APPLYING ANDREW GOODWINS

THEORY

By Tayla Powell

Relationship between the lyrics and visuals:

The visuals in my music video will both illustrate and amplify the

lyrics, for example the lyric ‘listen to the music of the moment

people dance and sing, we're just one big family’ while the visuals will show Conrad and Abi, having fun, laughing and joking together

as if they are a family, this will also be supported by the flashbacks of

their childhood.

Relationship between the lyrics and visuals:

There is also a moment when the lyrics are ‘I've been spending way too long

checking my tongue in the mirror. And bending over backwards just to try to

see it clearer, but my breath fogged up the glass

and so I drew a new face and I laughed’ while the visuals will show

Conrad trying on new outfits, such as a gothic style, geek style and street style

to attempt to fit the image Abi is looking for, he then smiles and laughs it off, as if he is thinking this is a silly idea. In the lyrics he is explaining to

attempt new styles and being someone else, therefore we have

made this connection between the visuals and lyrics.

Relationship between music and visuals:At the beginning of the music video, the

tempo of the song begins to build up, we can then visually see Conrad is set

out to find the love of his life and he will have an adventure to get there, this will be surrounded by bright colours which will help convey the joyous moment. In

addition, a similar thing will happen towards the end of the music video, the tempo of the song will slow down and

we will be able to visually see the couple together, the sun will be setting in the

background and the composition will be filled with subtle colours to help portray

the relaxed atmosphere. During the beginning and ending of the song, the cuts will be long and slow to help fit in

with the tempo, however when the chorus arrives, the use of close ups and

fast cuts will appear.

Particular music videos have their own music style and iconography (codes and conventions):

In addition, usually pop soul media product have heavy narratives, therefore this provoked us to adapt a detail and in-depth narrative to keep the audience hooked on the storyline.

Mono-tone colour scheme is used frequently in this type of media texts, considering it is being filming outside (beach, pier and fairground) the lighting we be natural throughout the video,

helping to fit into this convention. Using bright colour may attract the wrong target audience. However, in pop media products, usually they are extremely performance based but include

clear narrative that reflects the meaning of the lyrics. Taking mind we are using a sub genre, we need to take consider both conventions in the two genres, therefore even though we have created a heavy narrative, we have also conducted a fun, lively performance scene with an

interesting location, so it is able to be a part of the narrative as well.

Pop/soul music videos usually base their videos in naturalistic lactations to help create the cool and calm

atmosphere. In addition to this, typical pop music videos usually base their music products on romance, whereas soul music generally bases their narratives on family and

friends, therefore we have combined these two conventions but creating a relationship between two

teenagers who have known each other their whole life (which many people can relate to) to help not only to our

primary target audience but the secondary.

Demand of close ups to promote their image:

Similar to other music videos I have analysed, the use of close ups of the artist has been in

demand to help promote their image, therefore it is simple that we will use a lot of close ups of Conrad during the performance

scene. We will capture various shots from different angles, so we are able to alternate

with different shots. The use of close ups will only be used in the chorus, because this is when the tempo starts to get up-beat and

lively. In the other versus, there will be common display of long shots and mid shots. This means we are able to experiment with a

wide variety of shots. In addition, on the digi-pack, we will also

want to display a close up image of Conrad, preferably on the front or back of the album

cover, so he is easily recognisable to the audience.

There will be a notion of looking where Abi is looking for Conrad

when he has walked off in disappointment. To evidently establish this we will capture

various shots of Abi looking for Conrad, we will then intertwine this,

so it looks continuous

A frequently notion of looking:

A frequently notion of looking:

There will also be a notion of looking when young Conrad looks up from writing in his notepad to

find Abi starring at him.

Intertextual references from other forms of media e.g. film, television, series, music videos

etc: The costumes in my music video so have reference to Taylor Swift’s

‘Mine’ music video, due to the sharp snaps of dark clothing, with colourful

themes. However, it does have an Intertextual reference from the film

‘500 Days of Summer’ due to its non-linear narrative and romance plot in which Tom likes Summer, they fall in love and clips of the couple having

fun, laughing and joking are displayed however Summer then finds another man, Tom is disappointed, although at the end, the couple are reunited. In addition, there is also an influence from reggae artist – Bob Marley due to the tempo and instruments being

used in the song.