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Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
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Apigee Insights provides GRASP-powered big data predictive analytics that increases marketing effectiveness and customer satisfaction with API-driven adaptive apps that anticipate, learn, and adapt to deliver contextual, individualized interactions
With adaptive apps built using Insights, enterprises can precisely target each
customer, offer them individualized recommendations, and proactively serve their
needs on any channel. By anticipating and adapting to each customer, adaptive apps
always deliver fresh, relevant experiences that delight customers and accelerate
business growth.
Datasheet
The Digital Value Chain
Realize tangible business results
Leading enterprises in healthcare, telecom, retail,
and other verticals have realized significant benefits
with Insights.
� 50% reduction in customer churn (healthcare payer)
� 100% increase in revenue and profit with individualized
recommendations (shopping site)
� 20% increase in profit with individualized email offers
(online services company)
The Need for Adaptive Apps
The shift to digital has greatly expanded the number
of channels used by customers. This unprecedented
growth in digital interactions from connected customers
is fueling the rise of big data. Customers experience a
journey comprised of a sequence of interactions that span
channels and devices, and expect every interaction to be
easy, relevant, tailored to their needs, and available on the
device closest at hand.
Unfortunately, traditional approaches - treating customers
and interactions in isolation, targeting a few large
segments, relying on siloed analytics – simply aren’t
sufficient to meet increasing customer expectations.
Instead, enterprises need to understand each customer’s
journey, capture real-time intent and context such as
weather or location, and anticipate their likely future
actions. Only then can enterprises deliver contextual,
individualized experiences that delight customers and
accelerate profitable growth.
Product Details
Insights enables enterprises to find hidden patterns in
customer behavior, anticipate each customer’s likely next
action, and make every interaction count with GRASP
(Graph and Sequence Processing), Predictive Customer
Journey Analytics, and Adaptive Interactions.
Datasheet
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Segmentation& Profilling
User Real TimeScores
RESTfulAPIs
Adaptive Interactions
Time-sequencedGraph Database
Data Management Data Loaders
Customer JourneyAnalytics
Unstructured DataProcessor
PredictiveModeling
Predictive Customer Journey Analytics
Developer
API Team
Data ScientistApps
Hadoop
GRASP (Graph and Sequence Processing)
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Apigee Insights enables contextual, individualized interactions
Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
GRASP enables you to find hidden patterns in customer
behavior with unique time-sequenced graph analysis.
Data Loaders load data from Hadoop based data lakes,
Apigee Edge, Amazon S3, and data warehouses into
GRASP. Data Management simplifies the understanding,
transformation, and management of data to be analyzed
by GRASP. The Time-sequenced Graph Database analyzes
entity and event data typical of digital interactions and
finds hidden signals.
Predictive Customer Journey Analytics
enables you to anticipate each customer’s likely next
action by analyzing all interactions along the customer
journey and include the current context such as location,
weather, or time of day. Customer Journey Analytics
enables data analysts to visualize the customer journeys
modeled in GRASP, discover and profile common
interaction paths, and optimize the journey. Predictive
Modeling anticipates each customer’s needs by enabling
data scientists to build predictive models on GRASP
using the R programming language. The Unstructured
Data Processor further improves prediction accuracy by
extracting signals hidden in text interactions.
Adaptive Interactions enables you to realize value
from data by solving the last mile problem of integrating
predictive analytics into apps. With Adaptive Interactions,
you can make every interaction count by adapting the
behavior of apps in real time. Segmentation and Profiling
improves targeting effectiveness by creating and profiling
predictive segments, and integrating them into marketing
campaigns. Real-time Scores lay the foundation to provide
scalable, real time access to individualized and contextual
predictive scores. RESTful APIs empower developers to
use predictive insights to adapt the behavior of apps.
Datasheet
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Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
Datasheet
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GRASP (Graph and Sequence Processing)
Feature Benefit
Time-sequenced Graph Database
Path Analysis Efficiently aggregate information along customer journey paths
Profile Cross Tabulation Efficiently aggregate information across GRASP
Graph Query Language Simplify analysis of customer events
Data Management
Data Import Import data into GRASP using either a visual interface or command line
Data Browser Understand the imported data, and view statistics about each imported dataset
Path Views Merge different data sets to enable analysis
Transformations Transform data prior to analysis
Administration View status of various jobs submitted
Data Loaders
Edge Connector Load API data from Apigee Edge into GRASP
Hadoop Connector Load data from Hadoop based data lakes into GRASP
Amazon S3 Connector Load data from Amazon S3 into GRASP
Data Warehouse Connector Load data from data warehouses into GRASP
Apigee Insights: Key Features
Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
Datasheet
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Predictive Customer Journey Analytics
Feature Benefit
Customer Journey Analytics
Journey Visualization Visualize and traverse multiple customer journeys, roll forward or backward
Journey Query Query multiple customer journeys
Journey Profiling Understand customer distribution along one or more attributes
Unstructured Data Processor
Keyword Extraction Extract relevant keywords from text
Sentiment Analysis Determine customer sentiment
Predictive Modeling
R SDK Enable data scientists to build predictive models using R
Event and Profile Based Models
Predict likelihood of future actions based on customer events and profiles
Profile based models Predict likelihood of future actions based on customer profiles
Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
Datasheet
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Adaptive Interactions
Feature Benefit
Segmentation and Profiling
Segment Creation – Attribute based
Create segments using descriptive, behavioral, and predictive attributes
Segment Creation – Journey based
Create segments based on a customer journey
Segment Profiling Understand customer distribution by one or more attributes
Segment Export Integrate segments into external campaigns
Scheduling Manage the frequency and timing of populating a segment
Real Time Scores
Individual Scores Scalable, real time access to predictive scores per user independent of context
Contextual Scores Scalable, real time access to predictive scores per user and context
Scores Adjustment Refine scores based on recent events
RESTful APIs
Segments API Access list of customers matching predictive segment definition
Query API Retrieve paths in the customer journey
Scores API Return predictive scores in real time to adapt app behavior
Data Science Services
Insights is complemented by data science services.
Apigee data scientists, experienced in the world of
predictive analytics, Big Data, and APIs, can help your
internal efforts and accelerate your strategy from planning
to predictive insights to results.
Licensing and Deployment
Insights is available for both cloud and on-premises
deployments and is licensed in a 3 node configuration.
Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps