app promo wavefront present 3/23.pdf

App-‐Promo / gary@app-‐promo.com / www.app-‐promo.com / Tweet us @AppPromo

Wavefront – March 23, 2012

•  Many companies invest money in developing apps but do not invest in the business of applications: strategy, marketing & monetization

•  Lack of understanding about the importance of strategy and marketing from product strategy to commercialization and ongoing marketing

•  Limited time or resources to focus on anything but development and general support

•  Unaware of the discovery channels and marketing opportunities outside of the major app stores


•  We are experts in the BUSINESS of apps – over 22 combined years in the mobile business

•  We believe that in order to succeed in today’s saturated app marketplace you need to spend as much effort and energy on marketing your app as you have building it

•  Our services touch every part of the app lifecycle

•  Strategy: Product, Pricing, Commercialization, Marketing

•  Marketing & Promotions: PR & Blogger Outreach, Social Media, ASO, SEO, Paid Media

•  Monetization: eCPM optimization, Business modeling, Technology & Partner Assistance


1.  Evaluate and Analyze the Competition 2.  Describe your app’s Unique Selling Proposition (USP) 3.  Understand and Find out your customer 4.  Calculate the Cost of Acquisition (CPA) of Your Customer 5.  Create a Marketing Budget 6.  Test, Tweak, Test and Execute 7.  Analyze Results



§  Find out how your competition are marketing there apps

§  Try to determine why

certain apps are doing well and others are not


§  Why should a user download your app

§  What is your secret sauce

§  Can your application be

replicated ?


§  Is it Mom’s between 35 and 40

§  Understand who will be using your application and why

§  Find out how your customer spends their time and how often will they be using your application


§  Find out how much it will cost you to get a customer (i.e. how much you need to spend on paid media)

§  Estimate the average life of your customer and the amount they will be spending on your app.

§  You can then figure how how much you should be spending


§  Once you figure out your acquisition cost you can then plan your marketing budget

§  Budget should be a combination paid and earned:

PAID • PR • SEO • Paid Media EARNED • Social Media • Blogger Outreach


§  Analyze your spend and your downloads

§  Look at downloads, open rates and engagement over campaign

§  Use results for measurement of current and future campaigns

1.  Be Found and Sell Your App 1.  App Name 2.  Product Description 3.  Product Screenshots 4.  Video

2.  Stand Out from the Crowd 1.  App Icon 2.  User Reviews & Ratings

3.  Talk to Your Users Like People



App Name & Description

1.  Do your homework – identify keywords (competitors, tools etc.)

2.  Use Keywords in Name & Description 3.  Organize & use your description to sell

Screenshots

1.  Lead with your strongest screen 2.  Don’t use settings or title pages

3.  Consider creating marketing graphics

App Icon

1.  Stand out from the crowd with color and quality

2.  Focus on images and icons not words 3.  Avoid using screenshots or existing

title pages

Other

1.  Reviews & ratings can differentiate you in a list so focus on getting these

2.  Communicate with your product updates (don’t just list tech jargon)

3.  Consider creating a video to use in the app store (especially for Google Play) to market & sell you app

PHONE: + 1 (416) 464-2223 EMAIL: [email protected]

•  Facebook: www.facebook.com/apppromo •  Twitter: @AppPromo •  LinkedIn: App-Promo •  YouTube: www.youtube.com/apppromo


Available on iOS, Android, Windows & Nokia DOWNLOAD THE APP-PROMO APP

Keyword “App-Promo”

app promo wavefront present 3/23.pdf

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