apidays: skyrocketing your platform with online video
DESCRIPTION
Online video is one of the most used, demanded and profitable content today, however it is the most difficult to create, edit and process, especially on a large scale. We will see two practical examples of how to edit them and generate them automatically from any source of information with a simple API.TRANSCRIPT
APIDAYS MEDITERRANEA
SKYROCKETING YOUR PLATFORM
Automatic video editing and generation to scale
@sezion · @josias · #apidaysBCN
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
1| IT’S ALL ABOUT CONTENT
@sezion · @josias · #apidaysBCN
1| IT’S ALL ABOUT CONTENT
Today content is the key. In truth, it always has been. Now we have identified it.
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
1| IT’S ALL ABOUT CONTENT
Most of our work every day is to create, process, share and receive content.
CONTENT= INFORMATION.
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
2| APIS: NOTHING NEW, BUT...
@sezion · @josias · #apidaysBCN
2| APIS: NOTHING NEW, BUT...
The novelty lies in the ease with which we can connect services, experiences,
solutions... CONTENT.
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
2| APIS: NOTHING NEW, BUT...
It’s getting easier for us to create, process, share and receive content.
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
3| VIDEO= A PAIN
@sezion · @josias · #apidaysBCN
3| VIDEO= A PAIN
Video is one of the most used, demanded and profitable types of content.
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
3| VIDEO= A PAIN
It’s the most difficult to create, edit and process, especially on a large scale.
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
4| LET’S SEE THE STATS
@sezion · @josias · #apidaysBCN
4| LET’S SEE THE STATS
By having video, you are 53X more likely to show up on the first page of Google
search results (Forrester).
@sezion · @josias · #apidaysBCN
4| LET’S SEE THE STATS
Video is 12X more likely to be shared than text and links combined.
@sezion · @josias · #apidaysBCN
4| LET’S SEE THE STATS
Video has a 41% higher click through rate than plain text (aimClear).
@sezion · @josias · #apidaysBCN
4| LET’S SEE THE STATS
93% of marketers worldwide use video for online marketing (eMarketer).
76% plan to add video to their sites.
@sezion · @josias · #apidaysBCN
4| LET’S SEE THE STATS
50% of marketers described video as “difficult to create”. They are right!
SKYROCKETING YOUR PLATFORM · APIDAYS MEDITERRANEA
5| WE LOVE APIS
@sezion · @josias · #apidaysBCN
5| WE LOVE APIS
Sezion: Automatic video editing and generation to scale. Make videos from
any content, integrated in any platform.
@sezion · @josias · #apidaysBCN
5| WE LOVE APIS
Let’s see how.