App discovery is a problem

•  App sales decreases over time – Daily sales decline, even at the #1 position

•  Mobile user base is growing – Mexico and Brazil lead LATAM mobile growth

Quick facts

App sales decrease over time

1. March 2009 Flight Control launched 2. Three months later, it sold 1 million copies. 3. After 10 months it sold the 2 millionth download      

Current tactics are not enough

•  Updated •  Communicated with players •  Integrated social networking •  Reached out to media •  Christmas and Holidays •  Cross-promoted

Sales decrease, even at the #1 position

Mobile user base is growing

Mexico and Brazil lead LATAM growth

250,000  unique  iPhone  and  iPod  touch  users  in  Brazil  each  month.  

Sales mobile Users = ?

•  A small number of iPhone (Android) users check the App Store (Market) on a regular basis.  

Reach users within apps

So…