aqua-fina
DESCRIPTION
Aqua-Fina Water packaging in relation to its market segmentationTRANSCRIPT
Analyzing Aqua-Fina Water packaging in relation to its market segmentation
LAYOUTMarket segmentationTypes of market segmentationPackagingTypes of packagingBlue colorSizeLabelingConclusion
Market SegmentationDividing a market into a smaller
groups of buyers.
Types of Market SegmentationDemographic segmentation
Geographic segmentation
Behavioral Segmentation
Psychographic segmentation
Types of Market SegmentationDemographic Segmentation
Demographic segmentationAge
Gender
Income
Life cycle
Types of Market SegmentationGeographic Segmentation
Geographic segmentatio
n
NationsStates
Regions
Types of Market SegmentationBehavioral Segmentation
Attitude
Beliefs
Norms
Types of Market SegmentationPsychographic Segmentation
Lifestyle
Social
Class
Personalit
y
Psychographic segmentation
Packaging“Packaging involves designing & producing
the container or wrapper for a product”.
Types of PackagingPrimary Package - The Bottle holding Aqua-Fina Water.
• Protect the Water from dust, water, germs, etc.
• Increase shelf life.
Types of PackagingSecondary Package - The Cardboard box containing the
Bottle of Aqua-Fina.
• Protect the product from shock, vibration, compression, temperature, etc.
Types of PackagingShipping Package - A corrugated box carrying 20-21 dozen
Bottles of Aqua-Fina.
• Easy for shipping and whole selling.
• Efficiency
Choosing the Brand
Consumer in mind.Purpose of product.Message of the product.Grab the attention.Culture preferences of color.
Traits of Blue colorPositive traits - Calm and cool, the nature.
Negative traits - Self-Indulgent, Lazy, Stubborn, Prejudiced,
Limited
Size710 mL1.5 Ltr12 Ltr19 Ltr - Depends on the usage of customer.
Labeling
Conclusion