aqua-therm moscow 2014 visitor statistical report (eng)

STATISTICAL ANALYSIS OF EXHIBITION VISITORS

18th International Exhibition

Aqua-Therm Moscow

February 4–7, 2014

Moscow • Crocus Expo

Moscow, 2014

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Statistical analysis of exhibition visitors at Aqua-Therm Moscow 2014

2

CONTENTS

Contents ................................................................................................................................................ 2

Research methodology ........................................................................................................................... 3

Exhibition attendance ............................................................................................................................. 4

Total number of exhibition visitors ................................................................................................................ 4

Exhibition attendance by day......................................................................................................................... 5

Attendance at business programme events .................................................................................................. 6

Graphic of registration and mail-outs ............................................................ Error! Bookmark not defined.

Geographical analysis of visitors ............................................................................................................. 7

Breakdown of visitors by country .................................................................................................................. 7

Breakdown of visitors by Russian regions ...................................................................................................... 8

Visitors' answers to general questions .................................................................................................. 10

Breakdown of visitors by gender ................................................................................................................. 10

Private and professional interest ................................................................................................................. 11

Answers to questions about job position, and company type and area of business ................................. 12

Breakdown of visitors by job position ......................................................................................................... 12

Type of company .......................................................................................................................................... 13

Area of business ........................................................................................................................................... 14



3

RESEARCH METHODOLOGY

Exhibition period

4.02.2014 to 07.02.2014

Qualitative make-up of visitors

A Visitor (unique visitor) means a person visiting the exhibition during its official open days and hours, for the goal of learning about the exhibitors and/or participating in the exhibition programme. A visitor is only counted once for the entire exhibition time period, regardless of how many times he attends. Visitors to events associated with the exhibition, such as conferences, seminars, congresses, and festivals held as part of this exhibition at on the same topic, are considered specialist visitors and are included in the total number of visitors if they did attend the exhibition itself. In calculating the number of unique visitors, we did not include:

Exhibition organiser employees (including temporary staff)

Service staff at the exhibition venue

Exhibition participant personnel

Service provider staff

Media representatives with official accreditation The quality of the make-up of exhibition visitors is evaluated by analysing the results of answers to questions on the registration form. The statistical analysis presents the following information about visitors:

The share of professional visitors out of the total number of visitors (determined based on an analysis of the data on answers to questions on the registration form regarding goals of exhibition attendance)

The share of foreign visitors (visitors who indicated their country as one outside of that in which the exhibition is being held), including breakdown of visitors by country

The share of national visitors (visitors who indicated their country as the one in which the exhibition is being held), including breakdown of visitors by Russian regions

Breakdown of visitors by gender

Breakdown of professional visitors by job position and by the type of company and area of business

Types of questions on the registration form

Questions with a single possible answer – a question to which the respondent can select only one answer out of those offered. In the data, the total number of answers is 100%. Questions with multiple possible answers – a question to which the respondent can select one or more than one answer out of those offered. In the data, the total number of answers exceeds 100%.

Degree of accuracy of the results

For the analysis of visitor answers, only correctly completed forms were used. Due to a lack of a ready database of hardcopy registration forms, the data from online registration was used. In order to extrapolate from the sample to general values (for all exhibition visitors), we calculated the degree of accuracy – how reliably we can trust that any errors in selection (differences in the values between the selected sample and the general values) do not exceed a given value. The minimum recommended degree of accuracy of statistical results for market research is 95%.



4

EXHIBITION ATTENDANCE

Total number of exhibition visitors

27,666 people visited Aqua-Therm Moscow 2014 which is 3% more than in 2013.

Fig. 1. Number of visitors to Aqua-Therm Moscow, 2012-2014

17 357 21 467 22 556

6 253

5 383 5 110

0

5 000

10 000

15 000

20 000

25 000

30 000

2012 2013 2014

Online registration Advertising and Complimentary tickets

+14% 23,610

26,850 +3% 27,666



5

Exhibition attendance by day

Based on the results for three years, peak attendance for Aqua-Therm Moscow was on day two. In 2014 visitors on day two made up 38% of all visits (in 2013 it was 41%). In comparison with 2013 the exhibition is also seeing increased visitor numbers on day one (by 20%) and on the third day of the exhibition (by 2%).

Table. 1. Comparative analysis of Aqua-Therm Moscow visitors by day, 2012-2014

Days 2012 2013 2014

Change 2014/ 2013 Number of

visitors Share, %

Number of visitors

Share, % Number of

visitors Share, %

Day 1 5,886 25% 5,962 22% 7,182 26% +20%

Day 2 9,642 41% 10,929 41% 10,384 38% -5%

Day 3 6,249 26% 7,594 28% 7,770 28% +2%

Day 4 1,833 8% 2,365 9% 2,330 8% -1%

Total 23,610 100% 26,850 100% 27,666 100% +3%

Fig. 2. Comparative analysis of Aqua-Therm Moscow visitors by day, 2012-2014

5 886 5 962

7 182

9 642

10 929 10 384

6 249

7 594 7 770

1 833 2 365 2 330

0

2 000

4 000

6 000

8 000

10 000

12 000

2012 2013 2014

Day 1

Day 2

Day 3

Day 4



6

Attendance at business programme events

As part of Aqua-Therm Moscow 2014 there was a programme of business events, visitors to which were counted using special scanners set up in the entrance to the hall. The total number of unique visitors to the business programme was 355 people (1.3% of exhibition visitors). Each of these could attend several events. The number of unique visitors who attended more than one event was 56 people. The table below presents the number of visitors for each event and the share of the total number of unique visitors to the business programme.

Table. 2. Attendance at business programme events as part of Aqua-Therm Moscow 2014*

* The data in this table are based on scanner figures (scanners set up at the entrance to the conference hall scanned the badges of everyone who entered) and the number of business cards.

Day Conference Hall Number of

visitors

Share of the total number of unique

visitors to the business programme

05.02 World of water 2 101 28%

Energy-saving and energy-efficient technologies in heating and water supply

1 179 50%

06.02 Climavent 2 52 15%

Energy XXI 1 91 26%



7

GEOGRAPHICAL ANALYSIS OF VISITORS

Breakdown of visitors by country

For this analysis we only used correctly completed Aqua-Therm Moscow 2014 registration forms, of which there were a total of 22,469 (online registration forms only). Data are characterized by a high degree of accuracy (calculated degree of accuracy of the statistical results is 99.7% at the recommended minimum accuracy is 95%).

In 2014 representatives of Russian companies accounted for 95% of all visitors of Aqua-Therm Moscow, while the share of foreign visitors, as in the previous year, was 5%. The number of foreign countries represented among Aqua-Therm Moscow 2014 visitors was 46 (44 in 2013).

Table. 3. The share of foreign visitors and the number of foreign countries represented

2012 2013 2014

Share of foreign visitors, in % 4% 5% 5%

Number of foreign countries represented 43 44 46

Table. 4. Breakdown of Aqua-Therm Moscow 2014 visitors by country

№ Country Share, % № Country Share, %

1 Russia 94.66% 25 Bulgaria 0.03% 2 Belarus 1.29% 26 Finland 0.03% 3 Ukraine 1.11% 27 Greece 0.03% 4 Italy 0.51% 28 Korea, Republic of 0.03% 5 Kazakhstan 0.42% 29 Sweden 0.03% 6 Turkey 0.23% 30 Switzerland 0.03% 7 Germany 0.20% 31 United Kingdom 0.03% 8 Poland 0.17% 32 Belgium 0.02% 9 China 0.16% 33 Romania 0.02% 10 Spain 0.11% 34 Hungary 0.02% 11 France 0.09% 35 Cyprus 0.01% 12 Czech Republic 0.09% 36 Denmark 0.01% 13 Uzbekistan 0.08% 37 Turkmenistan 0.01% 14 Moldova 0.08% 38 Brazil 0.01% 15 Armenia 0.08% 39 Kyrgyzstan 0.01% 16 Latvia 0.07% 40 Norway 0.01% 17 Lithuania 0.05% 41 Serbia 0.01% 18 Austria 0.04% 42 Singapore 0.01% 19 Azerbaijan 0.04% 43 Tajikistan 0.01% 20 Estonia 0.04% 44 USA 0.01% 21 Israel 0.04% 45 Slovenia 0.004% 22 Mongolia 0.03% 46 South Africa 0.004% 23 Netherlands 0.03% 47 UAE 0.004% 24 Slovakia 0.03%



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Breakdown of visitors by Russian regions


Table. 5. Breakdown of Aqua-Therm Moscow 2014 visitors by Russian regions

№ Region Share, % № Region Share, %

1 Moscow Region 67.17% 40 Orenburg Region 0.24% 2 S. Petersburg Region 2.61% 41 Astrakhan Region 0.21% 3 Tula Region 2.01% 42 Krasnoyarsk Region 0.19% 4 Nizhny Novgorod Region 1.98% 43 Omsk Region 0.18% 5 Vladimir Region 1.66% 44 Altai Region 0.17% 6 Kaluga Region 1.65% 45 Tomsk Region 0.17% 7 Republic of Tatarstan 1.26% 46 Arkhangelsk Region 0.16% 8 Yaroslavl Region 1.10% 47 Khabarovsk Region 0.15% 9 Ryazan Region 0.99% 48 Irkutsk Region 0.15% 10 Tver Region 0.96% 49 Kaliningrad Region 0.15% 11 Voronezh Region 0.87% 50 Republic of Mari El 0.15% 12 Krasnodar Region 0.86% 51 Kemerovo Region 0.14% 13 Rostov Region 0.83% 52 Primorsky Region 0.14% 14 Samara Region 0.83% 53 Pskov Region 0.14% 15 Sverdlovsk Region 0.76% 54 Khanty-Mansiysk Aut.Region 0.14% 16 Smolensk Region 0.73% 55 Republic of Mordovia 0.13% 17 Saratov Region 0.73% 56 Republic of Komi 0.11% 18 Chelyabinsk Region 0.62% 57 Chechen Republic 0.11% 19 Belgorod Region 0.57% 58 Novgorod Region 0.10% 20 Vologda Region 0.55% 59 Republic of Sakha 0.10% 21 Penza Region 0.51% 60 Kurgan Region 0.08% 22 Chuvash Republic 0.48% 61 Republic of Buryatia 0.08% 23 Orlov Region 0.47% 62 Republic of Karelia 0.08% 24 Lipetsk Region 0.47% 63 Republic of North. Ossetia 0.07% 25 Ivanovo Region 0.45% 64 Rep. of Karachaevo-Cherk. 0.05% 26 Novosibirsk Region 0.43% 65 Zabaykalsky Region 0.04% 27 Volgograd Region 0.41% 66 Amur Region 0.04% 28 Republic of Bashkortostan 0.41% 67 Kabardino-Balkaria Rep. 0.03% 29 Republic of Udmurtia 0.40% 68 Kamchatka Region 0.03% 30 Stavropol Region 0.39% 69 Magadan Region 0.03% 31 Bryansk Region 0.38% 70 Republic of Kalmykia 0.03% 32 Tambov Region 0.38% 71 Sakhalin Region 0.03% 33 Ulyanovsk Region 0.38% 72 Murmansk Region 0.02% 34 Kirov Region 0.36% 73 Republic of Ingushetia 0.02% 35 Kostroma Region 0.35% 74 Republic of Altai 0.01% 36 Kursk Region 0.35% 75 Republic of Tyva 0.01% 37 Perm Region 0.34% 76 Republic of Khakassia 0.01% 38 Tyumen Region 0.30% 77 Republic of Adygeya 0.005% 39 Republic of Dagestan 0.29% 78 Yamalo-Nenets Aut.Region 0.005%



9

The share of Russian visitors from Moscow, as in the previous year, was 67%, and 33% came from other regions. The total number of regions represented among Aqua-Therm Moscow 2014 visitors was 78, the same as in the previous year.

Table. 6. Share of visitors from Russian regions and the total number of regions represented

2012 2013 2014

Share of regional visitors (excluding Moscow) 35% 33% 33%

Total number of regions 79 78 78

The regions with the most representation (excluding Moscow and the Moscow region):

St. Petersburg Region – 3%, the same as last year

Tula region – 2%, the same as last year

Nizhny Novgorod Region – 2%, the same as last year

Vladimir Region – 2%, the same as last year



10

VISITORS' ANSWERS TO GENERAL QUESTIONS

Breakdown of visitors by gender


Men made up 82% of Aqua-Therm Moscow 2014 visitors, with 18% of visitors being women.

Table. 7. Breakdown of Aqua-Therm Moscow visitors by gender

Gender 2012 2013 2014

Male 81% 81% 82%

Female 19% 19% 18%

Fig. 3. Breakdown of Aqua-Therm Moscow 2014 visitors by gender

82% 18% Male Female



11

Private and professional interest


The share of visitors attended Aqua-Therm Moscow 2014 out of professional interest was 86%.

Table. 8. Breakdown of Aqua-Therm Moscow visitors by type of interest

Type of interest 2013 2014

Professional 86% 86%

Private 14% 14%

Fig. 4. Breakdown of Aqua-Therm Moscow 2014 visitors by type of interest

86% 14% Professional Private



12

ANSWERS TO QUESTIONS ABOUT JOB POSITION, COMPANY TYPE AND AREA OF BUSINESS

Breakdown of visitors by job position


This question was offered to those who attended the exhibition out of professional interest. Owners and general directors made up 26% of visitors to Aqua-Therm Moscow 2014 (27% in 2013).

Table. 9. Breakdown of Aqua-Therm Moscow visitors by job position

Position 2013 2014

Owner / General director 27% 26%

Deputy general director / Commercial director / Finance director 14% 14%

Head of department / division 23% 24%

Manager / Specialist 36% 36%

Fig. 5. Breakdown of Aqua-Therm Moscow 2014 visitors by job position

26%

14%

24%

36%

Owner / General director

Deputy general director / Commercial director/ Finance director

Head of department / division

Manager / Specialist



13

Type of company


This question was offered to those who attended the exhibition out of professional interest. The majority of Aqua-Therm Moscow 2014 visitors represented wholesalers (36%), construction companies (35%), retailers (30%) and service companies (27%). Compared to the previous year, the share of manufacturers was down (from 38% to 21%) and the share of wholesalers was up (from 21% to 36%).

Table. 10. Type of company*

Type of company 2013 2014 Wholesaler 21% 36% Construction 34% 35% Retailer 32% 30% Services 27% 27% Manufacturer 38% 21% Repair / Servicing 20% 20% Other 3% 3% Consulting 2% 2% Assessment / Certification 2% 2% Education / Science 2% 2% Administrative authority / Management company 2% 1% Publishing / Media / Advertising / Marketing 1% 1%

*Respondents were allowed to tick more than one answer.



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Fig. 6. Type of company*


Area of business


This question was offered to those who attended the exhibition out of professional interest. The majority of Aqua-Therm Moscow 2014 visitors represented companies in the following areas of business:

Heating systems / Water supply (71%)

Pumps / Bathroom equipment / Pipes / Fittings / Valves (50%)

Plumbing / Installation equipment and design (41%)

Air conditioning and ventilation (24%)

Table. 11. Area of business*

Area of business 2013 2014

Heating / Water supply 70% 71%

Pumps / Bathroom equipment / Pipes / Fittings / Valves 50% 50%

Plumbing / Installation equipment and design 39% 41%

Air conditioning and ventilation 24% 24%

Testing and measuring instruments and systems 15% 15%

Pools and saunas 14% 13%

Energy / Alternative energy 11% 11%

Public Utilities 9% 9%

36%

35%

30%

27%

21%

20%

3%

2%

2%

2%

1%

1%

Wholesaler

Construction

Retailer

Services

Manufacturer

Repair / Servicing

Other

Consulting

Assessment / Certification

Education / Science

Administrative authority / Management company

Publishing / Media / Advertising / Marketing



15

Other 8% 7%

Refrigeration equipment 7% 6%

Architecture and building design 7% 6%

Transport / Logistics 4% 4%

Metallurgy 2% 2%

Food industry 2% 2%

Oil and gas production and processing 1% 1%




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Fig. 7. Area of business*

*Respondents were allowed to tick more than one answer

71%

50%

41%

24%

15%

13%

11%

9%

7%

6%

6%

4%

2%

2%

1%

Heating / Water supply

Pumps / Bathroom equipment / Pipes / Fittings / Valves

Plumbing / Installation equipment and design

Air conditioning and ventilation

Testing and measuring instruments and systems

Pools and saunas

Energy / Alternative energy

Public Utilities

Other

Refrigeration equipment

Architecture and building design

Transport / Logistics

Metallurgy

Food industry

Oil and gas production and processing


aqua-therm moscow 2014 visitor statistical report (eng)

Documents

breakdown of visitors

exhibition attendance

visitors answers

exhibition programme

entire exhibition time

moscow crocus expo moscow

area of business

visitor unique visitor