applications, lifestreams and your company
DESCRIPTION
I gave this talk at ConvergeSC (convergesc.org). Applications, Lifestreams and Your Company: How to use social APIs to connect with and engage your audience in a way that is beneficial to both you and your customers.TRANSCRIPT
Why?
Source: Universal McCann Wave 3 (April 2008)
83%
55%
Where are your customers?
Source: Universal McCann Wave 3 (April 2008)
83%
55%
Where are your customers?
How?
Viral
Forced Invite
Invite After Action
Lifestream actions
Lifestream actions
1:1
Value
Objective"You can build a great application that is used by millions
of people, but if it doesn’t help you with your business, what’s the point?"
Neil Patel, Search Engine Land
Awareness/PR
Traffic
Money
Money
Where?
• #1 in 7 verticals
• 18 of Yahoo’s products are #1 or #2 in their category
• 600M unique visitors a month, 260M signed in
• 180B page views per month
• 235B user minutes a month
• Over 10B user relationships
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Robyn Tippins
Community ManagerYahoo! Developer Network
developer.yahoo.com