app nation: a creative look at the design, gestures and native features used by apps
TRANSCRIPT
app nation
Prepared by: Molly Garris Prepared for: Leo Burnett USA March 30, 2011 1
1 in 4 adults now use mobile apps
Source : Pew Research Center’s Internet & American Life Project May 2010
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Apps Available 350,000 100,000 10,000
Top App Stores
Average No. of Apps 40 25 14
Sources: Apple, Engadget, Mashable, Into Mobile and O’Reilly
state of app downloads
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most downloaded app
Source : Facebook
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67,575,749 monthly active users
designing for iphone
Source : Facebook iPhone App
67,575,749 monthly active users
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designing for android
Source : Facebook Android App
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31,149,002 monthly active users
designing for blackberry
Source : Facebook Blackberry App
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• Software Downloaded to Phone • Taps Into Native Phone Features • Integrated User Experience
intro to mobile apps
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how facebook apps integrate with native features
Source : Facebook iPhone App
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Apple iOS
Apple iPhone 4
Apple iPhone 3
Apple iPad 2
Apple iPad
Google Android
Motorola Droid
HTC Evo
Samsung Galaxy S
Samsung Galaxy Tab
*Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm
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touch
11 Source : http://www.lukew.com/touch/
tap
Source : iTunes Tap Tap Revenge App
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tap
Source : iTunes Simon Says App
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drag
Source : Playzgame.com and iTunes Bejeweled 2 App
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drag
Source : PhoneDog.com and iTunes Angry Birds App
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flick
Source : iTunes Paper Toss App
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flick
Source : iTunes Fruit Ninja App
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pinch / spread
Source : iTunes In Bed Tagger App
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Apple iOS
Apple iPhone 4
Apple iPhone 3
Apple iPad 2
Apple iPad
Google Android
Motorola Droid
HTC Evo
Samsung Galaxy S
Samsung Galaxy Tab
*Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm
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video
Source : iTunes Vintage Video Maker App
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camera
Source : Gadget Tech Blog
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forward-facing camera
Source : iTunes Incredibooth App
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voice
Source : iTunes I am T-Pain App
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voice
Source : http://www.syfy.com/beinghuman/shazam/ 24
gps
Source : iTunes Slurpee App
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compass
Source : iTunes Planets App
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gyroscope
Source : iTunes Eliminate: Gun Range
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gyroscope
Source : iTunes Rubik’s Cube
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accelerometer
Source : iTunes Doodle Jump
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accelerometer
Source : iTunes Labyrinth 2 App
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app development
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• Select site content and features based on what would provide value to users on-the-go, and by considering what phone’s features to tap into
• Apple iTunes requires app approval — typically a 3-10 week process • Blackberry App Exchange also requires app approval — typically a 1-2 week
process Submit
For Approval
• The app is built using a SDK (software development kit) for each selected platform • Apps require rigorous testing to avoid unnecessary app updates
• Create Designs and User Experiences for each of the selected platforms
Code on
SDK
Design
• Determine the Technical Profile of your intended audience • Select platforms to build on Determine
Breadth
Define Features
considerations
Getting featured Search terms App icon, name, description and content App load screen App publisher – brand, dev team, etc.
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app resources
• Appy Awards – shows recent award finalists and submissions • Mobile Awesomeness Blog – design blog around mobile-optimized
websites but ideas can be applied to apps • Mobile Marketer – excellent source for all things mobile
• The FWA – design blog with innovative mobile work
• App Store SDKs – Software development kits typically have design
resources and guidelines
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