adtech sf 2012 startup spotlight new video platforms dotstudioz
TRANSCRIPT
Presented by: Joe Pascual
www.dotstudioz.com
twitter.com/dotstudiozinc
THE PROSUMERWho is the Prosumer ?
Digital Producer
Influencer
“Professional Consumer”
No longer interested in 1 way advertising but in a true dialogue with brands
DotstudiozCreating a true dialogue
Dotstudioz creates products and offers services that tap directly into the prosumer’s core values
and influence potential
Dotstudio Pro is a white label CMS that: •Deploys•Manages•And Tracks
video across multiple platforms
Manage & Delpoy
Assign points to each video that can be earned by users if they influence:• How much of a video was watched•How much social interaction it receives
Viral Campaign Plugin
Points Earned 2,570
656500
My Viral Swagger
My Stats
Use Viral Swagger to…
CAMPAIGNCAMPAIGN
Submit your Brand Integrated Short Film and
Win A Scion
Post your video
Share across your social networks
You and your friends win Viral Swagger points and
prizes
The Top Filmmaker wins a new Scion IQ
and a national TV spot
CAMPAIGNCAMPAIGN
Here’s how…
Come to scionav.com and register to download video assets for your film like:
CAMPAIGNCAMPAIGN
•Opening title sequences
•Images
•Video transitions
•And audio tracks
Invite your friends to share your video as well other Scion Campaign Videos and track your influence to win
CAMPAIGNCAMPAIGN
Earn Viral Swagger Points based on how well you influenced the viral reach of each video
CAMPAIGNCAMPAIGN
Redeem your points for Scion Swag at your local dealership
TOYS ACCESORIES CLOTHING
CAMPAIGNCAMPAIGNScion chooses from the Top 10 most influential filmmakers
and awards the Winner with a new Scion IQ AND your short film gets released on National TV with your credit.
•Storytelling & Innovative Brand Integration•Best Use of Assets•Production Value•Viral Swagger
Based on:
CAMPAIGNCAMPAIGNDigital Producer
Influencer
Campaign effortlessly leverages the influence of each participant and their friends
More Value for Toyota Brand Managers
Create and measure campaign success out of one dashboard