april - june 2019 volume i, issue no.02 prerana · gcmmf(amul) kaushik singh aniket guleria a study...

APRIL - JUNE 2019 Volume I, Issue No.02

PreranaChief Patron: Dr. R.C. Srivastava Patron: Dr. R.C Rai Editor: Dr. A. Raj Shravanthi

e-NEWSLETTER~Aspire to Inspire

Welcome to the second issue of the quarterly e-newsletter ‘PRERNA -

Aspire to Inspire’ by the School of Agri-Business and Rural Management.

Bihar is gradually emerging as a commercial hub in Eastern India due to its large market, abundant labour and raw materials. In such a scenario strengthening agribusiness and rural development is necessary. School of Agribusiness and Rural Management has always played the role of equipping the future managers towards this cause by imparting experiential learning through summer training and industrial attachments which was fulfilled in this quarter of the year.

It gives me immense pleasure to bid farewell to the first ICAR batch (2017-19) of MBA (Agribusiness). I take this opportunity to congratulate all the students of 2017-19 batch of MBA (Agribusiness) for successfully completing their courses from the School of Agribusiness and Rural Management. It is also a matter of pride that there has been 90% placement of this batch.

Production of technically sound and trained manpower/ managers is one of the primary goals of our University and its success is reflected in the job placements of the current passed out batch of School of Agribusiness and Rural Management in well reputed agro-based companies such as input firms, financial institutions, agri-service sector, rural development firms and Non-Governmental Organisations (NGO) operating in upliftment of rural societies.

I hope you will enjoy reading this second issue of PRERNA especially the articles penned down by the students of School of Agribusiness and Rural Management on the theme of ‘Doubling of Farmers Income’.

(R. C. SRIVASTAVA)

A MESSAGE FROM VICE - CHANCELLOR

Dr. R . C. Srivastava

Director’s Message

The second quarter of this year has been important for the

students of School of Agribusiness and Rural Management as the

students have completed their master seminar presentations

and had undergone summer internships in various agro-based firms

across the country.

A master seminar imparts professional competencies to the

students. Through master seminars the students not only check

their level of understanding but could also improve their skills of

research, searching scholarly information, text editing and

processing and presenting their work. This would deepen the

understanding capability with respect to research which includes

defining the hypothesis, providing a rationale for it and selecting a

line of argument and enhance the presenting skills of students.

Summer internships provides great opportunity to gain

experience in the real-world scenario, learn about various agro

based companies, NGO’s, financial firms where the students

might want to work in the future, help develop your own

professional working skills, and provide an opportunity for

hands on experience.

Apart from master seminar and summer internship,

several special lectures were organized and a study tour to ICAR -

National Research Centre for Litchi, Muzaffarpur was also arranged

It gives me immense pleasure to introduce the second

issue of the quarterly e-newsletter ‘PRERNA - Aspire to

Inspire’.

(R.C. RAI)

Dr. R. C. Rai

S c h o o l o f A g r i b u s i n e s s a n d R u r a l M a n a g e m e n t ( P R E R A N A )

Page 1

Ms. Tulika Kumari, Assistant Professor in School of Agribusiness

and Rural Management is specialized in Agricultural Economics. Her

area of interest includes production economics and econometric

analysis. She has completed her post graduation in Agricultural

Economics from IAS, Banaras Hindu University, Varanasi and under-

graduation in B.Sc. (Agriculture) from Indira Gandhi Krishi

Vishwavidyalaya, Raipur and currently she is pursuing Ph.D. in

Agricultural Economics from ICAR NDRI, Karnal. She is qualified in

both ASRB and UGC NET. She was also an awardee of UGC JRF and

holds a professional membership in AERA (Agricultural Economics

Research Association). She has presented papers in several national

conferences.

New Faculty @ SAB&RM

Ms. Tulika Kumari Assistant Professor

(Economics)

IT Faculty @ SAB&RM

Dr. Rajeev Kr. Singh is an academician with an IT background and

more than 12 years of experience in teaching, training and other

academic services. Mr. Singh handles IT based course for both PG and

UG programme of the university. He has rich experience for managing

special lecture, summer training, industrial visit, project work and

placement for the students of MBA (Agribusiness). Mr. Singh also

served as C.E.O for ASM Foundation, New Delhi for knowledge

management and awareness. He has organized and participated in

various national conferences, seminars, workshops and training

programmes and has also published various research papers in the

field of IT Security.

Dr. Rajeev Kr. Singh Assistant Professor

(IT) Contract

S c h o o l o f A g r i b u s i n e s s a n d R u r a l M a n a g e m e n t ( P R E R A N A ) P a g e | 2

STUDY TOUR @ SAB&RM

Study Tour to NRC, Litchi, Muzaffarpur

Students were exposed to various activities at National Research Centre (NRC), Litchi located at Muzaffarpur. The tour consisted of field visit to Litchi plantations, Integrated Fish System (IFS), Vermicomposting unit, Litchi and Jamun processing unit followed by lecture on Organisational Behaviour and Post Harvest Activities in Litchi


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SPECIAL LECTURES @ SAB&RM

Interactive Session with Innovative Farmer: Mr. Sudhanshu Shekhar

An interactive session on the topic ‘A Journey of Agri-Entrepreneur’ between the students of SAB & RM and progressive farmer Mr. Sudhanshu Shekhar (innovative farmer and entrepreneur in the village of Nayanagar in Samastipur district) was held on 8th of April, 2019 at Sanchar Kendra. The session comprised of discussion on various topics such as litchi farming and exporting, micro-nutrient management of several horticultural crops, utilization of technology for weather prediction and to plan selling and storage, block chain technology, FPO’s , SHG’s, poultry layer farming, fish ponds, polyhouse subsidies etc. The session ended with information on coffee book which consists of list of farmers adopting innovative techniques.


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Special lecture on ‘Agricultural and Rural Management’ by Mr. Sunil Kumar Pandey, Regional Manager, Aga Khan Rural Support Programme (AKRSP), Bihar

Special lecture on ‘Food Business Management’ by Mr. Rebti Raman, Deputy Manager, Gujarat Cooperative Milk Marketing Federation (GCMMF), AMUL, Bihar

S c h o o l o f A g r i b u s i n e s s a n d R u r a l M a n a g e m e n t ( P R E R A N A ) P a g e | 5

Special lecture on ‘Agricultural Marketing Management’ by Mr. Kamal Kumar, Advisor, Dhanuka Agritech Limited, New Delhi


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PLACEMENTS


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Name Project Title Organization Sweta Kumari Documenting Success Story on Evaluating the

Change in Life due to Influence of Project Intervention ‘Project Mesha’ in Mushahari block of Muzaffarpur District

Aga Khan Rural Support Programme (AKRSP)

KoyyanaYamini Pedada Sowjanya Devika R

A Study on Training and Development at Nagarjuna Fertilizers and Chemicals Limited

Nagarjuna Fertilizers & Chemicals Ltd. (NFCL)

Veer Bharat Arya Avenue and Scope of Horticulture in Muzaffarpur District

State Bank of India, Muzaffarpur

Nishi Kumari To Assess Overall Distribution of Amul Products and Increase the Sales of Amul Beverages in Darbhanga

GCMMF(Amul)

Mukesh Kumar Mahesh Pal

Sales and Marketing Activity of Portfolio Products of Syngenta in Hardoi District, Uttar Pradesh

Syngenta India Ltd

Ritesh Birla In-depth Study of Maize Herbicide Market and Products Selling with Focus on Cyperus rotundus (Motha) Weed

Dhanuka Agritech Pvt Ltd

Pratik Gami Rahul Yadav

To Study the Effectiveness of Various Product Promotional Activities in Rural Areas of Dhar district of Madhya Pradesh

Willowood Cropscience

Komal Tak Seed Production, Processing and Marketing at Shriram Seeds Company

Shri Ram Seeds Company

Makkala Anand Kumar

Seed Processing, linkage and Perception of Maize Varieties of Bharathi Seeds

Bharathi Seeds

Mohammed Abdul Khaliq

To Understand and Evaluate Dhanuka Channel Presence along with Competition Analysis for Chilli Market and Understand Customer/Farmer Buying Pattern


Sanjay Kumar Yadav

Measuring Financial Literacy of Small and Marginal Farmers

Dr.Reddys Foundation

Shalini Priya Barjo The Impact Analysis of Watershed Structures at Dooni Village

Srijan Organization

Ankit Singh Analysis of Competitors Market through Dealers and Distributors at Samastipur, Bihar

Rallis India Ltd

Deepak Kumar Farmtech Prosperity through Mahindra Samriddhi

Mahindra &Mahindra

Hemant Kumar Meena

A Study on Marketing Strategies adopted by Bestech Seed India Pvt Ltd regarding Demand Generation of Bajra Seeds in Sawaimadhopur District of Rajasthan.

Bestech Seed India Pvt Ltd

MBA (AGRI-BUSINESS)

Summer Internships @ SAB&RM


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Shahabuddin Gaurav Sharma Monica Kumari Kshirsagar Nilam Chandrakant

A Studying on Marketing Strategies Adopted by Syngenta India Limited Regarding Demand Generation of Rifit Plus and Virtako in Philibhit and Bisalpur District of UP

Syngenta India Ltd

Anubha Shubham Gupta Mukesh Kumar Choudhry Naman Kr Mishra Annad Pratap Singh

Promotion of Virtako and Rifit Plus in Nawabganj Tahsil of Bareilly District of UP

Syngenta India Ltd

Vulchi Ramkumar Present Consumer Needs and Post-Service Satisfaction of Consumers of TAFE

Tractors and Farm Equipment Limited (TAFE)

Bhukya Rajesh Naik To Understand the Role of Price Perception in Consumer Buying Behavior (Conjoint Analysis) & Mapping of Customer Perception about ‘d-one’ Efficacy for BPH Segment


Sanjib Kumar Parida ICT based Solutions for Smart Agriculture- Role of Corporates and Opportunities for Startups, FPOs etc.

National Bank for Agriculture and Rural Development (NABARD)

R.Veera ArjunaraoSravansai Kumar Rayipelli

A Study on Brand Awareness and Consumer Perception towards Online Grocery ‘Namastekisan.com’ in Hyderabad

Namastey Kisan

Manish Kumar Tiwari

To Assess Overall Distribution of Amul Products and Increase the Sales of Amul Beverages in Sasaram

GCMMF(Amul)

Kaushik Singh Aniket Guleria

A Study on Marketing Strategies Adopted by Syngenta India Limited Regarding Demand Generation of Rifit Plus and Virtako in Barabanki District of UP

Syngenta India Ltd

Mamta Kumari To Assess Overall Distribution of Amul Products and Increase the Sales of Amul Beverages in Muzaffarpur

GCMMF(Amul)

Amaravathi Nanda Kiran

To Study on Different Hybrid Products from Bharathi Seeds

Bharathi Seeds

Gopu Venkat Reddy Tippu Arif Diwan Shaik Kota Sneha Latha

Pre-sale Promotional Activities in Hot Pepper Hybrids in Parkal Market of Telangana

Syngenta India Ltd

SyamSasi Use of Drip Irrigation and its Advantages in India

State Bank of India, Muzaffarpur


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Name Project Title Organization Aditee Sinha To Assess the Overall Distribution of Amul

Products and the Sales of Amul Beverages in Danapur, Patna

GCMMF(Amul)

Preeti Kumari Assessment of Wheat Seed Marketing through BISA in various districts of Bihar

BISA (Borlaug Institute for South Asia)

Vukanti Yashwanth Reddy

Scope of Bamboo Cultivation Finance State Bank of India, Muzaffarpur

Amit Kumar (06)

Documenting Success Stories on Evaluating the Change in Life due to Influence of Project Mesha Interventions in Bochaha Block of Muzaffarpur District, Bihar

AKRSP-I (Aga Khan Rural Support Programme in India)

Mundhe Vivek Wamanrao

Assessment of Women Empowerment through Digital Sakhi Model

AFARM (Action for Agriculture Renewal in Maharashtra), Pune

Shashi Ranjan Gaurav Kumar

Witch Hunting Prevention Campaign in Persharar Block of Lohardaga, Jharkand

JSLPS (Jharkhand State Livelihood Promotion Society)

Yagya Kumari Lodhi

Improvement and Value Chain Analysis of Non-Timber Forest Produce in Gadchiroli

STRC (Science & Technology Research Centre), Maharashtra

E. Madhukar Assessment of Socio-Ecological and Economic Impact of ‘Chain-Link Goat/Sheep Shelter’ Intervention

FES (Foundation for Ecological Security), Chittore

Sudati Kumari To Assess the Overall Distribution of Amul Products and the Sales of Amul Beverages in Kankarbagh, Patna

GCMMF(Amul)

Amit Kumar Supply Chain Management Analysis in Samastipur District

ERGOS

Dolly Bharti Procurement Chain of Shakti Sudha Makhana with Impact on Price Gain & Rural Development

Shakti Sudha Industries, Patna

Shree Prakash Maurya Alok Kumar

Farmtech Prosperity through Mahindra Samriddhi Services and Products

Mahindra &Mahindra

Ashutosh Kumar Measuring Financial Literacy of Small and Marginal Farmer

Dr. Reddy’s Foundation

MBA (RURAL MANAGEMENT)


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Aiswarya Rani Dash

Nutri-Garden Traditional Practices and Barriers Jeevika, BRLPS (Bihar Rural Livelihood Promotion Society)

Parul Bhavya Kush

Learning’s from IAIDVC- Economic Empowerment of Women Smallholders and Workers through Improved Agriculture and Dairy Value Chain Promotion in Jambusar, Gujarat

Care India

Avinash Chandra

Documenting Success Stories on Evaluating the Change in Life due to Influence of Project Mesha Interventions in Muraul Block of Muzaffarpur District, Bihar


Randhir Kumar A Study on Procurement of Milk & Rural Development Dairy Co-operative by Patna Dairy Project

Patna Dairy Project

Nihar Ranjan Behera

Support the Tribal Farmer of Ganjam District in Odisha through Prakrutibandhu Farmer Producer Organization

Gramvikas

Name Project Title Organization Aditee Sinha To Assess the Overall Distribution of Amul

Products and the Sales of Amul Beverages in Danapur, Patna

GCMMF(Amul)

Preeti Kumari Assessment of Wheat Seed Marketing through BISA in various districts of Bihar

BISA (Borlaug Institute for South Asia)

Vukanti Yashwanth Reddy

Scope of Bamboo Cultivation Finance State Bank of India, Muzaffarpur

Amit Kumar (06)

Documenting Success Stories on Evaluating the Change in Life due to Influence of Project Mesha Interventions in Bochaha Block of Muzaffarpur District, Bihar


Suraj Kumar Ravi Kant Kumar Niraj Sharma Pankaj Kumar Gitipuspa Prusty

Opening of farmers account according to Financial Literacy Centre

Vaishali District Central Cooperative Bank, Hajipur


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Name Master Seminar Topic

Sweta Kumari Future Trading of Potato in India

Koyyana Yamini Bio-Fertilizer Industry in India

Pedada Sowjanya Women Entrepreneurship: Opportunities and Constraints

Veer Bharat Arya Study of FPO in India: Status, Opportunities and Limitations

Nishi Kumari Role of Cooperative Banking in Agriculture Finance

Gopu Venkat Reddy Scope of e-commerce in Indian Agriculture

Mukesh Kumar Present Scenario and Way-outs for Fruits and Vegetable Industry

Ritesh Birla Scope of Export of Chilli Processed Products from Madhya Pradesh

Pratik Gami Market Potential of Medicinal Plants in India

Rahul Yadav Role of MSP in Increasing Farmers Income in Madhya Pradesh

Komal Tak Participation of Women in Sericulture

Makkala Anand Kumar Role of Solar Panels in Agriculture

Sanjay Kumar Yadav Production, Processing and Business Opportunity in Bihar

Mohammed Abdul Khaliq Guerrilla Marketing

Rekha Veera Arjunarao Consumer Preference of different Mango Varieties

Devika R Contract farming of Potato in India: Prospects and Challenges

Malipeddi Suneel Effect of Zero Budget Natural Farming in Andhra Pradesh

Shahbuddin Marketing strategies for organic farming state (Sikkim)

Shubham Gupta Processing and Production in Perfume Industry

Mukesh Kumar Choudhary E-Marketing of Agricultural Products in Rajasthan (e-NAM)

Hemant Kumar Meena Processing of Mustard in Rajasthan

Naman Kumar Mishra Role of Agri-Clinics in Serving farmers

Ankit Singh Production and Marketing of Poultry in India

Anand Pratap Singh Scope of Agro Services in India

Sarwesh Ramu Gawade Scope and Emerging Trends of Food Processing Industry

Sravansai Kumar. R Green Marketing

Gaurav Sharma International Trade in Agricultural Commodity: Cashew

MASTER SEMINAR IN MBA (AGRI-BUSINESS)


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Vulchi Ramkumar Role of Carbon Trading in Agribusiness

Bhukya Rajesh Naik Labour Scarcity in India: An Emerging Challenge

Mahesh Pal Vermicomposting as a Business Opportunity

Sanjib Kumar Parida Eco-tourism: Scope and Opportunities in RPCAU

Shalini Priya Barjo Food Security in Jharkand and Chattisgarh

Deepak Kumar Effects of Climate Change on Sustainable Agriculture

Manish Kumar Tiwari Impact and Way-outs towards Stubble Burning Issues in Agriculture

Kaushik Singh Market Issues and Challenges of Mirzapur’s Carpets

Mamta Kumari Assessing Value Chain Interventions in Mushroom

Monika Kumari Production and Marketing of Honey in Samastipur District of Bihar

Anubha Production and Marketing of Jaggery from Sugarcane in Pusa, Samastipur

A. Nanda Kiran Rabbit Rearing: An Agribusiness Opportunity

Aniket Guleria Role of ICT’s in the improvement of Agriculture value chain in Uttarkhand State

Tippu Arif Diwan Shaik Role of Agribusiness Incubators in developing Agripreneurs in India

Kota Sneha Latha Venture Capital Financing in Agriculture

Syam Sasi Role of Microfinance in Financing Agriculture in India

Shree Prakash Maurya Tractor Industry in India: Problems and Prospects

Kshirsagar Nilam Chandrakant

Managerial Issues and Recent Trends in MIS in Context to Agribusiness Industry

Ashutosh Kumar Food Security in Bihar: Problems and Prospects

Alok Kumar Ranjan Value Addition of Underutilised Fruit Crops in India


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Our country majorly depends upon the welfare of farmers of the Indian farming communities who adopt traditional

agricultural practices to support their livelihood. Farm holdings in India are characterized by small, marginal, and

fragmented land holdings (about 86 per cent) which are highly depended on monsoon showers. Operating small

holdings is often unviable and, in this situation, farming is not a profitable business or enterprise. Major challenges

and issues in agriculture are floods, drought and hail storms; high price and less availability of quality seeds,

fertilizers, irrigation; lack of marketing facility, poor storage facilities, processing facilities etc. Therefore, there is

an urgent need of transformation in agriculture production combined with integrated farming system (IFS)

approaches that involves crop cultivation, dairy, poultry, fishery, mushroom cultivation, agro-forestry, piggery,

beekeeping, vegetable and fruit production, use of renewable energy source (i.e. solar energy, biogas) etc. For

doubling of the farmer's income few vital strategies need to be adopted considering the basic requirements of the

farmers. These strategies might be massive investments in agricultural research and development, adoption of

Good Agricultural Practices (GAP), conservation agriculture technology, implementation of farmers friendly

policies, judicious use of available resources and inputs, construction of water harvesting structures, risk

management to cope up with climate change through Climate Smart Agriculture, modification of cropping system

with high value crops, reducing cost of production, along with improved market and transportation facility,

Minimum Support Price (MSP) reforms, supported by adequate and timely availability of bank credits. Smart

farming and credit supporting smart farming are other possible strategies in doubling farmer’s income.

India is an agrarian country, with 140 million farmers where an average farmer income is 30-40% of per capita income

compared to the urban counterpart with a huge gap. Doubling rural income in nominal terms is possible by increasing

agri-output and minimum support prices while keeping inflation below 5%. Doubling rural income in real terms would

be a challenging task considering increasing agri-output by 12% every year with no additional land likely to be utilized

for agricultural activity. The ambition to double farmer’s income has to be met coherently through productivity

enhancement coupled with cost reduction, price realization and policy support. Diversification of activities which

yields better remuneration should be the ideal strategy. In the case of wheat, the whole value chain has to be

strengthened to be on the track of doubling the income for all classes of farmers. The economic think-tank at Niti

Aayog has put forth a four-point action plan to double the incomes of Indian farmers. The measures of four point

action plan includes: (i) Remunerative prices for farmers by reforming the existing marketing structure; (ii) Raising

productivity; (iii) Reforming agriculture policy; and (iv) Relief measures.

Four-Point Action Plan to Double the Incomes of Indian Farmers

Ms. Shalini Priya Barjo (MBA-ABM, 2018-20)

Strategies for Doubling Farmer’s Income

THEME: Doubling of Farmers Income

Mr. Nihar Ranjan Behera (MBA-RM, 2018-20)


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Bamboo grows in the tropical, sub-tropical and temperate regions of the world with an uneven distribution

based on annual precipitation, altitude, soil condition and temperature. About 125 indigenous and 11 exotic species

of bamboo belonging to 23 genera are found in India. Some of the commercially important species of bamboo

include Bambusa tulda, B. bambos, B. balcooa, B. cacharensis, B. polymorpha, B. nutans, Dendrocalamus aspera,

D. hamiltonii, Thyrostachys oliveri and Melocanna baccifera. Cultivating this species helps in gaining better price,

opportunities and higher yield than other available bamboo species.

National Bamboo Mission was launched in India for promoting holistic growth of bamboo sector by

adopting area-based, regionally differentiated strategy and to increase the area under bamboo cultivation and

marketing. This Mission ensures availability of quality planting material by supporting the setting up of new

nurseries and strengthening of existing ones. To address forward integration, this mission is taking several steps to

strengthen marketing of bamboo products, especially handicraft items. Bamboo has over 1,500 uses. Bamboo is

one of the fastest growing plants in the world. This makes it particularly suitable as a tool for carbon sequestration.

NITI Aayog estimated that the domestic production of bamboo was sufficient to meet only half of India’s

tremendous demand for bamboo and bamboo based products in domestic and global market, therefore there is an

immediate requirement to increase production of quality bamboo to meet the enhancing demand in other sections of

the society apart from elevating bamboo related traditional industry as well as bamboo enterprises. Hence bamboo

cultivation can be tapped by farmers in aiding in improving their returns from bamboo farming activities.

Doubling Farmers Income through Bamboo Cultivation

Mr. V. Yashwanth Reddy (MBA-RM, 2018-20)

Indian Agriculture is estimated to be just 17 percent of the US$2.6 trillion economy. According to Press Information Bureau (PIB, 2019), overall exports of agricultural produc ts has increased by 2.64% in 2018 as compared to the

previous year. Export of tea, spices and tobacco has increased while the export of pulses, oil crops was observed to be

very low or negligible. Some of the major commodities such as buffalo meat, basmati rice and cotton showed declining trend in exports in the recent years. Increase in e xport of commodity is necessary with higher quality to get

better price. A best solution to address this issue is diversifying our export basket, destinations and boosting high

value added agricultural exports. Intervention of institu tional mechanism for pursuing market access such as promotion of e-Nam, development of state e-portal for c ommodity exchange may tackle several barriers thereby

doubling India’s share in world agri-exports by integrating with global value chain systems. This will enable the

farmers to get benefit of export opportunities in overseas market by fetching higher prices for their produce and thus enhancing or doubling the farmer’s income.

Role of Export in Raising the Farmer’s Income

Mr. Aniket Guleria ( MBA-ABM, 2018-20)


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In past, strategies for development of the agriculture sector in India have focused primarily on raising

agricultural output and improving food security which did not recognize the need to raise farmers’ income.

Growth in output brought similar increase in farmers’ income but did not grow much with increase in output.

Low returns and fluctuating income to farmers are a major source of agrarian distress. Persistent low level of

farmer’s income can also cause serious adverse effect on the future of agriculture in the country. To secure

future of agriculture and to improve livelihood of around half of India’s population, adequate attention has to be

given to improve the welfare of farmers and raise farmers income. Achieving this goal will reduce persistent

disparity between farm and non-farm income, alleviate agrarian distress, promote inclusive growth and infuse

dynamism in the agriculture sector. Respectable income in farm sector will also attract youth towards farming

profession and ease the pressure on non-farm jobs, which are not growing as per the expectations.

Doubling farmers’ income by 2022 is challenging but it is needed and attainable. Three pronged strategy

focused on (1) Development initiatives, (2) Technology and (3) Policy reforms in agriculture is needed to

double farmers’ income. About one third of the increase in farmers’ income is attainable through better price

realization, efficient post- harvest management, competitive value chains and adoption of allied activities.

Agriculture has suffered due to absence of modern capital and modern knowledge. There is a need to liberalize

agriculture to attract responsible private investments in production and marketing. Similarly, FPOs and FPCs

can play major role in promoting small farm business. If concerted and well-coordinated efforts are made by

the centre and all the states, the country can achieve the goal of doubling farmers’ income by the year 2022.

Mr. Amit Kumar (MBA-RM, 2018-20)

Three Pronged Strategy for Doubling Farmer's Income

Rice is the staple food for more than half of the Indian population. Some of the strategies which can enhance the

income of paddy growers include integrated farming of paddy with fish culture and selling of rice straw to the

mushroom units or as animal feed and mushroom culture. The main objective to integrate paddy with fish culture is

to access the relative profitability of using rice-cum-fish culture compared to rice monoculture. The estimated

production of straw yield per acre is 15 tonnes which may fetch good returns to the paddy farmers (market price of

straw is Rs. 5,000/15 tonnes). Further the farmers could also go for mushroom cultivation as it does not occupy

much space and utilise less resources. By raising one unit of mushroom, 20-25 kg yield per batch could be

obtained. The benefit realized per batch yield of mushroom is around Rs. 6,000.

Mr. E. Madhukar (MBA-RM, 2018-20)

Enhancing Income of Paddy Farmers in India


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The neo-liberalization of the Indian economy led to a deep agrarian crisis that is making small scale farming

an unviable vocation. Privatized seeds, inputs, and markets are inaccessible and expensive for peasants.

Indian farmers increasingly find themselves in a vicious cycle of debt, because of the high production costs,

high interest rates for credit, the volatile market prices of crops, the rising costs of fossil fuel based inputs,

and private seeds. Debt is a problem for farmers of all sizes in India. Under such conditions, ‘zero budget’

farming promises to end a reliance on loans and drastically cut production costs, ending the debt cycle for

desperate farmers. The word ‘budget’ refers to credit and expenses, thus the phrase 'Zero Budget' means

without using any credit, and without spending any money on purchased inputs. 'Natural farming' means

farming with Nature and without chemicals.

Zero Budget Natural Farming (ZNBF), as the name implies is a method of farming where the cost of

growing and harvesting plants is zero. This means that farmers need not purchase fertilizers and pesticides in

order to ensure the healthy growth of crops. ZBNF is a farming practice that believes in natural growth of

crops without adding any fertilizers and pesticides or any other foreign elements. ZBNF is a set of farming

methods, and also a grassroots peasant movement, which has spread to various states in India.

Intercropping is a scientifically proven practice and has got several advantages and extends economic

benefits for the farmers particularly under adverse weather conditions. It is largely practiced in dry-land

areas as an insurance against failure of main crop. Under All India Coordinated Research Project (AICRP)

on Integrated Farming Systems, intercropping systems have been studied for many States and found

profitable for farmers. Intercrops act as live mulch thereby reducing the weeds, water requirement and also

providing additional returns to the farmers. Intercropping with leguminous crops is one of the components of

Zero Budget Natural Farming (ZBNF) and it improves the crop productivity and soil fertility by way of

fixing the atmospheric nitrogen. Further, the cow dung, urine based formulations and botanical extracts used

in ZBNF help farmers in reducing the input cost. Thus ZBNF can be used as a means of reducing farmer

debts and thereby cost of cultivation and hence indirectly contribute in improving farmers income.

Mr. Manish KumarTiwari (MBA-ABM, 2018-20)

Zero Budget Natural Farming

Editorial Board Editor: Dr. A. Raj Shravanthi Student Editor: Sanjib Kr Parida

april - june 2019 volume i, issue no.02 prerana · gcmmf(amul) kaushik singh aniket guleria a study...

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