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Pontiflex AppLeads - the only performance-based, mobile advertising platform. Opt-in signups via applications on iPhone and Android.TRANSCRIPT
Pontiflex AppLeads™
Mobile Performance Marketing
Why Mobile?
Source: eMarketer , October 2010
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2009 2010 2011 2012 2013 2014
US Mobile Ad Spending $ Millions
• Mobile advertising is doubling every two years
Why Mobile?
• High smartphone
penetration in US
• More consumers
shopping online
• +26.7% YTY
• Mobile users are
affluent
• 2X more likely to
make $100K/year
Online Ad Solutions Don’t Work in Mobile
• CPC is the current mobile pricing
model, but it is broken.
• CPC suffers from very high
abandonment and accidental clicks
– According to a December 2010 Harris
study, 63% of mobile app users said
they click on mobile app ads more often
by mistake than on purpose
4
“Today when you click on
a banner ad, it yanks you
out of your app and
throws you onto the
advertiser’s web page. So
people don’t click on the
ads.” – Steve Jobs
Mobile App Advertising Solutions
5
Click-
based
Solutions
In-App Advertising
Solutions
Admob Apple iADs Pontiflex
AppLeads
Time to
Launch
1 day 2 months 30 minutes
Performance Clicks Impressions Sign ups
Our Solution - Pontiflex AppLeads
• Mobile signup ads
• Only pay for valid,
new-to-file sign ups
• 100% opt-in
• Free Branding
Hundreds of premium applications
• Advertise in the
latest and greatest
applications easily
• Automatically
optimized to reach
your audience
• Reach affluent
iPhone users
Mobile Connected the ASPCA to
Qualified Pet Lovers
• Over 5,000 pet lovers in three
weeks
• Subscribers acquired through
Pontiflex performed 2X better
than organic signups
– Open rates
– Click rates
– Donations
Case Study: ASPCA Added Mobile Apps to
Online Plan From Single Point of Connection
Original
Online
Campaign
New
Mobile
Campaign
Simple Creative
• 70 X 70 Logo
• 40 character headline
• 120 characters body text
Getting Started
Launch & Optimize
Complete Simple Creative
Sign Insertion Order
Develop Plan with Pontiflex Team
Advertisers Using Pontiflex AppLeads
“Pontiflex has changed the face of
mobile advertising .”
“We acquire more than half of
our new subscribers through
Pontiflex.”
“People acquired through
Pontiflex were more engaged
than even organic sign-ups.”
“New York City’s 10
Hottest Tech Startups”
“A less intrusive experience
than a takeover ad that might
click the user into a slow
loading mobile screen.”
What People Are Saying
“Pontiflex AppLeads is a
game changing solution.”
Who we arePontiflex is the industry’s leading email and social acquisition platform.
What this means for youOur enabling technology helps brands, organizations and direct marketers connect and engage with people no matter where they are – online, mobile or social media
Employees and offices40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India
Executive teamInvolved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy
A Little About Us
