appeals used in advertising
DESCRIPTION
Appeals used in Advertising. R elated to an individual’s psychological and social needs for purchasing certain products and services. . 1. Emotional Appeal. Personal emotions (safety, fear, love, pride, joy) These emotions drive people to buy products. Personal appeal. - PowerPoint PPT PresentationTRANSCRIPT
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APPEALS USED IN ADVERTISING
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1. EMOTIONAL APPEAL Related to an individual’s psychological
and social needs for purchasing certain products and services.
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PERSONAL APPEAL Personal emotions (safety, fear, love,
pride, joy) These emotions drive people to buy
products
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SOCIAL APPEAL Social aspects such as recognition,
respect, status, affiliation can influences purchases
Peer pressure is sometimes used
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FEAR APPEAL Often associated with beauty or health
products including insurance
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HUMOUR Can help to catch viewer’s attention Often related to a benefit that the
customer can get out of it
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2. SEX APPEAL Sex sells! Raises curiosity and often results in
strong feelings towards the ads
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3. RATIONAL APPEAL (COMMON SENSE) Focuses on individual’s functional or
practical needs for a product or service
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BIOLOGICAL NEEDS
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BEST ADS… http://
www.youtube.com/watch?v=ls-HwZJrejM
http://www.youtube.com/watch?v=s_xI5E4zVFs