applying andrew goodwin - copy - copy
TRANSCRIPT
7/31/2019 Applying Andrew Goodwin - Copy - Copy
http://slidepdf.com/reader/full/applying-andrew-goodwin-copy-copy 1/4
Applying Andrew Goodwin’s Theory to a music
video:
Track: For the First Time
Artist: The Script
Director: Jonathan Kasdan
Genre: Alternative Rock
Relationship between the lyrics and visuals:
As the lyrics are ‘and we are drinking cheap bottles of wine’ the camera shows
the two characters drinking alcohol whilst being playful and having a good
time.
Here is another good example of there being relationship between the lyrics and
visuals, as the lyrics say ‘crying till we are close to tears’ the camera shows the
women crying whilst writing the letter home, emphasising she misses home.
7/31/2019 Applying Andrew Goodwin - Copy - Copy
http://slidepdf.com/reader/full/applying-andrew-goodwin-copy-copy 2/4
Relationship between music and visuals:
Towards the end of the music video when the tempo of the song begins to slow
down, this allows the audience to focus on the characters emotions, which is sad
and the black silhouette helps to portray an emotional moment. We can visually
see the male character, which is surrounded by the day coming to an end which
links in with the slow tempo and depressing moment.
Particular music videos have their own music style and iconography (codes
and conventions):
Alternative rock music videos generally contains a love story narrative which
may have some difficulties within it, these can be both positive and negative.The first photo shows the couple being playful and having a good time, however
7/31/2019 Applying Andrew Goodwin - Copy - Copy
http://slidepdf.com/reader/full/applying-andrew-goodwin-copy-copy 3/4
the bottom photo is in black and white composition and this is shown frequently
when the couple have argued. In addition, the use of a black and white
composition within the performance scene is typical to an alternative rock
music video because it has a strong narrative.
Often due to the demands of the record label, artists videos will include
many close ups of the artist and will often develop motifs that repeat
throughout the video – this allows the band to promote their image.
Here are a few close up and extreme close up shots from the music video in
various angles, this emphasising the artist’s emotions due to the strong
narrative. We never actually see the vocalist directly, only at the end of the
music video which creates a mystery throughout the video.
A frequently notion of looking:
7/31/2019 Applying Andrew Goodwin - Copy - Copy
http://slidepdf.com/reader/full/applying-andrew-goodwin-copy-copy 4/4
There is no reference to the notion of looking through screens; however in this
photo above it shows the main character looking, creating a sense of loneliness.
There is also no voyeuristic treatment of the female body as it doesn’t fit within
this genre of music
Intertextual references from other forms of media e.g. films, television
series, music videos etc:
The script got their inspiration from realising the recession, people are losing
their jobs and their valuable things, therefore many people could relate the
lyrics and music video.