april 25 – 26, 2016 · 2017-05-16 · car hmi usa 2016 - ux redefined april 25 – 26, 2016 | the...

BOOK NOW and reserve your seat!

To see the agenda and latest speakers, go to:http://WWW.car-hmi-usa.cOm

Car HMi usa 2016 - uX redeFinedApril 25 – 26, 2016 | The henry hoTel DeTroiT, USA

April 25 – 26, 2016 tHe Henry Hotel detroit, usa

http://WWW.car-hmi-usa.cOm

Business Partner 2016

USA Building a Better user eXperienCe

CAR HMI USA

http://www.car-hmi-usa.com






USA’S LeAding HMi & USer experience eventThe annual industry show Car hMi USA 2016 is a combination of inspirational expert keynotes and well moderated, interactive world café sessions, private discussion rounds and networking sessions. Join the conversations in over 2 days of knowledge exchange to gain a deeper understanding of the latest trends and tasks in car hMi and ensure your share in the growing and promising market.

our Mission:Be an active part of the connected & automated car reality.

● Discover how vehicle automation changes hMi requirements

● Discuss how to minimize driver distraction in a world of increased car capabilities & complexity for the driver

● Approach new challenges and disruptive technologies

The event tackles all opportunities as well as challenges in Car hMi that lie ahead of the industry. With collective knowledge you address the frequent challenges that need to be solved and best practices from industry leaders.

The conference will give precise insights into User experience (UX) as a major selling point in the Automotive industry. it will discuss the main trade‒offinmodernHMIs:Maximumcustomizationofdrivingfeaturesandreduced driver distraction. The conference will have a close look at in-vehicle multimodal interaction and hMi personalization to turn driving into experience.

At the same time it will show how to cope with driver distraction in a world with increased car capabilities and growing complexity for the driver and envision an hMi that allows the driver to always keep his hands on the steering wheel and his eyes on the road. Discover the next era of User Experience. Now.

“I highly recommend it to all my colleagues! Interactivity and Organization were very impressive – A lot of value!”huh Joon, hyundai Motor Grou, Korea

2016 Key topiCs

● Discover how vehicle automation changes HMi requirements: Concepts and solutions to keep the driver in the loop and to increase user experience

● Discuss how to minimize driver distraction in a world of increased car capabilities & growing complexity for the driver

● How do different existing guidelines approach Driver Distraction? What regulations help or hinder the driver distraction discussion?

● How good is your user experience? Analysis of what comprises an excellent user experience

● Gain insights into future interaction concepts to enhance user experience

● learn how to design Multimodal interfaceswhichenhancetraffic safety for drivers

● Explore Augmented reality and its the advantages with regards to user experience

● Future HMi Architecture: What is the future display and controls strategy?

10 reAsons to Attend1 learn about new technologies, pioneering practices and

emerging markets2 See the latest innovations other companies bring to the market3 Hear how your competitors are solving the most challenging problems4 Discuss your pressing issues and ideas with industry peers, suppliers

and analysts5 Network with international colleagues and develop valuable relationships6 Expand your knowledge in our sessions to design your own unique

business agenda7 Discover new ways of breaking down silos and organizational barriers8 Collaborate with peers on shared problems such as liability, new

technology, skill sets etc.9 impress your boss and colleagues with fresh ideas for improve

performance10 inject your requirements into supplier product roadmaps for increased

business outcome

WHat do you get?

WorlD CAFÉS

200+ experts in HMi,

Usability, User

experience

TECH TAkE livE SESSioNS

CHAllENGE yoUr pEErS

25+ HoUrs of trends and innovation

oNliNE NETWorkiNG

CENTEr

iCE BrEAkEr SESSioNS

15+ case stUdies

2 EvENiNG EvENTS

NEW proDUCT SHoW CASES

10+ roUndtable discUssions

TrAiNiNG SESSioNS





speaKers & Moderators 2016

nasa / usa Stephen M. Casner, Psychologist, national Aeronautics and Space Administration

strategy analytiCs / usaChris Schreiner, Director User experience Practice

touCHstone evaluations, inC. Dr. Bobbie D. Seppelt, research Scientist

Continental / usa Zack Bolton, Project engineer

MoBis nortH aMeriCa Vishnuvardhan Sarma, hMi engineer

garMin Kip Dondlinger, Product Manager & User experience Manager

university oFMiCHigan Paul Green, research Professor and leader Driver interface Group

general Motors Shannon r. Chiarcos, interaction Designer

general Motors / usa omer Tsimhoni, Global innovation leader, infotainment, and human Machine interface

Hyundai aMeriCan teCHniCal Center / usaDave Mitropoulos-rundus, Senior engineer, User experience, Usability and Driver Distraction

visteon Corporation / usa Dr. Michael Tschirhart, human Factors Technical Fellow and r&D Manager

Ford Motor CoMpanyrichard Pelletier, Chief interior Designer, User experience

densoDr. yu Zhang, Senior Design engineer

renault innovation siliCon valleynikhil Gowda, hMii researcher

roBert BosCH llCnebojsa Visnjic, M. Sc., Senior Visual & Visual effects Designer User experience

iHs autoMotiveMark C. Boyadjis, Senior Analyst & Manager, infotainment Technologies

valeo CoMFort and driving assistanCe systeMs / usaDr. Amine Taleb, Manager Advanced Projects

stanFord universityDavid Sirkin, Postdoctoral research Fellow, Mechanical engineering

JoHn deere / usaDr. Margaux Price, Manager iSG User experience

to see tHe Full agenda and latest speaKers, got to WWW.car-hmi-usa.cOm





speaKers & Moderators 2016

Willy lai, Director of User experience Design, internet and emerging Technologies

Janine risk, UX Creative Director & Consultant

to see tHe Full agenda and latest speaKers, got tohttp://WWW.car-hmi-usa.cOm




tHe MultitouCHpoint ConCept your CustoMized sessions at tHe Car HMi usa 2016

iCeBreaKer sessionUp to 6 parallel round tables that take place on the evening before theofficialconferencekickoff.Theaimistocreatearelaxedatmosphere for people to warm up, start networking and exchanging ideastoeaseintothenext2daysofintenselearning.Dresscode:business casual.

CHallenge your peers sessionUp to 8 parallel round table discussions, where you can discuss your very own challenges and respond to issues highlighted by the audience in advance. Meet with colleagues who are facing similar issues and take advantage of this setting to talk about experiences and brainstorm potential solutions.

training sessionThis workshop like environment allows you to be guided through specifictopicsfromexpertsinthefieldinsmallgroupswhereyourquestionsandissueswillfindanapplicablesolutiontotakehome.

CoMMent Cardsright after each presentation you still have everything fresh in your mind. This is exactly what will help fruitful discussions and opinion exchange. Take a moment and note down your thoughts on one of the provided comment cards. We will collect them at each break and pin them on walls in the networking area for further discussion during the breaks. Always a hit at events.

KeynoteTopspeakers,trendsetters,evangelistsandexpertsinthefieldtaketostage to set out the strategic roadmaps of the most current issues and challenge conventional thinking. These sessions are setting the tone for the rest of the conversations of the day.

panel disCussionThis is a moderated conversation where carefully selected industry experts discuss current and future issues from different perspectives. you have the chance to be an active part of this by asking your questions.

live teCH taKeDelegates and solution providers have the chance to actively participate in product and service demos taking place on the expo floor.Interactdirectlywithtechnologiesthatyouareinterestedinand ask your questions on the spot.

lunCH sessionin the lunch break you have the chance to be part of one of the offeredbriefingsdesignedtoallowyoutodelvedeeperonspecifictopics in a smaller group discussion format.

BarCaMpYouknowwhatyouneed?Orhaveaspecificquestionyouwanttoask? Then bring your query into the event programme and let everyone present decide if this issue is of interest to a number of people to be discussed. These discussion rounds allow you to develop roadmaps, strategic plans, proof of concept studies and project scenarios together with other industry experts

netWorKing dinnerTo round up a great day of learning and networking, a dinner is always a good option. Allow yourself to wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day. The programme includes great entertainment, interesting and thought provoking evening keynotes or award ceremonies.

We.ConeCt aWardThe we.ConeCT Awards seek to recognise and honour extraordinary achievements and projects based on a rigorous judgment process from an industry led jury body. enter your company and share your success with your clients and partners. The we.ConeCT Awards take placeduringthedinnerattheendofthefirstconferenceday.

World CaFéDiscusscurrentissuesandquestionssurroundingyourfieldofexpertise with colleagues in this round table setting that allows you to come up with concrete solutions and different perspectives. you will be part of 5 thematic conversation rounds with changing questions and team constellations.

“For the first time, there‘s an all-around event covering a great start-off during the icebreaker session, stimulating topics with value and extracurricular events after the conference!“ Marco Bechis, Fiat Group Automobiles, italy





‚Fantastic opportunity to meet experts from the automotive UX community, OEMs, suppliers and academia in an inspiring, relaxing environment!‘Johan Jarlengrip, Volvo Group Trucks Technology, Sweden





agenda overvieWiceBreaKer sessiONs sunday, april 24, 2016

8:00pm

iCeBreaKer sessionwe.ConeCT ice Breaker Session - Pre-conference drinks on Sunday evening to break the ice and get the show on the road. This session includes “icebreaker” round tables with speakers & business partners in a relaxed location in the heart of USA.

icebreaker round Table Designing V2V Communication Systems that Streamline Vehicle Efficiency●Whatisthestatusofassessmentinapproachesinindustryandresearch●Whatarethechallengestowardasolid,acceptedanddoablemethodology●Whataretherequirementsoriginatingfromfutureinterfacesandcardevelopments(e.g.autonomouscars)●WhatarepotentialnextsstepsHenry Bzeih, Chief Technology Officer and Head of Connected Car, KIA Motors America

icebreaker round TableFighting driver distraction●Whatsortoflegislationisalreadyenforcedinyourrespectivelocalregionregardingtheuseofmobilephones (forbidden to text, must use hands-free, etc.)? ●Somuchattentionisplacedoncell-phoneusewhiledrivingwhenwetalkaboutDriverDistractionandweoftensee better and better implementation for hands-free calling use. however data shows there‘s little, if any, difference between handheld cell phone use and hands free cell phone use in crashes. Are we sending the implicit implication that it‘s oK to drive hands free, despite the fact that there‘s no evidence that it is? ●Whenwelookatworkloadbalance,boredomandfatigueascontributorstothecognitivedistractionorsituationalblindness, is there an underlying benefit to intentional interior distractions with a known feature in the vehicle - as an example the Tesla ModelS17.5“screen,thuskeepingthedriver‘sattentionawayfromnomadicorexternalunknowns?●WhatsortofpressuresareputontheautomotivedesignersandmanagementwhendevelopinganHMIandtheirethical responsibility to make the hMi as simple, and distraction-less as possible?Zack Bolton, project Engineer, Continental / USAMehmed Muharemovic, Software Engineer, Continental / USA






agenda overvieWcONfereNce DaY 1 Monday, april 25, 2016

8:00am registration

8:25amWelcomeandintroductionthroughwe.CONECTandfromtheChair

8:30amKeynoteDesigning User Experience for Business impact●ContrastinggoodandbaduserexperiencedesignsandtheirrespectiveROI,basedonrealworlddata●Howtolaunchsuccessfulproductsandpreventfailuresinthemarketplace●Whygooduserexperiencedesignisn‘tjustaboutsatisfyingtheneedsofyourusers,butyourbusinessgoalsaswell●ThefundamentalsofgooduserexperiencedesignandthevalueitbringstoyourbusinessWilly lai, Director of User Experience Design, internet and Emerging Technologies, Silicon valley

9:00amCaseStudy Technology you Can Feel: physical interactions in infotainment Design●AddressingtheinherentdrawbackoftouchscreenuseinthecarwiththeLenexaconcept●Theconceptexploresbringingcommoninfotainmentusecasestophysicalcontrols,foramoretactileandless intimidating experiencekip Dondlinger, product Manager & User Experience Manager, Garmin international

9:30amSolutionStudyEnabling intuitive user interactions with multimodal HMis in connected cars●Seamless integration of consumer electronic elements in automotive hMis●Consistent and holistic user experience across all interaction modes.●intelligent voice technologies based on cloud services (nlU and personal voice assistant)

10:00amSolutionStudyEngineering Driver interfaces to Minimize Distraction and Support Automation and new Technology●Howdoprocedurestocomputethedistractionofvisual-manualinterfaceswork,suchasthosein SAERecommendedPracticeJ2365?●Whataresomeanalogousproceduresforassessingspeechinterfaces?●Whatdoweknowaboutnextgenerationinterfaces,suchasthoseusingaugmentedreality?●Whataresomeinitialfindingspertainingtothehumaninterfaceforpartiallyself-drivingvehicles?paul Green, research professor and leader Driver interface Group, University of Michigan

10:30amRefreshmentBreakwith

netWorKing zone

11:00amCaseStudyFeel the difference - HapticTouch: Safety feedback & blind manipulation●TactilefeedbackattouchbasedHMIs●Avoidunattendedreleasesby“forcesensing”●Blindmanipulationvs.manipulationforblindpeople●Moresecurityinthecar

11:30amCaseStudy Distracted driver HMi strategies and testing methods●IsDistractedDrivingisstillarelevanttopicwithautomateddrivingonthehorizon?●Continental‘sAwardWinningDriverFocusVehicleHMIapproach●Creative,low-costHMItestingmethodsforproof-of-conceptsZachary Bolton, project Engineer, Continental Automotive Systems / USA

12:00pmCaseStudyWhat to Do About Driver Distraction?●DriverAssistancesystemsandtheirHumanFactorsRequirements●Sourcesofdriverdistraction: - Much focus is placed on the hMi surrounding the design of the Center Stack area and the evolving and expanding multimedia options and controls - At the same time, we see the hVAC, that occupies the same space, expanding its options and controls so that each occupant of the vehicle can have their own customized climate - Similar to the right-click menus in software applications, we see a subset of the Center Stack controls duplicated on the steering wheel-Alsoinconsideration:DisplayingsomeofthemoretraditionalCenterStackinformationintheClusterinfrontofthe steering wheel…seemingly about the same time some of the information traditionally displayed in the Cluster and the Center Stack is being squeezed out on a heads-up display●Howcanwecopewiththis?Dave Mitropoulos-rundus, Senior Engineer, User Experience, Usability and Driver Distraction, Hyundai American Technical Center / USA






12:30pmSolutionStudyDesigning the World’s Most innovative Digital instrument Clusters and infotainment Systems 1:00 pm lunch with

netWorKing zone

streaM a streaM B

2:00 pm Case StudyDesigning a robust in-vehicle HMi●Howwellwillsmartphonegesturestransfertothecar?●Willgestureseverplayasignificantrole?●Canpersonalassistantsresolveissueswithspeech recognition?Chris Schreiner, User Experience practice, Strategy Analytics / USA

2:30 pm Case StudyMaking Things Easy is Hard: Balancing complexity, commonality across single purpose and multiple purpose HMis Dr. Margaux price, Manager iSG User Experience, John Deere / USA

3:00 pm Case StudyFeature Creep: Why Simple is the New Black●Whatmakesussusceptibletofeaturecreep:howour teams are setup, how we think about content and how we deliver products.●Whatisfeaturecreep?●Whenfeaturecreephappenstogoodproducts:classic examples in the industry●Costsoffeaturecreep:sacrificestosimplicity, core functionality and learnability●Whatcanwedo?Supportingvision,empowerment,simplicity and answering a need with our products and organizations●Whattodowhenyoualreadyhavefeaturecreep?Examining context dependent and prioritized design philosophiesShannon r Chiarcos, interaction Designer, General Motors / USA

3:30 pm Case StudyUse of stereoscopic graphics in 3D instrument clusters●Thetechnologybehindthe3Dinstrumentdisplays●Usecasesinautomotiveindustries●Developingthestereoscopicpipelineforcreatingappealing 3Dgraphics/animationsforusein3DinstrumentpanelsNebojsa visnjic, Senior visual & visual Effects Designer User Experience, robert Bosch llC

2:00pmSolutionStudyConstructing HMis that are built on user-centered design principles●KeyHMIdilemmaforautomateddriving:Keepingdriversenough ‘in the loop’ when interacting with a level 2 (partial)tolevel4(high)automatedvehicle(SAEJ3016)●AredriversevenreliablyabletointerveneifrequestedatLevels2-4●Whatisthehuman’sroleindifferentlevelsofautomation,andhow can hMis be designed to support them in their role?●Consideringoperatorandsystemconstraintsaspartofdeter-mining how to keep the driver contextually engaged●Discussingnon-intrusivefeedbackapproachessuchassonifi-cation and the placement of visual displays that will not cause driver distraction ●Theneedtounderstandhowtocommunicateandbuildarelati-onship with the driver in order to keep them in the loop and avoid misuse of the advanced technology system(s)Dr. Bobbie D. Seppelt, research Scientist, Touchstone Evaluations inc. / USA

2:30 pm Case StudyAre Cars and Drivers ready To Go on Autopilot? lessons From The Airline Cockpit●Automationintheairlinecockpit:Challengesthatneed to be overcome●RoadAutomation:Driverswillnowfacethesesamechallenges as they share the job of driving with complex systems.●Lessonslearnedinaviationandexploringwhatmightbein store for drivers who are about to „go on autopilot“Stephen M. Casner, psychologist at the U.S. National Aeronautics and Space Administration, NASA / USA

3:00 pm Case StudyRefining Automotive Experience Design Research●Howtodefine‘userexperience’tomosteffectively guide research and design initiatives ●Howtoleveragehumanfactorsprinciplestodrive “good” UX design●Strategiesforproductresearch,designandbenchmarking to produce an optimal user experience ●Implicationsforassessingnewandemergingsolutions and technologiesDr. Michael Tschirhart, Human Factors Technical Fellow and r&D Manager, visteon Corporation / US

3:30 pm Case StudyThe new Ui = No UiHenry Bzeih, Chief Technology Officer and Head of Connected Car, kiA Motors America






4:00pmRefreshmentBreakwith

netWorKing zone

4:15pm

CHallenge your peers – WHat Would you do?Moderatedduringtheroundtablesessions,participantsdescribeandinteractivelydiscusstheirspecificchallenges,approachesandsolutions regarding the conference topic. we.ConeCT inquires in advance about the central questions of the participants.

Suggested topics: Squeeze your users! Gain knowledge from usability testing!

Discussing the drivers‘ ability to intervene after long periods of automated vehicle control (driver takeover situations)

Automated / Autonomous Driving – The User experience

Debating the need for driver monitoring technologies to provide different levels of driving autonomy

5:30pmResearchStudy Driven by design: Automotive interactions research at Stanford●The challenges of shared control between driver and automation●The emotional experience of fully and partially automated driving●Building and testing an on-the-road simulator for autonomous driving●Assessing situation awareness during simulated and on-road driving ●Using design-driven techniques that are generative and user-centeredDr. David Sirkin, postdoctoral research Fellow, Mechanical Engineering, Stanford University

6:00pmKeynoteaddress Title coming shortyrichard pelletier, Chief interior Designer, User Experience, Ford Motor Company

6:30 pm Break before evening Dinner

7:00 pm dinner – end oF tHe day 1







agenda overvieWcONfereNce DaY 2 tuesday, april 26, 2016

8:00amRegistration–Coffee&Tea

8:30amSolutionStudyTitle coming shortlyDr. Amine Taleb, Manager Advanced projects, valeo Comfort and Driving Assistance Systems / USA

9:00amCaseStudyHMi for future carsomer Tsimhoni, Global innovation leader - Connected vehicle, infotainment, and Human Machine interface, General Motors

9:30amCaseStudySafety by Measure●Promotingdrivingsafetythroughdesignbyinvestigationofobjectiveevaluationmethodformulti-modelHMI●IntroducingtheAHEADconsortium,whichisaimedatdefiningmethodsandalgorithmstointegratemeasuresfrom different sensors and providing easy-to-understand report for engineers to make design decision●DevelopingtoolsenablingfrontlineengineertoperformHMIevaluationDr. yu Zhang, (Zeno), Senior Design Engineer, Denso

10:00amSolutionStudyThe Design and Science of Typography for the Automotive Space

10:30amWe.ConeCt Car HMi CaFés – Moderated round taBles we.CONECTandthechairmanopentheWorldCafébyexplainingtheprinciplesandsettingtheWorldCaféetiquette&Introduction: EachWorldCafémoderatorgivesashortdescriptionofthespecificCafé

10:45 am refreshment Break with networking Zone We.ConeCt autoMotive HMi teCHnology, tools & innovation sHoWCases

11:15amstart oF We.ConeCt World CaFés – 3 rounds CirCa 35-40 Minutes

Multi Modal CaféMulti Modal interaction (MMi)●WhatdowemeanbyMMI?●WhatchallengesdowefacewithMMI?●WhicharetheusecasesthataresuitablyaddressedbyMMI?●MMIandDriverdistraction●Whatarethestandardcombinations/bestpracticesforMMI?●HowcouldMMIhelpwiththeissuesregardingDriverdistraction?

User experience Design, Apps & infotainment CaféHMi for automated vehicles Café●Withinteractivein-cartechnologybecomingmoreandmorecomplex,howcanwemakesurethatthe driver is not required to constantly observe the system?●Howtodevelopsystemsthatconstantlyobservethedriver(socalled“fishtanksituation”)?●Howcanthedriverbesupportedbysuchasystem?●Howdoestherelationbetweenthedriveandthecarchangewhencarsarebecomingmoreandmoreautonomous?

hMi for automated vehicles Caférapid prototyping Automated vehicle interactions●RecognizingthechangingHMIlandscape-Distractionisnowattentioninautomatedvehicles●HowcandesignersdrawconclusiveinsightswhilebuildingADinteractions?●Howtogeneratedesignrequirementswhentherearesomanyunknowns?●Usingmultistageguidedimprovisationtocurateinteractions●Flexingthecreativemuscle-handsonrapidprototypingexerciseusingdesigndriventechniquesthatareuser-centered.●Endingwithwhatwedidandlearnt-somepreviouswork-RRADSandGhostRider(studiesdoneinthepastatStanfordUniversity)Nikhil Gowda, HMii researcher, renault innovation Silicon valley





agenda overvieWcONfereNce DaY 2 Friday, June 26, 2015

interface Design and evaluation Café Assessing HMi & User Experience Quality in the lab and in the Wild●AutomotiveHumanMachineInterfacedesignandevaluationforactivesafetysystemsandautomateddriving

Situational Awareness CaféHow to Ensure a Smooth and Safe Transition Between the Situation of Autonomous and Non-Autonomous Driving●HowdoesautomationimpactSituationAwareness(SA)●WhatlevelofSAdoesadriverneedinordertoensureasmoothandsafetransitionbetweensituationsof autonomous driving and non-autonomous (manual) driving?●HowmuchtimedoesthedriverneedforSArecoveryupontransferofcontrolbacktothedriver?●Doesthisrecoverytimedependonthelevelofautomation?●Aretherecertaindrivingtasksorfunctionsassumedbyautomationforwhichitisnotnecessarytokeepdrivers informed (e.g., eSC) of for successful transfer of control back to the driver?●Howdoweinformdriversofanautomatedsystem’scapabilitiesandlimitsinordertosupporttimelytransferofcontrol?●Whatis“adequatetime”forinformingadriveroftheneedtotransfercontrolwhensituationscandegradeatms-s?●Howandwhenshoulddrivingenvironmentinformationbepresentedinordertoappropriatelyre-orientdrivers‘attention and awareness back to the roadway?●Howdowedesignfortheunexpected,andaccountforthefulldynamicsofthedrivingenvironmentinautomation design to minimize driver takeover requests?Dr. Bobbie D. Seppelt, research Scientist, Touchstone Evaluations inc. / USA

Future CaféNext Gen automotive HMi Concepts - Direction and Challengesvishnuvardhan Sarma, HMi Engineer, Mobis North America

12:45pmlunch with netWorKing zone

1:15pmContinuing World CaFé sessionsTwo more round Tables

2:15pm refreshment Break with netWorKing zone

2:45pmResearchStudyThe symbiosis of HMi and automated drivingMark C. Boyadjis, Senior Analyst & Manager, infotainment Technologies, iHS Automotive

3:15pmKeynoteCore UX Design Strategies for the HMi●LookingattheoveralldesignoftheHMIsystemsfromavisualperspectiveandhowtheyengagetheuser●Transitionsthatmakesense●Mobilefirst●Gaming.Whyandwhatisadded.Safety.Theexperienceandshouldwe?●GoingbacktothebasicsvisuallytoenhancetheexperienceandaidthedrivertogetfromAtoBJanine risk, UX Creative Director & Consultant

3:45pm EndofCARHMIUSA2016



paCKages tailored to your needs

get iN tOuch NOW!



Business partner The annual industry show Car hMi USA 2016 presents the opportunities of hMi and user experience at the highest possible level. Become a part of the only global networking platform exploring technology, business models, case studies,actions,andprofitability.Thisistheidealplatformtoidentifytheindustry gaps that promise opportunities and business value for your products, services and solutions. over 200 international senior industry executives will attend to discuss their key challenges, industry topics and tasks, while exchan-ging knowledge and creating new partnerships. Join as a business partner to explorespecificmarketverticals,marketyourproductstoindustryleadersandgain brand exposure to your target audience.

our tailored Business partner packages will allow you to

SHowCASe yoUR PRodUCtS

We will help you to educate vehicle hMi / User experience executives on how to overcome key tech challenges. We will work with you to create a bespoke speaking opportunity and marketing package that best represents your service portfolio.

ReACH IndUStRy deCISIon MAkeRS

With 150+ of the world’s leading r&D-, technical-, strategic- and business executives you have the unique opportunity to use the conference sessions as a platform to meet pioneering decision-makers and construct your own industry-relevant live presentation to push your message straight to the industry.

InCReASe yoUR vISIBIlIty

An expo stand in our dedicated networking and exhibition area will provide you with the enhanced visibility you need to promote your offering to your specifictargetaudience.Wewillworkwithyouongettingthemostoutofourtargeted marketing campaigns and present your company in the spotlight of over 100+ top industry executives in the lead up to the event.

We are looking forward to welcoming you in USA!Kindest regards, your we.ConeCT Team

'It was intense and very rich. Very educative and nice friendly atmosphere' Cristelle elms, Consultant Manager, Digimind / France

WHo sHould sponsor?The annual Car hMi USA 2016 is USA’s leading conference tackling all verticals of vehicle hMi and user experience. if you are providing any of the following,youshouldjoinin:

Become A BusinesspArtner And you will hAve the chAnce to: ● Engagewithrealindustryendusers● Influencebusinessstrategiesandcreatenewopportunitiesforyourbusiness● Bepartofreal-lifeproblemsolvingconversationstopositionyourexpertise● Showcasehowcompanieshavesuccessfullyenhancedtheirbusinesses

using your new products, services and solutions● MinglewithorganizationsfromindustriessuchasR&DandEngineering

your CHanCe to sHape Car HMi usa 2016Don’t miss out on your opportunity to play an active role in this industry highlight event and ensure you reach your target audience, all conveniently over 2 days in USA.

get in touCHJoost Kampstra, Business Partner Manager,Phone:+49(0)305210703-49,Email:[email protected]

Business partners 2016

WHo Will you Meet?over 150 leading industrial experts and pioneers will gather in USA for the annual Car hMi USA 2016 here is just a small sample of the decision-makersyouwillmeetattheevent:

CEOs/CTOs/VPs,Directors,SeniorManagersof:

hMi HMi software, Human Factors, User Experience, Display Concepts, Head Unit & Apps, interaction Design, instrumentation, Displays & Haptics, interior, Electric/Electronics, infotainment & Cluster, Ergonomics, Driver, Environment Features

seMicondUctor devices

ergonoMic qUality

User experience

researcH

navigation tecHnology

developMent tools

consUlting

software and systeM solUtions

Haptics Maps strategy/iMpleMentation

typefaces tecHnology

cloUd engageMent platforM

gestUre control

HMi tools

visUal coMpUting

secUritybeHavioral researcH

driver distraction

http://car-hmi-usa.com/en/partners/



mOre stats & factsCar HMi usa 2016 - uX redeFinedApril 25 – 26, 2016 | The henry hoTel DeTroiT, USA

CoMpanies FroM our Business netWorK inClude

tHe CoMMunity geograpHiCal split

usa

Manager / senior Manager

JoBtitles oF tHe audienCe industry split

leader / director /

Head of

Ceos / Ctos / vp

47 %

17 %

36 %

leadertelematics& navigation principal Human

Factors & Comfort / ergonomics / uX

Control & displayConcepts

6%23 %

senior director HMidevelopment

9 %

12 %

14 %

16 %

20 %

other

senior software engineers

Head of infotainment

80 %

uK & ireland

6 %8 %

6 %

Asia Pacific

europe

32 %

14%12%

21%

15%

6%

tier 1 / suppliers

tier 2 / suppliers

oeMs

software / it / services

research institutes / academia

electronics



mOre stats & factsCar HMi usa 2016 - uX redeFinedApril 25 – 26, 2016 | The henry hoTel DeTroiT, USA

* TeAM DiSCoUnT 2nd delegate: -25% off full price, 3rd - 5th delegate: -35% off full price, 6th - 8th delegate: -45% off full price, from 8th delegate: -50% off full price

For more information on the programme, speakers and how to get involved visit our website

http://www.car-hmi-USa.com

ticKet OptiONs delegate pass

teaMpass

eXC

lusi

ve

aC

Ces

s to pre-event icebreaker Session

Networking dinner on day 1

industry survey results

Full Docpack of presentations and audio recordings

Full

aC

Ces

s to

2.5 event days

More than 20 enduser case studies and 15+ interactive sessions

To event expo space

Managed partnering sessions

lunch and refreshments throughout the event days

Conference documentation

All event audio recordings

online Networking Center

price (excl. VAT) 2.695 € UP To50% DiscOuNt*

BOOK NOW andreserve your seat

BOOK YOur ticKet tODaY!

Mobility Partner BooKing Code deZZiBd

USA


http://car-hmi-usa.com/en/book-now

http://www.car-hmi.com/en/book-now/

http://car-hmi-usa.com/en/book-now

april 25 – 26, 2016 · 2017-05-16 · car hmi usa 2016 - ux redefined april 25 – 26, 2016 | the...

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