Cognitive

Experience

Speed

Design a vase.

Design a better way for people to enjoy flowers in their homes.

IBM Design :: IBM Confidential :: ©2013 IBM Corporation

IBM Design :: IBM Confidential :: ©2013 IBM Corporation

Empathy

Observe Reflect Make

Observing is about immersing yourself in your users’ world.Sponsor Users

Reflecting is about converging on a point of view.

Playbacks

Making is about giving form to new ideas.

outcome, not Process.

It was inefficient. But it worked.

“—General Stanley McChrystal

Team of Teams, 2016

“

VPPhDInventorGMPublished writer

Culture

IBM STUDIOS PROGRAM

17

People +Places +Practices.

Where … how does it apply?

Cognitive Enterprise … simplicity in concept

IBM GPS :: IBM Confidential :: © 2016 IBM Corporation

Cognitive Enterprise … iterative design & agility

IBM GPS :: IBM Confidential :: © 2016 IBM Corporation

Front Office Transformation

Digitally driven front officeDelightful Customer experience

Real-time actionable data Enjoyable Systems of engagement

Intelligent automationEmbedded analytics

Intelligent digital supportTrusted Systems of record

Democratized learning

Back Office TransformationCognitive Technology

DiscoverDecideEngage

ONE OfficeTransformation

Radical CollaborationEnterprise Curiosity & Innovation

21© 2016 IBM Corporation