By

G.Vishal Chakravarthy 35274Prasanna Kumar 35310 Sameer Chakraborthy 35259

APOLLOHOSPITALS

INTRODUCTION Apollo hospital was started by Dr.Prathap C Reddy in

1983.  Apollo Hospitals was named after the first spacecraft

that landed on the moon Apollo hospital has over 8500 beds in 53 hospitals in

india and across asia and africa

The Apollo GroupApollo Munich health insuranceApollo health street Limited Apollo PharmaciesApollo health and lifestyle LimitedMed varsity online limitedApollo Telemedicine Enterprises Limited (ATELFamily Health Plan Limited (FHPL)Equipment WorldKeimed.com LimitedApollo Global Projects Consultancy

Growth story

2011:

Pioneer

2006:Recognition and awards

1990:

Diversification

1988: Expansion

1983: Inception

2000: Growth

Health care industry in India

Key PlayersFinancial Outlook of ApolloBeyond the business

Health care industry in India Operates in public and private sectors and

consists of hospitals and allied sectors. Country’s middle class grew from 45% in

1998 to 63% in 2012. Growing at a rate of 23% per annum with a

revenue of $40 billion in 2012 which is roughly 7% of Indian GDP.

Private healthcare sector accounts for nearly 80% of the health expenditure in India.

Private Health Sector

Key Players in private health sector

Financial Performance Main sources of revenue are hospitals and

standalone pharmacy outlets.

With the increased network of hospitals and standalone pharmacy outlets, the revenue increased to Rs 25 billion in 2011 from 19 billion in 2010.

Compound annual growth rate (CAGR) of 19%.

Beyond the businessCorporate Social Responsibility:

Apollo Reach Hospitals: To make advanced technology and experienced medical professionals accessible to the people living in rural and semi-urban areas in the country.

SACHi: Saving A Child's Heart initiative (SACHi) is one of Asia's largest voluntary organizations, dedicated to pediatric cardiac care and child heart surgery for the underprivileged.

DISHA is a novel telemedicine initiative to provide long distance healthcare to the under-served population.

Beyond the businessAwards and Recognitions:

International Healthcare Accreditation by American-based Joint Commission International.

The Hyderabad hospital was the first in the world, outside the US, to receive JCI's Disease- or Condition-Specific Care (DCSC) Certification.

Apollo Health City ‐ Hyderabad has become the first hospital in the country to be recognized as the "Best Medical Tourism Facility for 2009‐2010" by Ministry of Tourism ‐ Government of India.

Apollo  Hospitals  Group  Website  wins  the  “Best  Healthcare  Provider  Website”  Award  in  the Internet Advertising Competition ‐ IAC 2011 by the Web Marketing Association, USA.

Apollo’s Billion Hearts Beating Campaign (BHB) is the winner in the Corporate Social Responsibility category at 5th Indy’s award 2011.

Marketing Mix Product: Apollo hospital provides quality

healthcare services with more than 53 branches across the country.

Price: The hospital is priced premium. Place: Apollo Hospitals has around 8500

beds across 53 hospitals in India and overseas. It is located in 15 different places across India

Promotion:It uses both print media as well as new technologies to promote itself.

Management Overview Experienced and Professional

Management Strong Second Line of Management Board Composition Board Processes

Key Differentiators GNP – Global Nursing Program

Tertiary Medicine: Third Party Insurance, Pharmacy, Lifestyle clinics, Consulting, HIS, Education

RTLS for Patient Flow

Inclusive Business Model

Strategic PrioritiesGoal:Leading Healthcare Service Provider and best in class governed corporation

Create Shareholder

Value

Expand and Invest Strategically

Deliver World class Health Care services

Strategic Opportunities Integrated Health Care Delivery

Networks(IDN): Domestic focus and vertical integration

International Hospital Management Medical Tourism:Develop India as a

destination for international medical tourism.

Lifestyle changes Low penetration of beds

Key Strengths Clinical Excellence and Technological

excellence.

Experienced Management

Strong Operating and Financial Track Record

Compassion

Key Risks Delay in expansion plans

Success of reach model is unproven

Unavailability of skilled resources might impact growth prospects

Funding the non-core business

Future Outlook Leader in healthcare industry; healthy

expansion plans.  Operational parameters show

consistent improvement Pharmacy business on its way to speedy

recovery Revenues to grow at a three-year CAGR

of 19%, RoCE to increase