arb website

Al Rajhi Bank Website

Agenda

• Al Rajhi Bank Current Online presence. • General• Interactivity• Content

• Other websites…

• Recommended Approach

Introduction

The current Al Rajhi Bank website is very rich in information and present a rich repository of services, benefits and value to its client base.

The objective is to audit the website content/ artwork and information architecture that we believe are buried deep within the website and are hardly accessible.

Our recommendation should highlight the lack of solid interactive features that prevent the visitor from reaching his query answered

The next few slides skim through a couple of pages of the existing Al Rajhi Bank website and highlight some potential issues and the opportunities

Al Rajhi Current Online Presence

1. Organization and sectioning is very clean and clear.

2. Information is well presented.

3. The General Look and feel can use some enhancements :

1. The color combination (the use of it) is a little Dull ex: The grey side bar with the blue Doesn’t create an interesting contrast

2. The tabs and buttons can definitely use enhancement and revisiting.

Al Rajhi Current Online Presence General Communication Comments

1. Add an 800 Number strip at the top of ARB home page “Talk to your banker 24/7 Customer service 800-124-2222”

2. Main menu needs to be expandable (Drop Down) to allow quicker reach for specific sections within the home and landing pages.

3. Duplication of links.

4. Footer menu should be more comprehensive including standard “privacy” and “term of use” links as well as the copyright statement. In addition to link to relevant sections such as site map, contact, FAQ…etc…

Talk to your banker 24/7Customer service 800-124-2222

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1. Need for better highlight. Currently they do not show as clickable buttons

2. News should be dated to state that the website is being updated frequently.

3. Text should be optimized for web. (Especially archives).

I.e.: “Al Rajhi Bank Achieves SR 3.5 Billion in Profits, During the First Half of 2009, a 5% Increase Over 2008” instead of “Al Rajhi Bank Achieves SR 3.5 Billion in Profits, During the First Half of This Year, a 5% Increase Over Last Year”

1. Very interesting and catchy messages, yet not properly highlighted

( you may refer to the above paragraph)


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1. Flash banner should be more focused. Currently too many messages with no clear separation

2. Animation loop is too long, most users will not catch all provided messages.

3. Flash banner should be clickable depending to message being displayed (i.e.: each message should link to its related subpage)


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Recommendation for this page is highlighted at the end of the presentation


The website present some issues in navigation. For example:

Assume the user is in the About us page. In order to move from his current position to the “Export Letter of Credit”, the user has to follow the below steps:•Click Business (on the left bar and wait for page to load)•Click Trade Finance (on the left bar and wait for page to load)•Click Export LC (on the right bar and wait for page to load)

The above can be fixed by implementing:

1. Sliding menus2. Advanced main menu3. Inline text links ( Highlighted in

Red)

Recommendation of first and second bullet points is available at the end of the presentation

Viral Marketing

Enable send to a friend featureWhenever ARB has something of interest to the client to announce, say, working hours during Ramadan, selected branches that are working during the Eid holiday, special offers and/or promotions, a send-to-a-friend feature will be a similar tool to word-of-mouth.

This will also give ARB some new insights on what triggers the interest of their online clients.

Enable printer friendly feature

Special pages need to have a printer friendly mode that allows users to print out the content of the pages. Print out need to have the Al Rajhi Bank logo as well as the link to the website. This will provide support in driving more traffic to the website.

Enable increase/decrease font size

Different people use different types of computer screens and resolutions, adding the increase/decrease font size to pages with textual content will help users adjust pages for the best reading practices.

Al Rajhi Current Online Presence ( Initiatives)

RECAP:

From a communication and interface perspective, it is necessary to re-work the navigational structure of the website from all perspective:

-Main menu navigation

-Flash banner / Image banner navigation

-Inter-pages navigation (& cross linkage)

-Inline navigation

-Footer navigation


The next couple of slides highlight some issues and opportunities related to the interactive part of the website

Audit on Layouting, Navigation and Product

Features listing

Credit cards page

1. Should offer a user friendly and interactive card comparator tool (to be able to short list cards that best suits his requirements ”i.e.: annual fees, incentives, tie ups)

2. Could use a “card recommendation” tool. (i.e.: based on user’s answers to specific questions, a credit card is automatically recommended). (i.e.: list some questions and recommend at the end the name of the card)

3. Should have a box showing contact information for more inquiries.


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Al Rajhi Current Online Presence Interactivity Comments

Other suggestions like online application submission can be subject for discussion based on ARB operation recommendation/ feasibility

Contact us page

1. Should offer a form for direct contact. User should be able to select the type of inquiry and directly submit the form

2. Detailed contact information should be put in place (I.e.: Contact sales, administration, HR…etc…)

3. Link to an advanced branch locator + ATM locator – supported by interactive maps

4. Stronger highlight of toll free numbers


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Car Installment Program Page

1. Benefits should be highlighted clearly in larger font and color to push users to read

2. Application form should be made available as a web form for easier fill up (with friendly error messages + tips & tricks)


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Nearest Branch

1. Current form looks outdated

2. Results lookup is not user friendly, and looks too “techy” (i.e.: label name: “Is Active”…etc…)

3. Ideally the form should provide the user with direct contact information and printable data


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Interactivity is lagging on the current Al Rajhi Bank website. The user start off his visit with an interest towards the products and services offered, yet, he is unable to close up the loop and take a decision. The user suddenly feels that there is no more help provided for him or guidance for the next step to be taken

It is required to meticulously funnel users through a course of action across the website , with an objective to close the visit with:

•A form submission

•A request for contact

•A subscription

•A PDF file (or similar document) download

•Other actions such as “print outs”, “referrals”…etc…

Recap

Audit for Content and Technicalities

Media Center Introduction page

1. Page is practically useless. It pushes users to make one additional click to reach the required information without bringing in any value


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Al Rajhi Current Online Presence Content Comments

Parallel PagesChanging languages forces the client to go back to the home page

We recommend only changing the language of the current page.

By default, the website should remember the last language selection by the user and opens directly the corresponding homepage. (i.e.: if the user selected Arabic at his first visit, next time he visits the website, it should default to Arabic)



1. The site map is essential for quick and fast access to deep content within the website. It should have a prevailing link on the website footer.

2. The site map should be complemented by an XML site map to be submitted to search engine for more efficient crawling and page ranking


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BRANDING TEXT

1. "Personal" section of the site: * Language could use improvement. - weak in places (providing example- sub-sections: Financing - Services) - inconsistency in the tonality of some parts (you - your - our) . First person. Friendly but could use some clarification (not consistent in some parts). * Overall, the "Personal" section is ok. It needs to be made more consistent, grammar needs to be corrected and language can be improved.

2. "Corporate" section of the site: * Grammar – again * Language definitely should be improved for a "Corporate" website. * Some of the product/service names are unclear - especially to a non-Arabic speaking person. (example: Corporate - Finance Products - "Bai Al Ajel") 3. Recommendations: * ALL grammar will be revised. * Some Language corrections. * Tonality: for "Personal" section - first person is correct and fine ... Check for its consistency throughout. * Tonality: for "Corporate" section - UP TO CLIENT. To clarify: first person is fine and acceptable for "Corporate" but needs to be more professional, OR switch to third person which would make the text more formal and more corporate, but would be less friendly.


Sample of writing a web page content ( Car Finance)

Welcome to Car Finance( Make Over)When you select Al Rajhi Car Finance solutions you choose the Kingdom's leading car financing program. In fact every month thousands of cars are financed by Al Rajhi Bank.

With a range of financing plans and payment options designed to suit a variety of individual needs, our car financing program makes owning your dream car easy.

There are different options available to you, either through the car loan or leasing program. To make life easier, we also have 11 Al Rajhi showrooms around the Kingdom from where you may select from a wide range of cars and drive away.

(First person) - Recommendation When you select one of Al Rajhi Car Financing solutions, rest assured that you have selected the Kingdom’s leading car financing program; a program that helps thousands of people finance cars every month. Our range of financing plans and payment options are designed to suit a wide variety of individual needs, making it easier for you to now own your dream car. To make your life simpler and purchasing a car easier, we offer options such as car loans or leasing programs in addition to having 11 showrooms spread across the Kingdom that house a wide range of cars for you to choose from and drive away in.


Keyword Density

There is a need to optimize content for web and select proper wording and keywords to enhance search engine positioning. Replicating specific keywords and make them acquire a good percentage of the page will better position the website from a search engine perspective (Bank of America is using a good number of keyword)


Word Occurrences % of pageal 6 2.9

rajhi 6 2.9

bank 5 2.4

banking 3 1.5

explore 3 1.5

home 3 1.5

increase 3 1.5

online 3 1.5

Sr 3 1.5

Year 3 1.5

5% 2 1

Word Occurrences % of page

corner 11 7.6

bank 9 6.3

blue 9 6.3

riyad 9 6.3

banking 8 5.6

green 8 5.6

border 6 4.2

apply 3 2.1

info 3 2.1

Word Occurrences % of page

america 15 2

banking 14 1.9

online 14 1.9

bank 13 1.8

section 12 1.6

services 9 1.2

top 9 1.2

/ 8 1.1

are 8 1.1

Bank of America Al Rajhi Bank Riyad Bank

Meta Data and URL Management

Metadata (Page titles, description, keywords, etc…) needs to be adjusted on a page to page basis, for example, in the about us page, the title of the browser should show: “About Al Rajhi Bank” instead of “Home”

For quicker access, bookmarking and easier identification in the history drop down of the user’s browsers, URLs to access pages need to be re-writen, for example: http://www.alrajhibank.com.sa/about-the-bank instead of http://www.alrajhibank.com.sa/AboutUs/Pages/default.aspx


The current content of Al Rajhi Bank is rich but needs better highlighting and editing in order to be consistent across the website. The new text should be re-visited to:

•Enhance reading potential

•Ease up navigation across the website

•Highlight key terms in pages

•Optimize content for search engines

Recap

Competition

1. Homepage acting as a portal to the whole website

2. Neat and clear layout resulting in ease of access to information

Al Ahli Bank Homepage

1. Clear sectioning

2. Promotional messages (Clear and concise)

3. Homepage acts as a portal to the website

Citibank Homepage

1. Good example of expandable drop down menu

NSCSA Homepage

1. Neat and comfortable page

2. No content on the homepage, only links to services provided (Acting as a portal)

ANB Website

1. Good example of inline help messages for user guidance

(upon rolling over a menu item, more description is shown)

ICICI Bank

1. Too much activity in the center of the page

2. Homepage gives access to all sections of the website, but is too cluttered

Riyad Bank Website

1. Too much to say on the homepage. No clear messages or focus

2. Poor navigational structure is creating imbalance on the homepage

Saudi Investment Bank Website

Recommended approach

Suggested homepage

Homepage color variation

Homepage Interactivity

1. Header with extended menu allows quick access to all sections

2. Flash banner to be used for promotional messages. Tabs within to allow quick access to Personal/Business sections

3. Online services still strongly highlighted

4. Gadgets are supported by icons and insinuate more modern practices

5. News to be expanded / collapsed as per user’s request

6. 3 promotional banner advertising for services offered

Homepage Interactivity Al Rajhi Bank homepage

1. Online services, upon roll over display text + image

(Compare with previous slide)

Homepage Interactivity Al Rajhi Bank homepage

1. In the default 1024x768 resolution, all of the sections are clearly highlighted. No need to scroll to capture all the messages.

Homepage Interactivity Al Rajhi Bank homepage viewed from a 1024x768 resolution (default)

1. Main menu expands upon roll over to allow quicker and more efficient access to all pages of the website

2. 2nd and 3rd level can also be enabled when appropriate to allow access to Deep Content

Homepage Interactivity Extended menu

1. Tabs within flash banner expand/collapse upon rollover or clicking giving quick access to specific sections.

PS: This does not affect the background animation of the flash nor the process of updating it.

Homepage Interactivity Flash navigation

1. Optionally the news box can expand upon clicking the more button, displaying recent articles, then redirecting the user to the full article page.

Homepage Interactivity News and announcements

Subpages

About Al Rajhi Bank

1. Page header always gives out access to relevant sections of the website

Subpages About us

1. Content has special HTML tagged applied. Hyperlinks, bold, italic whenever applicable.

2. Features such as Save, email, print, send to a friend are made available

3. User has the ability to increase / decrease font size

Subpages About us

1. Right column is used to support the main body of the page, given access to related pages, application forms, FAQs, interactive tools…etc…

2. Each page needs to be carefully reviewed and apply the proper supporting elements

3. The right column also helps out in keeping up the page balance

Subpages About us

Credit Cards

1. For specific keywords across the whole website special bubbles will be associated with the content to give out more information about the given topic (and links will be applied when appropriate).

2. This will enhance the user experience, as there is no need to click and jump to another page.

3. It also present benefits related to search engine optimization

Subpages About us

The right column

1. The right column will be used as supporting material for the main body of the page.

2. Possible example can be the tag cloud, The tag cloud is a visual interpretation of important keywords spread all around the website. Their main purpose is to briefly describe the overall content of the website in a graphical way. By default keywords displayed in the tag are sorted alphabetically, and keywords with higher importance have a bigger font.

Subpages The right column

1. The right column will be used as supporting material for the main body of the page.

2. Other examples can be:• Polls• Contact forms• Application forms• Credit card

recommendation tools• Card comparator tool• Currency Exchange• Links to PDF /

Brochures• News – Announcements• Reports• Awards• Etc…

Subpages The right column

The new structure of the Al Rajhi Bank website aims at:

•Present Al Rajhi Bank as an online banking with Innovative display of information/communication

•Enhancing the Navigational Structure of the website to answer client’s queries on any landing page

•Introduce Interactive Features that can help out users make their decisions (or provide recommendations)

•Funnel users across specific sections and drive them to take action

•Focus on Content from a marketing perspective as well as from a search engine ranking perspective

•Develop the website with the Latest Technologies

Conclusion

Thank you…

arb website

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