UK NORDIC BALTIC SUMMIT: 19-20 JANUARY 2011

DENMARK FINLAND UNITED

KINGDOMLITHUANIA SWEDEN

ESTONIA ICELAND LATVIA NORWAY

THEME: Technology & Innovation

TITLE OF PRESENTATION: Apps: The Next Biggest Media Synopsis:

Apps is the biggest media invention since the Internet. Apps industry is to reach $30b/y in the next 5 years, eclipsing the Music industry. World’s largest open app store, GetJar, is originating from Lithuania, the country of mobile innovation.

Presenter: Ilja Laurs, Founder & CEO of GetJar

Short Biography: “Top 40 most influential people in mobile communications” by Informa, “10 Start-ups That Will Change Your Life” by TIME magazine and “Technology Pioneer 2011” by World Economic Forum are a few of Ilja’s numerous industry achievements.

Apps: the next dominant media and a $30b industry in the next 3-5 years

Apps larger than the music industry in revenue, than other media in mindshare

Sources: Chetah Sharma, Juniper, Forrester, GetJar

Music industry

Apps

Revenue($b)

Mobile

Internet

TVPrint

Mindshare

Lithuania: country of mobile innovation

Source: European Commission, 2009

Mobile penetration(Europe)

GetJar: world’s largest open app store; 2nd globally after AppleBorn in Lithuania, dominating globally

- world’s largest open app store

- over 300 thousand developers

- over 100 million downloads/month

- over 1 billion downloads to date

GetJar: world’s largest open app store; 2nd globally after AppleBorn in Lithuania, dominating globally

2008: Accel invests into a Lithuanian

company $6 million, first VC investment

in LT history2005: app store

starts in Lithuania, 3 years before

apps become big in the US

2009: Lithuanian company

expands into UK

2010: First Lithuanian company in

Silicon Valley