Brand Guide

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Logo Colour Variation

Full Colour (Flat PMS)Full Colour (Gradient)

Grey Black White

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Best used on digital and CMYK printing.

Used when colours are not allowed.

Used when printing black only.

Used when background is dark and/or colourful.

Used when printing Pantone colours (not CMYK).

C: 0M: 21Y: 96K: 0

RGB:255 201 10

HEX:#FFC90A

C: 2M: 9Y: 98K: 0

RGB:250 232 5

HEX:#FAE805

C: 69M: 20Y: 0K: 0

RGB:79 204 255

HEX:#4FCCFF

C: 98M: 73Y: 12K: 1

RGB:5 68 222

HEX:#0544DE

PANTONE425 C

C: 48M: 29Y: 26K: 76

RGB:84 88 90

HEX:#54585A

C: 31M: 24Y: 25K: 0

PANTONEYELLOW 012 C

C: 0M: 2Y: 98K: 0

RGB:255 215 0

HEX:#FFD700

PANTONE2727 C

C: 70M: 47Y: 0K: 0

RGB:48 127 226

HEX:#307FE2

Flat Colours Gradient Colours

Grayscale Colours

Logo Colours

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Gradient colours are usually used on complementary design elements or backgrounds when full colour is allowed.

Only used when colours are not allowed.

Flat colours are usually used on complementary design elements when gradient colours don’t work

and/or are not allowed.

Main gray colour used on

wordmark.

RGB:179 180 179

HEX:#B3B4B3

C: 51M: 42Y: 42K: 6

RGB:131 132 132

HEX:#838484

Use white logo version on dark and colourful backgrounds.

Use full colour logo version on light/white backgrounds.

Logo Application Backgrounds

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Logo Application Guidelines

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X = 1/7 of logo height or height of small wave.

This is the white space needed around logo.

When using the logo with tagline, allow X space all around the logo including the tagline.

Do not place any text or design elements closer than the X height.

X

X

X

X

X = 1/7

X X

X

XX = 1/7

Logo Application Without Tagline

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Logo Application With Tagline

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NODo not apply gradient

to the wordmark.

NODo not distort or wrap the logo in any way.

NODo not outline or create

a keyline around the logo.

NODo not change the logo colour or tone outside the colours specified in

this guide.

NODo not change the typeface

or otherwise recreate the wordmark. Use only the

specified fonts in this guide.

NODo not manipulate or draw

your own icons.

Logo Misuse

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Avenir Next Condensed Regular

Century Gothic Regular

Fonts

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Century Gothic Regular

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0

Century Gothic Italic

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0

Century Gothic Bold

Avenir Next Condensed Regular

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0

Avenir Next Condensed Italic

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0

Avenir Next Condensed Bold

Fonts Example

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.eps

.jpg

.png

You have been provided with three di�erent file extensions.

This is your vector file, good for printing

This file is good for printing - the colours are in CMYK (printing colours)

This file is good for web - the colours are in RGB (screen colours) and the background is transparent

Logo Files

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