the conference. While we were disappointed not be able to see our colleagues
in person for the 2020 Appalachian Research in Business Symposium, we are grateful for the
flexibility and kindness shown as we were forced to adapt.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 3
Website, Registration, and On Campus Planning:
Tom Erekson
Mike Hawksley
Trish Isaacs
Allison McCann
Heather Morris
Mike Roberson
Sandy Taylor
Ashley Twehues
Reviewers:
Appalachian State University
Pia Albinsson
Austin Eggers
Steve Forsyth
Steve Leon
Dawn Medlin
Rajat Panwar
Sandy Vannoy
Ken White
East Tennessee State University
Michelle Freeman
Allen Gorman
Jill Hayter
Matthew Jenkins
Michael McKenney
Joseph Newhard
Umit Saglam
Anca Traian
William Trainor
Xin Xie
Eastern Kentucky University
Maggie Abney
Faridah Awang
Lee Allison
Laura Barthel
Jim Blair
Phil Boutin
Jim Fatzinger
Sarah Feltus
Robert Mahaney
Tom Martin
Beth Polin
Marcel Robles
Kristen Wilson
Weiling Zhuang
Western Carolina University
Andrew Carnes
Steve Ha
Yue Hillon
Peter Ormerod
Ronald Parker
Patrick Payne
Charles Scott Rader
Audrey Redford
Barbara Jo White
Research Abstracts Editor:
Kristen Wilson
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 4
Table of Contents
The Implications of Viewing Ethical Memes on Individuals With Higher Levels of
Attitude Towards Helping Others and Long-Term Orientation Through a Student
Assignment..................................................................................................................................... 5 Blair, James, Eastern Kentucky University
Antecedents and Outcomes of Servant Leadership: Implications for the Sales Force........... 7 DeConinck, James, Western Carolina University DeConinck, Mary Beth, Western Carolina University
Founder Perceptions of Social Media and Brand Reputation .................................................. 9 Dent, Heidi, Western Carolina University
Examining the Evolution of The Supply Chain Life Cycle in Nascent Firms ....................... 11 Jenkins, Matthew, East Tennessee State University Halcomb, Mary, University of Tennessee
Attorney Discipline in The Sixth Circuit: Complaints and Likelihood of Formal
Charges ........................................................................................................................................ 13 McKinney, Michael, East Tennessee State University Dotterweich, Douglas, East Tennessee State University
A Journey to Level 5 Executive Leadership ............................................................................. 15 Rogers, Thomas, Western Carolina University
The Effects of Renewable Energy Sources on The Macroeconomic Efficiency of The
High- and Low-Income Economies ........................................................................................... 17 Saglam, Umit, East Tennessee State University
Using Barbells to Lift Your Risk-Adjusted Returns ............................................................... 18 Trainor, William, East Tennessee State University Cupkovic, Dan, ARGI Investment Services Chhachhi, Indudeep, Western Kentucky University Brown, Christopher, Western Kentucky University
Collaborative Advantage or Inertia: Comprehensive Literature Review on
Collaboration Topics .................................................................................................................. 20 Xiao, Qian, Eastern Kentucky University
Association of Social Network/Support and Depression With Mental Health Service
Use Among Us Adolescents ........................................................................................................ 22 Xie, Xin, East Tennessee State University Wang, Nianyang, University of Maryland Chu, Jun, University of Maryland
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 5
The Implications of Viewing Ethical Memes on Individuals With
Higher Levels of Attitude Towards Helping Others and Long-Term
Orientation Through a Student Assignment
James Blair
Department of Management, Marketing, and International Business
College of Business and Technology
Eastern Kentucky University
521 Lancaster Avenue
Richmond, Kentucky 40475
724.877.0517 (Contact Author)
Key words:
Ethics, memes, pedagogy, attitude towards helping others, long-term orientation
Ethics are a significant problem in the business world (Masanja 2019). We see countless examples
of organizations, employees, and other stakeholders committing transgressions. Teaching the
importance of ethics in the classroom can be beneficial to the student learning process and to
potentially avoid future transgressions. The marketing field current lacks assignments and
activities reinforcing ethical choices in the classroom (Paul 2019). This research provides an
assignment where students create memes, a common communication method, to convey ethical
messages. Students present their memes to an audience of students, faculty, staff, and community
members. Our research explores the effect of these memes on the audience members in regards to
their perceived ethical values and choices they will make in the future. Consumers with higher
levels of attitude towards helping others and long-term orientation were examined. Previous
research has found gender (Wang & Calvano 2015) and personality are associated with ethics
(Bratton & Strittmatter 2013), but it has not specifically explored attitude towards helping others
and long-term orientation. Attitude towards helping others is one of two dimensions comprising
attitudes influencing monetary donations to charitable organizations, with the other dimension
being attitudes toward charitable donations. Webb, Green, and Brashear (2000) define attitude
towards helping others as “global and relatively enduring evaluations with regard to helping or
assisting other people.” Long-term orientation is “the cultural value of viewing time holistically,
valuing both the past and the future rather than deeming actions important only for their effects in
the here-and-now or the short-term” with individuals possessing higher levels valuing hard work,
perseverance, planning, and tradition (Bearden et al. 2006). A sample of students, faculty, staff,
and community members (n = 123) answered questions after seeing students present their memes
as part of Ethics Awareness Week. Respondents answered scaled questions pertaining to the
variables of interest in a survey that took approximately ten minutes to complete. This was done
in the field as judges deliberated over the best student meme submissions. The results of our study
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 6
support individuals with higher levels of attitude towards helping others and long-term orientation
who view a series of memes resulted in several perceived beneficial outcomes. This includes their
likelihood of making good ethical choices, recommending others viewing ethical memes,
satisfaction with viewing ethical memes, and their confidence in decision making abilities when
confronted with an ethical dilemma. This research provides business instructors a template for
creating an assignment integrating ethics into the creation of a popular promotional medium
(memes). Results support the benefits of this ethical meme assignment when presenting the final
memes to specific members of the population. Several stakeholders benefit including educators
utilizing this student to provide future generations of business students experience creating
marketing content through the form of memes to promote ethical behaviors. Society as a whole
benefits with some members of the population perceiving themselves as making more ethical
decisions after viewing these ethical memes. Policymakers and researchers should further explore
these effects on the public through the use of public service announcements.
References
Bearden, W. O., Money, R. B., & Nevins, J. L. (2006). A measure of long-term orientation:
Development and validation. Journal of the Academy of Marketing Science, 34(3), 456-467.
Bratton, V. K., & Strittmatter, C. (2013). To cheat or not to cheat? The role of personality in
academic and business ethics. Ethics & Behavior, 23(6), 427-444.
Masanja, N. M. (Ed.). (2019). Contemporary Issues in Business. NMM PRINTERS.
Paul, P. (2019). A gap analysis of teaching marketing ethics: Desired versus current state. Journal
of Education for Business, 1-11.
Wang, L. C., & Calvano, L. (2015). Is business ethics education effective? An analysis of gender,
personal ethical perspectives, and moral judgment. Journal of Business Ethics, 126(4), 591-602.
Webb, D. J., Green, C. L., & Brashear, T. G. (2000). Development and validation of scales to
measure attitudes influencing monetary donations to charitable organizations. Journal of the
Academy of Marketing Science, 28(2), 299-309.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 7
Antecedents and Outcomes of Servant Leadership: Implications for
the Sales Force
James DeConinck
School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism
Western Carolina University
1 University Way
Cullowhee, NC 28723
828-227-3704 (Contact Author)
Mary Beth DeConinck
School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism
Western Carolina University
1 University Way
Cullowhee, NC 28723
828-227-2476
Key words:
Servant leadership, professional selling
Business scandals during the last 20 years have shown the importance of leadership. Leadership
is particularly significant in professional selling because of the uniqueness of a salesperson’s job
and the challenges of managing the salesforce. Salespeople often work in physical and social
isolation from other employees, which makes managing them more difficult. As boundary
spanners between the organization and clients, salespeople encounter conflicting demands. This
unique situation requires leadership skills not found in a traditional management position.
Marketing scholars have examined various leadership styles. However, during the last ten years
research focused on salesforce leadership has started to examine the influence of servant
leadership on salespersons’ behaviors and organizational outcomes. Servant leadership is an (1)
other-oriented approach to leadership (2) manifested through one-on-one prioritizing of follower
individual needs and interests, (3) and outward reorienting of their concern for self towards
concern for others within the organization and the larger community. The reason for the
increased focus on servant leadership is based on research indicating that servant leadership
provides incremental increases in salespersons’ attitudes and behaviors beyond that of the
leadership styles of transformational, transactional, authentic, and ethical.
The research on servant leadership has provided important insights. However, existing research
has focused on outcomes of servant leadership and not antecedents. This study examined both
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 8
antecedents and outcomes of servant leadership. A model analyzing the relationship among
religiosity, moral identity, servant leadership, organizational justice and ethical work climate was
tested with a sample of 302 business-to-business salespeople and 114 sales managers. The
findings indicate that religiosity and moral identity symbolization are direct antecedents of
servant leadership. Servant leadership is both an indirect predictor (through organizational
justice) and a direct predictor of ethical work climate. The study makes an important contribution
to the existing literature by analyzing how moral identity and religiosity influence servant
leadership. Neither variable have been included in a study of servant leadership. In addition, this
study investigates the influence of servant leadership on two outcomes, organizational justice
and ethical work climate.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 9
Founder Perceptions of Social Media and Brand Reputation
Heidi L Dent
School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism
College of Business
Western Carolina University
Forsyth 104
Cullowhee, NC 28723
828.227-7185
Key words:
Social media, start-ups, reputation management, brand building
Social Media is a channel used by start-ups and small businesses to initiate the brand building
process. Often times, social media is outsourced or delegated to small agencies, interns or relatives
as the Founder focuses on running the business. Social Media, defined as a “group of Internet-
based applications that are based on ideological and technological foundation of Web 2.0 and allow
the creation and exchange of user generated content” (Kaplan & Haenlien, 2010), is influential on
company branding. Whereas, brand is represented with combination of vision, values, personality,
benefits and culture attributes (Ruzzier & Ruzzier, 2015). While social media and branding are
complementary and reciprocal; organizations use social media to create brand recognition,
recruitment, employee awareness, information gathering and marketing (Schultz et al., 2015).
Brand building and marketing programs are used to build brand awareness to create positive brand
associations (Aaker, 1993) and should reflect the vision and corporate culture (Aaker &
Joachimsthaler, 2000). Start-ups and small business are typically lean organizations; therefore, the
question arises relative to the ability to create effective brand building programs if there is a
disconnect between leadership and communication channels.
Qualitative research will be utilized in order to provide insight into the Founder/CEO perspective
with regards to the influences of social media on reputation and ultimately company brand. The
research question focuses on how leadership perspectives influence social media usage or lack
thereof and resulting brand and reputation management practices. Individual interviews will be
conducted in order to capture the entrepreneurial leader’s perspective. The individual interviews
will be conducted using a semi-structured approach, that is, the participants will be asked to
comment on a series of questions or prompts regarding their knowledge of branding, reputation
management and social media as it relates to their business. The sample will include Founders,
CEOs and leaders of start-ups and small businesses exploring their social media acumen and its
impact on their brand.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 10
Research has suggested that Founders, since they had the original business idea, can be strong-
minded in their opinions of the role their company will play (Schein, 1983). Corporate reputation
affects business performance (Rokka et al., 2014) and reputation is increasingly shaped in online
environments, including social media (Rokka et al., 2014). The framework in this research builds
upon extant theories around the impact of branding on customer acquisition, retention and
reputation (Bresciani & Eppler, 2010). Adding sagacity to Founder perceptions of the role of social
media and brand reputation offers important practical implications for marketing,
entrepreneurship, and management research. Practical applications for management consultants,
start-up advisors and marketing agencies will be offered. Research results will contribute to the
creation of knowledge regarding a topic that is likely misunderstood or unknown and build
awareness around the potential benefits and risks for startups and small business.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 11
Examining the Evolution of The Supply Chain Life Cycle in Nascent
Firms
Matthew Jenkins
Department of Management and Marketing
East Tennessee State University
Johnson City, TN 37614
423.439.5399 (Contact Author)
Mary Halcomb
Department of Marketing and Supply Chain Management
Haslam College of Business
316 Stokely Management Center
University of Tennessee
Knoxville, TN 37996
865.974.1658
Key words:
Nascent Firms, Supply Chain Life Cycle, Supply Chain Orientation, Organizational Life Cycle
The organizational life cycle has been studied in-depth in the strategic management literature. The
combined knowledge from these studies has allowed scholars and managers to accurately predict
and describe strategic changes in nascent firms (i.e., young emerging companies) as they mature.
However, extant research does not offer insight into how supply chain management (SCM)
competitive priorities, structures, and processes evolve in nascent firms. For many nascent firms,
the goal is to successfully develop and introduce a new technology and/or product in order to
achieve market adoption for the purposes of firm survival and growth. It is proposed that SCM,
and more specifically the successful alignment of supply chain competitive priorities, structures,
and processes with conditional aspects of specific organizational life cycle stages, plays a crucial
role in achieving this goal. Furthermore, it is proposed that a specific recipe of supply chain
competitive priorities, structures, and processes exists for each life cycle stage which increase the
probability of a positive result. Consequently, the purpose of this research is to explore how
managers confront challenges associated with building and implementing supply chain capabilities
in nascent firms, and how supply chain competitive priorities, structure, and processes evolve as a
firm matures.
Using grounded theory, we interviewed 26 managers from 15 nascent firms across multiple
geographic locations. We employed a constant comparison process to develop theoretical
categories, dimensions, and propositions for future research. Counter to the predictions of
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 12
congruence theory, our findings suggest that supply chain competitive priorities, structure, and
processes are more aligned with firm strategy during periods of instability and less aligned during
periods of stability. Additionally, our findings suggest that, while a firm’s strategic priorities shift
toward efficiency and compliance in the latter stages of organizational development as predictive
by organizational life cycle theory, the supply chain competitive priorities maintain a focus on
customer service and quality throughout the maturation process creating a strategic rift. This
research contributes to both theory and practice by providing a detailed understanding of the
elemental supply chain management structural formula at each life cycle stage, and how this
“recipe” varies in each developmental stage in order to successfully support firm growth.
Managers will find this information useful as they attempt to scale supply chain operations in
resource-strapped nascent firms. Moreover, this research provides a foundation for continued
theoretical academic study of SCM in an often-overlooked context – nascent firms.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 13
Attorney Discipline in The Sixth Circuit: Complaints and
Likelihood of Formal Charges
Michael M. McKinney
Department of Management and Marketing
College of Business and Technology
305 Sam Wilson Hall
East Tennessee State University
Johnson City, Tennessee 37614
423-202-5225 (Contact Author)
Douglas P. Dotterweich
Department of Economics and Finance
College of Business and Technology
303 Sam Wilson Hall
East Tennessee State University
Johnson City, Tennessee 37614
423-439-5357
Key words:
Attorney discipline, complaints, charges
Attorneys are required to exercise sound legal and ethical practices in their professional activities.
Each state has published rules of professional conduct and requirements for fulfilling one’s ethical
obligations. These rules discourage or prohibit certain conduct undertaken by attorneys in handling
client matters. Failure to comply with standards can result in complaints to the state oversight or
disciplinary board to investigate and administer discipline if warranted.
The authors began studying the nature and disposition of complaints in Tennessee in 2013 and are
extending their work nationally. Employing data on disciplinary complaints obtained from annual
reports of state bar associations, a model was developed to identify differences in the disciplinary
processes among states. The model utilized annual reports on complaints filed, investigations
conducted, and discipline administered. After discovering many complaints are dismissed, the
authors were concerned that such actions may impact incentives for ethical behavior among
attorneys and force businesses to rely on ineffective legal counsel.
If a business hires an attorney and experiences a potential ethical breach during representation,
what is the probability the complaint will be processed by the state bar and does this likelihood
vary across states? In this paper, the authors examined the four states in the Sixth Circuit for the
United States Court of Appeals (Kentucky, Michigan, Ohio, and Tennessee).
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 14
In the first stage of the research, descriptive statistics were calculated to measure complaints per
population and number of attorneys in each state. Standardized Z scores were employed to allow
comparisons between states within a circuit. Then, t-tests were performed to identify significant
differences across regions. In this paper, annual reports from disciplinary boards were used to
examine the disposition of complaints in relation to the number of complaints filed for the four
states in the Sixth Circuit Court of Appeals. The study will include data from 2013-2017.
The purpose of this paper is to investigate whether differing likelihoods of complaints advancing
to formal charges could potentially impact business policy. For example, if the probability of
formal charges being filed is high, would this encourage attorneys to exercise higher standards of
care and ethical performance when executing client matters? Alternatively, if complaints are
routinely dismissed would individuals and businesses using attorneys be less likely to bother filing
complaints? Also, would a lower threshold of risk regarding sanctions foster decreased levels of
due care on the part of attorneys? The ultimate objective of this paper is to document differences
among states in complaints resulting in formal charges. If a standard is developed, efforts on the
part of states to reduce disparities in advancing complaints should produce greater confidence in
the quality of counsel received by individuals and business entities.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 15
A Journey to Level 5 Executive Leadership
Thomas M. Rogers
Department of Economics, Management and Project Management
College of Business
Western Carolina University
Forsyth 104
Cullowhee, NC 28723
828.227.3714
Key words:
Leadership, Roadmap, Empowerment
Becoming a Level 5 Executive leader is a journey. Combining research on above the line
leadership with Jim Collin’s work on leadership (2005), this research proposes a roadmap that
companies may use to grow their people to Level 5 Executive leadership.
Collins’ (2005) leadership hierarchy gives us the guide posts for our roadmap. To use this roadmap,
you must acknowledge where you want to go (i.e., what level of leadership you want to achieve)
and the reality of where you are. To reach the first guide post on this roadmap, you must take
responsibility for yourself and your performance. As a highly capable individual at Level 1,
however, the focus on yourself conveys an attitude that everything must be done “By Me” (Rogers
2015) which means that you are still below the line as a leader (Satterwhite 2020, Emerald 2010).
Becoming an effective, contributing team member is a transition step on this journey to above the
line leadership which corresponds with the next guide post on our roadmap, “Level 2 Contributing
Team Member” (Collins 2005 p. 5). As a contributing team member, you build relationships and
work effectively with others. The ability to work effectively with others is essential for your growth
into a leader who organizes “people and resources toward the effective and efficient pursuit of
predetermined objectives” (Collins 2005 p. 5).
Achieving Level 3 in Collin’s (2005) hierarchy places you firmly above the line as a leader and
completes your transition from thinking of yourself as an individual to a competent manager who
considers and helps others perform to the best of their ability (Dethmer 2015); you shift your focus
from “me” to through me (Rogers 2015). As a Level 3 Competent Manager, you ensure all of the
teams you direct know why they exist and have the resources they need to achieve their objective.
Incorporating the roles of Creator, Coach, and Challenger found in The Empowerment Dynamic
(Emerald 2010) into your skill set is how you reach the Level 4 Effective Leader guide post.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 16
Proficiency in these roles is how you “catalyze commitment to and vigorous pursuit of a clear and
compelling vision” (Collins 2005 p. 5) for an entire company.
At the last guide post on our roadmap, Level 5 Executive leaders “build enduring greatness through
the paradoxical combination of personal humility plus professional will” (Collins 2005 p. 5). As a
Level 5 leader, you let everyone know about the guide posts on this roadmap, make sure the
journey is open to everyone, and start the “business flywheel” (Olaisen and Revang 2018). A clear
vision of where the company is headed combined with ensuring everyone knows the roadmap to
Level 5 leadership exists and communicating that the journey is open to everyone energizes the
business flywheel to sustain the success of your company.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 17
The Effects of Renewable Energy Sources on The Macroeconomic
Efficiency of The High- and Low-Income Economies
Umit Saglam
Department of Management and Marketing
College of Business & Technology
East Tennessee State University
1276 Gilbreath Dr., Box 70300
Johnson City, TN, 37614
(423)-439-4576
Key words:
Data Envelopment Analysis (DEA), Energy Efficiency, Multi-Criteria Decision Making,
Renewable Energy Sources.
Global warming and climate change become the most critical environmental and political issues
for all high- and low-income economies. A total of 192 countries have signed the Kyoto Protocol
which delimits the production of greenhouses gas (GHG) emissions to fight global warming and
climate change. More recently, the 193 United Nations Framework Convention on Climate
Change (UNFCCC) members have signed the Paris Agreement; 184 of them have ratified it, which
aims to reduce the global average temperature to pre-industrial levels. Therefore, renewable energy
sources, which produce a negligible amount of GHG emissions, have gained enormous attention,
especially in the electricity sector over the past decade. In this paper, a two-stage Data Enveloped
Analysis (DEA) is developed to quantitatively evaluate the impact of renewables on
macroeconomic efficiencies of the high – and low-income economies by using pre-determined
inputs (labor, capital stock, and renewable energy consumption) and outputs (real GDP and carbon
dioxide emission) variables. The sensitivity analysis is conducted to test the robustness of the DEA
models. Tobit regression models are conducted by using the DEA results for the second stage
analysis to investigate the effects of renewable energy consumptions. We hope that the results of
this study shed some light on this relationship for both energy practitioners and policymakers.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 18
Using Barbells to Lift Your Risk-Adjusted Returns
William J. Trainor Jr.
Professor, East Tennessee State University
Department of Economics and Finance
Box 70686
Johnson City, TN 37614
Dan Cupkovic, CFP
Director of Investments
ARGI Investment Services, LLC
2201 High Wickham Place
Louisville, KY 40245
Indudeep Chhachhi
Chair and Professor, Western Kentucky University
Department of Finance
1906 College Heights Blvd.
Bowling Green, KY 42101-1061
Christopher L. Brown
Professor, Western Kentucky University
Department of Finance
1906 College Heights Blvd.
Bowling Green, KY 42101-1061
Key words:
Barbells, portfolio theory, low volatility
After two major “once in a century events” in the last 20 years, the importance of mitigating
downside risk is still relatively fresh in investor’s minds. Currently, with the longest running bull
market in history, investors have every right to be nervous about when and how severe the next
market correction will be. Appetite for risk reducing equity-like products is large given
demographic trends of an aging population that can’t bear the brunt of a full market downturn.
Low volatility equity products and option-based Leland & Rubinstein (1976) portfolio insurance
type ETFs have recently been introduced to the market garnering billions in assets.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 19
This study demonstrates how a barbell strategy invested primarily in fixed income assets coupled
with in-the-money long-term call options on various equity asset classes can achieve a significant
percentage of upside appreciation while considerably reducing downside risk. An examination of
exchange traded funds (ETFs) covering the S&P 500, NASDAQ 100, mid-cap, small-cap,
developed international, emerging, and real estate, show a barbell strategy composed of 88% bonds
and long 12% in call options returns 71% to 149% of the geometric annual return of the underlying
ETFs from 2003 to 2019. In any given year, an 88/12 bond/option barbell will attain approximately
86% of the fixed income return and 48% of the underlying ETF’s appreciation. The return sacrifice
during upward markets is compensated by reducing the standard deviation by more than half and
cutting maximum loss by 75%.
A barbell investment strategy should be attractive to the more risk averse investor, those
approaching or in retirement, and for any investor unable to ride out extreme market losses. The
relatively simple and easy-to-implement strategy proposed here is not a market timing strategy
and, thus, can be implemented as a permanent, core, portion of the portfolio.
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 20
Collaborative Advantage or Inertia: Comprehensive Literature
Review on Collaboration Topics
Qian Xiao, Ph.D.
Management, Marketing and International Business Department
College of Business and Technology
Eastern Kentucky University
521 Lancaster Avenue, BTC178
Richmond, KY 40475
Key words:
Collaboration, Collaborative advantage, Collaborative inertia, Collaboration capability
‘Strategic alliance’, ‘joint venture’, ‘public-private partnership’, ‘coordinated service delivery’,
‘community development’ are all terms now in common usage. Examples of collaboration have
been emerging in virtually every sector of society—business, government, labor, and communities.
A wide review of research articles and case studies shows that some critical issues of collaboration
need to be addressed for understanding collaborative alliances and particularly important for
additional theorizing. For example, what are the expected outcomes when organizations
collaborate? What constitutes successful collaboration (collaborative advantages versus
collaborative inertia)? Are specific elements associated with the success or failure of a
collaborative alliance?
The paper starts with a clear definition of collaboration to clarify the nature of collaboration. We
distinguish between collaboration and the most frequently interchangeably used terminologies of
co-operation and coordination. Then the collaboration theories are reviewed in relationship of its
two counter-posed concepts collaborative advantage and collaborative inertia on a continuum of
the collaboration process. Finally, three factors of collaboration capability, timing of collaboration
and relationship structure are discussed that, if manipulated well, contribute to collaborative
advantage.
While investigating collaborative relationships from a variety of theoretical perspectives, the paper
tries to provide an analytical framework to identify the key success factors that may predict
whether the proposed collaborative relationship will be successful and sustainable, and help
evaluate the existent collaborative relationships.
In the end of the paper, implications of this research are discussed briefly. On the one hand, the
framework provides a basis for measuring a broad range of potential predictive factors and a
perspective to identify these factors that have the great impact on the extent to which collaborative
members achieve collaborative advantage. The result of the study will facilitate the development
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 21
of more effective training and technical assistance programs for collaborative members. On the
other hand, another practical use of the framework is in the assessment of proximal outcomes for
collaborative relationship. Diagnostic tools based on the framework can help leaders and
coordinators of the collaboration determine if their collaborative efforts are on the right track.
Moreover, such tools can give them a way to regulate and coordinate the collaborative process,
and stimulate constructive thinking about what steps can be taken to make collaborative advantage
happen.
Figure 1. Key Success Factors for Collaborative Performance
⚫ Collaboration
capability
⚫ Timing of
collaboration
⚫ Relationship
structure
Collaborative
advantage
Collaborative
performance
Collaborative
inertia
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 22
Association of Social Network/Support and Depression With Mental
Health Service Use Among Us Adolescents
Xin Xie
Department of Economics and Finance
College of Business & Technology
East Tennessee State University
Johnson City, TN 37614
423.439.5365 (Contact Author)
Nianyang Wang
Department of Health Policy and Management
School of Public Health
University of Maryland
College Park, MD 20742
Jun Chu
Department of Health Policy and Management
School of Public Health
University of Maryland
College Park, MD 20742
Key words:
Social network and support; Depression; Mental health service use; Cluster analysis
Social network and support affect adolescent mental health; however, few studies have focused on
the associations of social network and support with mental health service use in United States (US)
adolescents. This was a cross-sectional study with 1979 adolescents who received mental health
service out of 13,600 total adolescent respondents (aged 12 to 17) from the 2014 National Survey
on Drug Use and Health (NSDUH). While most of the social network and support factors are
correlated, we divided a set of numeric variables into disjoint clusters. Weighted univariate and
multiple logistic regression analyses were used to estimate the associations of potential factors
with mental health service use. The results showed that the overall prevalence of mental health
service use was 13.9% (10.9% in males and 17.1% in females). 16 variables related to social
network and support and depression were grouped into 5 clusters. From each cluster, one variable
was selected, which has a strong correlation with variables within its own cluster but has a weak
correlation with variables in other clusters. Bivariate logistic regression analyses showed that those
who experienced major depressive episode in the past year (p<0.0001) and who participated in
Research Abstracts: Appalachian Research in Business Symposium, Eastern Kentucky University, March 26–March 27, 2020 23
programs to help substance abuse (p<0.0001) were more likely to go for mental health service;
whereas those who believe religious beliefs influence life decisions were less likely to use mental
health services (p<0.0001). Multiple logistic regression models further support the results based
on bivariate analysis. In conclusion, mental health service use is positively associated with
participating in substance abuse programs controlling demographic characteristics and health
needs.