App Store App Preferences, Q1 2010 (Opportunities for App Developers)

Copyright 2010, Third Ave Labs Page 1

April 20, 2010

About Apptizr

Copyright 2010, Third Ave Labs Page 2

Apptizr.com

website beta launch Dec 2009

Apptizr

iPhone

App released on iPhone

App Store in Jan 

2010

Surpassed 10 million app recommendations served in 

April 2010

Apptizr

is the best way to discover high quality iPhone

apps 

that matches users’

interests 

App Store Category Analysis (Opportunities for App Developers)

Copyright 2010, Third Ave Labs Page 3

Key Findings

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Games and entertainments apps are numerous (more 

competition) but also popular (more demand)

Despite their abundance (more competition), books and 

education apps are not particularly popular (low demand)

Productivity, utilities, and social networking are also 

areas of opportunity

Different app categories present varied levels of opportunity 

for app developers 

App Store Category Popularity (Developer)

Copyright 2010, Third Ave Labs Page 5

Developers so far have flocked to Books, Games and 

Entertainment categories Apps by Category

72111,014

10,676

6,773

3,144

7,027

4,247

3,259

4,469

4,476

6,944

2,578

10,441

3,895

28,608

2,640

22,268

13,668

4,641

32,715

Weather

Util ities

Travel

Sports

Social  Networking

Reference

Productivity

Photography

News

Navigation

Music

Medical

Lifestyle

Healthcare & Fitness

Games

Finance

Entertainment

Education

Business

Books

App Store Category Popularity (Developer)

Copyright 2010, Third Ave Labs Page 6

This is true for both paid and free apps. Although there are 

relatively more paid apps in books, education and travelPercentage of Apps by Category

0%

7%

4%

3%

3%

3%

3%

2%

5%

2%

7%

1%

7%

2%

18%

2%

13%

5%

5%

7%

0%

6%

7%

4%

1%

4%

2%

2%

2%

3%

3%

1%

5%

2%

15%

1%

12%

8%

1%

22%

0% 5% 10% 15% 20% 25%

WeatherUtilitiesTravelSports

Social NetworkingReference

ProductivityPhotography

NewsNavigation

MusicMedicalLifestyle

Healthcare & FitnessGamesFinance

EntertainmentEducationBusinessBooks

Paid

Free

Percentage of Apps Downloaded

Copyright 2010, Third Ave Labs Page 7

Games, entertainment, and productivity apps get a 

disproportionate percentage of downloads by Apptizr

users

Percentage of Apps by Category

0%

6%

6%

4%

2%

4%

2%

2%

2%

2%

4%

1%

6%

2%

16%

1%

12%

7%

3%

18%

0%

8%

1%

1%

4%

3%

5%

3%

1%

1%

4%

1%

7%

2%

29%

1%

22%

3%

1%

3%

0% 5% 10% 15% 20% 25% 30% 35%

Weather

Utilities

Travel

Sports

Social Networking

Reference

Productivity

Photography

News

Navigation

Music

Medical

Lifestyle

Healthcare & Fitness

Games

Finance

Entertainment

Education

Business

Books

% of Apps Downloaded (Apptizr)

% of Apps in App Store

Categories with the 

highest download per app 

ratio: Games, 

Entertainment, 

Productivity

Categories with the 

lowest download per app 

ratio: Books, Travel, 

Sports, Education, and 

Business

Percentage of Apps Rated

Copyright 2010, Third Ave Labs Page 8

Similar results are found by looking at percentage of apps 

receiving reviews on App Store (proxy for downloads)Percentage of Apps by Category

0%

6%

6%

4%

2%

4%

2%

2%

2%

2%

4%

1%

6%

2%

16%

1%

12%

7%

3%

18%

1%

7%

1%

2%

6%

2%

3%

2%

1%

1%

4%

0%

4%

2%

45%

1%

16%

1%

1%

1%

0% 10% 20% 30% 40% 50%

Weather

Utilities

Travel

Sports

Social Networking

Reference

Productivity

Photography

News

Navigation

Music

Medical

Lifestyle

Healthcare & Fitness

Games

Finance

Entertainment

Education

Business

Books

% of Apps  Rated (App Store)

% of Apps  in App Store

Categories with the 

highest ratings per app 

ratio: Games, Social 

Networking, 

Entertainment

Categories with the 

lowest ratings per app 

ratio: Books, Education, 

Travel,  Business

Percentage of Apps Liked

Copyright 2010, Third Ave Labs Page 9

Most “liked”

categories by Apptizr

users are games, 

entertainment, productivity, and utilitiesPercentage of Apps by Category

0%

6%

6%

4%

2%

4%

2%

2%

2%

2%

4%

1%

6%

2%

16%

1%

12%

7%

3%

18%

1%

10%

2%

1%

5%

5%

10%

4%

2%

1%

5%

1%

7%

4%

19%

2%

13%

4%

2%

3%

0% 5% 10% 15% 20%

Weather

Utilities

Travel

Sports

Social Networking

Reference

Productivity

Photography

News

Navigation

Music

Medical

Lifestyle

Healthcare & Fitness

Games

Finance

Entertainment

Education

Business

Books

% of Apps  Liked (Apptizr)

% of Apps  in App Store

Categories with the 

highest likes per app 

ratio: Productivity, 

Utilities, Social 

Networking, Games

Categories with the 

lowest likes per app ratio: 

Books, Travel, Sports,  

Education

Category Popularity by User Browse

Copyright 2010, Third Ave Labs Page 10

Top categories browsed by Apptizr

users are utilities, games, 

entertainment, and productivity Percentage of Apps Browsed by Category

1%1%

1%

1%

2%

2%

2%

3%

3%

3%

3%

3%

4%

5%

5%

6%

8%

9%

15%

24%

Sports

Weather

Finance

Travel

News

Education

Books

Healthcare & Fitness

Reference

Business

Social  Networking

Medical

Photography

Navigation

Music

Lifestyle

Productivity

Entertainment

Games

Util i ities

Apptizr

Q1 2010 Top Apps

Copyright 2010, Third Ave Labs Page 11

Q1 2010 Top Liked Apps (Free) 

Copyright 2010, Third Ave Labs Page 12

Rank App Category

1 Pandora Radio Music

2 Shazam Music

3 Google Mobile App Reference

4 Google Earth Travel

5 Remote Entertainment

6 Movies Entertainment

7 textPlus Social Networking

8 Backgrounds Entertainment

9 Bump Social Networking

10 SnapTell Lifestyle

Q1 2010 Top Liked Apps (Paid) 

Copyright 2010, Third Ave Labs Page 13

Rank App Category Price

1 RedLaser Utilities $0.99 

2 Tap Tap

Revenge Classic (paid version) Games $1.99 

3 Tap Tap

Revenge 2.6 Games $0.99 

4 Pocket God Entertainment $0.99 

5 1Password Productivity $6.99 

6 Star Walk ‐

5 stars astronomy guide Education $2.99 

7 Air Sharing Productivity $2.99 

8 AppSniper Productivity $0.99 

9 SoundHound Music $4.99 

10 Things Productivity $9.99 

Q1 2010 Top Downloaded Apps (Free)

Copyright 2010, Third Ave Labs Page 14

Rank App Category

1 MyTown Entertainment

2 Deal or No Deal: Million Dollar Mission Lite Games

3 Tap Fish Games

4 eWiFi Utilities

5 BubbleWrap Entertainment

6 Apptizr Productivity

7 textPlus Social Networking

8 Would You Survive? Entertainment

9 EPIC FAIL Lifestyle

10 Google Earth Travel

Q1 2010 Top Downloaded Apps (Paid)

Copyright 2010, Third Ave Labs Page 15

Rank App Category Price

1 Fingerzilla Games $1.99 

2 1Password Productivity $6.99 

3 Night Stand Utilities $0.99 

4 Star Walk ‐

5 stars astronomy guide Education $2.99 

5 Pocket God Entertainment $0.99 

6 The Moron Test Entertainment $0.99 

7 iHandgun Entertainment $0.99 

8 AppSniper Productivity $0.99 

9 SoundHound Music $4.99 

10 RedLaser Utilities $0.99