RETAIL BUSINESS OPPORTUNITIES IN HPCL OUTLETS

HPCL- ABOUT US

• Government of India enterprise of Navratna Status

• Fortune 500, Forbes 2000 Company

• Annual Turnover of 215,950 Crores INR (2011-12)•Market share improvement for 9 consecutive years in Petrol

and for 8 years in Diesel sales.•Winners of … awards

THE PROPOSAL• HPCL has over 12000 outlets placed at strategic locations through out the

country.

• In most of the outlets , we have segregated spaces for Allied Retail Business by our Business Partners.

• Your Company, after entering into an agreement, could open its outlets and/or place its kiosks at any of these outlets through out the country.

• If ready space is not available, it may be made so, depending on the requirements of Your Company, and the availability of resources with HPCL.

• Just one agreement needs to be signed in order to gain access to all the spaces HPCL has to offer, all over India.

WHY HPCL?• Wide reach across the country

• More than 12000 outlets covering all major cities, towns and highways. Outlets are located in strategic points.

• A preferred fuel brand.

• Huge Captive Customer Base.

• High footfalls

• Offering one stop shop to customers for their other-than-fuelling-needs.

FOR COMPARISON…

• India has a lot of untapped potential in the Non Fuel revenue segment.

• Statistical comparison of Non Fuel Revenue to Oil Marketing Companies• US Revenue: 38.6%• France: Revenue: 28%• India: Revenue: 6%

• Retailing at petrol pumps is a successful trend overseas, whereas in India, the trend is quickly picking up.

VARIOUS NON-FUEL ACTIVITIES AT HPCL OUTLETS

• ATMs

• Eateries/ Restaurants

• Convenience Stores

• Specialty Stores

• Book Stores

• Gift Shops

• Florists

• Tyres, Batteries, Accessories

• Insurance

• Vehicle Care Centers

OFFERING• We offer our captive customer base and our retail

network• Provide space for your store at our retail outlets• Provide space for your product promotion at our Retail

Outlets• Provide space for visibility of your brand at our outlets

Win-Win situation for your Company, HPCL and customers!

ROLE OF HPCL• Share network data and help map the HPCL retail outlets

to the locations required by you.• Carving out the required space.• Provide power and water connections• Provide limited parking for the duration of the transaction• Allow un-obstructed view of placed hoardings of your

brand

WHAT’S IN IT FOR YOUR COMPANY

• Refueling stations at strategic locations across India would help in your expansion

• Excellent reach and connectivity offered, as our retail outlets are at strategic locations, through out the country covering all major cities and highways

• Petrol Pumps witness high number of footfalls, excellent to increase your brand awareness.

WHY OPEN UP AT A PETROL PUMP AND NOT A CONVENTIONAL STORE?

• Petrol Pumps witness an incomparably high number of footfalls. It would boost your brand awareness immensely!

• Streamlining operations: Petrol pumps are adjacent to major and wide roads, unlike the conventional stores which are tucked away in the interior, sometimes inaccessible even by a two wheeler.

• Outreach: You would be closer to your customers, and the customers would be close to you. Coupled with the increased brand awareness, your sales should witness a spike.

• Security: Petrol Pumps are manned 24x7. Water and electricity connections are also stable and consistent.

• Petrol Pumps are landmarks themselves! People would name your store to help others navigate. This is the closest to word-of-mouth a store can get you!

HPCL’S VARIOUS BUSINESS ASSOCIATES

FOR RETAIL BUSINESS OPPORTUNITIES IN NORTH ( DELHI, HARYANA, PUNJAB, CHANDIGARH ,HIMACHAL, J&K )PLEASE CONTACT :

• P. P. Ganguly

Chief Manager- Allied Retail Business (ARB), Branding and Training

Hindustan Petroleum Corporation Limited ( North Zone )

8th Floor, SCOPE Minar, North Tower

Laxminagar District Centre, Delhi – 110092

(email: ppganguly@hpcl.co.in , Mob : 9899570650 ,

Landline : 011-22013982, 011-22408107)

THANK YOU