app sharing

FLIPBOARD APP Sharing

JIANG Chunyu

1155080917

Agenda

1. Introduction

2. Online & Mobile Journalism

3. My own thoughts

Introduction

Introduction

• Flipboard launched in July 2010 as the world's first social magazine,

where content from social networks, publishers, online sources and

photo sharing sites could all be accessed in one place.

• Download Flipboard for free on iOS, Android, Blackberry, Windows

8 & Windows Phone

Introduction 概況介紹 Different versionsEnjoy Flipboard in 19 localized editions—for Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Latin America, Netherlands, Russia, Spain, Taiwan, Turkey, U.S. and U.K. (The Flipboard, Inc. pushed Flipboard China in June. 22.2012.)

Awards• Apple’s App of the Year (2010)• TIME Magazine 50 Best Inventions (2010)• WIRED magazine Essential App (2011)• TechCrunch Cruchies — Best Touch Interface (2011)• Gannett Foundation Award for Technical Innovation in the

Service of Digital Journalism (2011)• Webby Award Winner in News, Social categories, as well as

People’s Voice Award in Visual Design (2011, 2012, 2013) • PC Magazine 100 Best iPad Apps (2012)

• Other basic information

Flipboard is a social magazine. It is the most popular way to

catch up on the news, read stories from around the world and

browse the articles, videos and photos friends are sharing. To

begin, pick a few interests and tap any of the tiles to begin

flipping through your personal magazine.

Log-in：• Flipboard account

• Connect Flipboard to up to 12

social networks, streamlining

your reading and activities like

commenting, liking and sharing.

• Services include Twitter,

Facebook, Instagram, Google+,

YouTube, LinkedIn, Flickr,

500px, SoundCloud, Sina Weibo

and Renren.

• The iPhone and Android versions have a "Cover

Stories" section on the first page

• Read Cover Stories for a quick check on what’s

happening now.

• Cover Stories is created just for you and is filled with

popular items from everything you’ve added to your

Flipboard.

Cover stories

• All your news, interests and social updates in

one personalized magazine.

• Save stories you love into your own magazine.

Use the “+” button on any item, select ‘create a

magazine’ and collect favorite stories, images

or videos.

Personalized Page

• Search for anything—people, topics, hashtags,

blogs, your favorite sites—and flip through the

results in a beautiful magazine format.

Search

個人頁面及推送通知

Online & Mobile Journalism

Online & Mobile Journalism 新聞相關

類型：• 源自各大新聞門戶／媒體的新闻信息（可追蹤，收到相應的新聞推送）• 由 Flipboard 進行整合後的新聞欄目及頻道（如「新聞熱門」「每日精選」「大事件」等）


• 各大源自各大新聞門戶／媒體的新闻信息（可追蹤，收到相應的新聞推送）


以 China Daily 為例：• 帳戶主頁面瀏覽者翻頁（所發布的資訊數量）追蹤者• 其他頁面簡潔，視覺效果好可進行多平台分享

Add blogs and publications like The New York Times, PEOPLE magazine, Fast Company and many more by using the search bar or tapping the red ribbon to open the Content Guide. You can also connect your social networks like Twitter, Facebook, Instagram, Tumblr and Google+ to see what friends are posting and easily share articles with them.


以 China Daily 為例：• 圖片類新聞單條新聞單個• 可轉發、贊、評論、收藏


以 China Daily 為例：• 文字類短新聞兩到三條新聞組成一個頁面• 點開後可點擊「查看原文」• 原文會跳轉到該媒體的官方網站子頁面


• 由 Flipboard 進行整合後的新聞欄目及頻道

My own thoughts 個人想法

精美的界面設計 Exquisite interface design

流暢的操作體驗 Smooth operation experience

強大的抓取技術 Powerful grab technology

較全面的內容覆蓋 Comprehensive content coverage

豐富的新聞源 Rich source of news

優質的內容整合 High-quality content integration

適合碎片化閱讀 Suitable for fragmented reading

整體評價

流量消耗大 Traffic consumption

更適合平板使用 More suitable for flat-panel use

不支持離線下載 Offline downloads are not supported

不支持自定義源，无法直接添加 RSS

Custom feeds are not supported and can not be added directly

对国内（中國）的新闻源支持略差Support for domestic (China) news sources is slightly worse

本土化進行的比較艱難Localization is more difficult

Overall Evaluation

最近更新的 Flipboard 添加了很多優秀的新聞內容，雖然這些內容都是來源網站已有的，但是 Flipboard 的價值就在於將這些內容重新排版，提升用戶的閱讀體驗，真的和雜誌相差無幾。而且 Flipboard 的核心理念是 social magazine ，將 Flipboard 的內容分享到其他社交平台上也是很便利的。

早在 2012 年 Flipboard 的用戶量就超過了 2000 萬。除了閱讀， Flipboard 也已經上線 TV

和電商，也就是已經開始轉換用戶價值。但是， Flipboard 在中國國內有壁壘和障礙。 Flipboard 在國內的實際體驗和內容做的都不

夠好。它強大是抓取技術，但對中國國內的用戶習慣不是很了解，真正實現本土化比較困難。

其他想法 Other Thoughts

如今，同類的社交化閱讀軟件層出不窮，如 ZAKER ，網易雲閱讀，鮮果聯播等。我發現這類應用存在的問題是同質化越來越嚴重，自身特色與定位並不明確。我認為，對於社交化閱讀軟件來說，設計和交互體驗是最吸引人的地方；但內容和閱讀體驗才細水長流，決定著用戶是否會長期使用。

FLIPBOARD APP Sharing

JIANG Chunyu

1155080917

THANK YOU !

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