applying social media to workforce development
DESCRIPTION
This is a presentation given to members of the Chesapeake Regional Tech Council who had interest in using Social Media applications for Workforce Development.TRANSCRIPT
![Page 1: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/1.jpg)
Welcome CRTC!Social Media and Workforce Development Forum
![Page 2: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/2.jpg)
Strategies in Social RecruitingBuild your Workforce through Social Media
![Page 3: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/3.jpg)
Today’s Presenter
Veronica SegoviaEmployer Brand Marketer, Vocus
@VASegoviawww.linkedin.com/in/vsegovia
![Page 4: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/4.jpg)
Who We AreVocus offers a unique solution for marketers. Our software integrates powerful features of digital marketing including social, search, email and publicity. In addition, our software sends real-time marketing opportunities directly to marketers in the form of leads, prospects, social media conversations, curated content and inbound media inquiries. With our marketing consulting and services team ready to help, our software solution delivers marketing success.
Vocus (VOCS) based in Beltsville, MD, has over 1,000 employees with offices in North America, Europe and Asia.
![Page 5: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/5.jpg)
![Page 6: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/6.jpg)
Employer Branding
Source: LINKEDIN Talent Solutions: The State of Employer Branding, Whitepaper- October 2012.
![Page 7: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/7.jpg)
Employer Branding
Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision makers across 15 countries. LinkedIn Confidential ©2012 All Rights Reserved
Employer brand is top of mind for recruiting professionals.
![Page 8: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/8.jpg)
Employer Branding
![Page 9: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/9.jpg)
Employer Branding
![Page 10: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/10.jpg)
Employer Branding
![Page 11: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/11.jpg)
What is Social Job Sharing?
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
![Page 12: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/12.jpg)
Social Job Sharing
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
![Page 13: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/13.jpg)
Social Job Sharing
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
![Page 14: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/14.jpg)
Social Job Sharing
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
![Page 15: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/15.jpg)
Questions to Answer
![Page 16: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/16.jpg)
![Page 17: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/17.jpg)
First Steps…
• Audit
• Presence
• Targets
• Competition
• Relevant Networks
![Page 18: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/18.jpg)
![Page 19: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/19.jpg)
Tips to Build Your Employer Brand
![Page 20: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/20.jpg)
Tips to Build Your Employer Brand
![Page 21: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/21.jpg)
Tips to Build Your Employer Brand
![Page 22: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/22.jpg)
Tips to Build Your Employer Brand
![Page 23: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/23.jpg)
Socialize Your Careers Site
![Page 24: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/24.jpg)
Facebook: Statistics
• 52% of job seekers used Facebook to help find work in 2012. (source: jobvite)
• 1 in 5 job seeker had a contact share a job on Facebook. (source: jobvite)
• 80% of social media users prefer to connect with brands through Facebook. (source: Business2Community)
![Page 25: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/25.jpg)
• Cover Photo
• Profile Picture
• Applications- Job
Application- Blog- Videos- Social Media
![Page 26: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/26.jpg)
@VocusCareers participates in up to 25 career-related tweetchats/month.
• Increase• Expose• Reach• Engage
![Page 27: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/27.jpg)
Complete Profiles
![Page 28: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/28.jpg)
• +100 million users• Story with images• Mobile upload• FB Integration • Platform Links• Sharing
![Page 29: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/29.jpg)
LinkedIn• Recruiter tool• Job Posts• Employee Profile Ads• Amplify story with
images/video• Cross Promotion
![Page 30: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/30.jpg)
• +100 million users• Story with images• Mobile upload• FB Integration • Platform Links• Sharing
![Page 31: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/31.jpg)
Video
Source: Why Use YouTube for Recruitment? – HireRabbit Blog
![Page 32: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/32.jpg)
Video: Showcase Culture
![Page 33: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/33.jpg)
Video: Employee Testimonials
![Page 34: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/34.jpg)
Blog: Put a Face to the Workforce
![Page 35: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/35.jpg)
Blog: Employee Activities
Shana is running her first marathon in September! The Bellingham Bay Marathon takes place September 29 and Shana has chosen to dedicate her participation to the Boys & Girls Club of Whatcom County. Vocus employees have a great sense of community and come together in support of each other’s efforts. Read more to find out why Shana chose the Boys & Girls Club and how you can help..
![Page 36: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/36.jpg)
Blog: Basic Content Marketing
![Page 37: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/37.jpg)
Blog: Content Curation
![Page 38: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/38.jpg)
![Page 39: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/39.jpg)
Schedule Content
• Content Calendars
• Schedule Posts - Tools like Facebook, Tweetdeck, Buffer
• Drive traffic to and from each platform to grow engagement
![Page 40: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/40.jpg)
![Page 41: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/41.jpg)
Office Space
• Destination for Top Tech Talent• Termed “Googleplex” of Prince George’s Cty• Main Street Town culture builds community
![Page 42: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/42.jpg)
Monitor
Track results using insights from individual platforms or using a Dashboard such as the Vocus Marketing Suite.
![Page 43: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/43.jpg)
Monitor
Keep tabs on your competitors for analysis. Doing so can give you ideas for there you might need to have presence.
![Page 44: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/44.jpg)
Monitor
Know the discussion around your employer brand.
![Page 45: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/45.jpg)
What’s Working for Us
• LinkedIn- $$$• Social Job Sharing Program - $$• Facebook- $• Website - $• Twitter- $
![Page 46: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/46.jpg)
Create a Source in Applicant Tracking
![Page 47: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/47.jpg)
Track Results
![Page 48: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/48.jpg)
Connect with us!
Veronica SegoviaEmployer Brand Marketer, Vocus
@VASegovia@VocusCareers
www.linkedin.com/in/vsegoviawww.whyworkatvocus.com
![Page 49: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/49.jpg)
Questions?
![Page 50: Applying Social Media to Workforce Development](https://reader033.vdocuments.us/reader033/viewer/2022051616/554f125cb4c905723a8b4714/html5/thumbnails/50.jpg)
Thank You!Chesapeake Regional Technology Council:Social Media and Workforce Development Forum