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    Apex IndustriesBusiness Plan

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    Mission Statement

    To enhance value generating capability of the Company in a globalizing environment,

    delivering superior and sustainable customer value.

    To display highest commitment to excellence in product quality, service and

    enriching customers through added value.

    Build exceptional standards and systems for productivity, performance, safety,

    environment and quality.

    Expand manufacturing facility and distribution network to cater to all regions in the

    country.

    Be a socially responsible corporate, addressing need of community and

    environment.

    Empower and energise employees to embrace new ideas, learn continuously and

    build HR processes for continual capability development of its talent.

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    The Team

    Prasun Pandey CEO and MD

    Sajesh Nair

    Bhavesh Mankani

    Sunil Ledwani

    Sagar Vartak

    Nikesh Malhotra

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    Company Profile

    Apex is a Power Cable Company and has thepotential to greatly benefit from the replacement ofthe overhead conductors with the undergroundcables.

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    Why in Red?

    Loss in 2009 is due to low market request, deferredor cancelled orders and the ambiguity of Authoritieshow to invest.

    Due to the impetus of setting up power generation

    plants, most companies exceeded the capacity andthus lead to excess supply.

    Hence, Management and Production team restructured.

    Cost cutting measures have been taken.

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    Opportunities

    Benefit from replacement of overhead conductorswith underground cables

    There is a potential replacement opportunity of10,000 Cr. in India.

    Privatization of power transmission and distributioncompany.

    Change in Government Policy

    An amount of 35 Billion was budgeted for theAccelerated Power Development and ReformsProgramme (APDRP)

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    Opportunities

    In India, Transmission and Distribution loss aremainly due to theft and lack of maintenance.

    Estimates of T&D loss is around 25% to 50%.

    Government provides 50% subsidy on capitalinvestment meant to reduce T & D losses.

    Tapping Top corporate, Indian Railways etc.

    Entry into the HT cables segment gives accessibilityto the generation and distribution segment, wherethe market opportunity is estimated at Rs37,000crover the next 10 years.

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    Balance Sheet and P-L Analysis

    0

    50

    100

    150

    200

    250

    300

    Mar 09 Mar 10E Mar 11E Mar 12E Mar 13E

    INCOME :

    Sales Turnover

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    Balance Sheet and P-L Analysis

    -40.00

    -30.00

    -20.00

    -10.00

    0.00

    10.00

    20.00

    30.00

    40.00

    Mar 09 Mar 10E Mar 11E Mar 12E Mar 13E

    Operating Profit

    Profit Before Tax

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    Financial Ratio

    -0.50

    0.00

    0.50

    1.00

    1.50

    2.00

    2.50

    3.00

    Mar 09 Mar 10E Mar 11E Mar 12E Mar 13E

    Debt to Equity Ratio

    Interest Cover Ratio

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    Assumptions:

    Sales growth rate 20% to 30%

    Poised for high growth going ahead: Strong growth inthe existing LT cables segment and entry into the HTand extra high voltage (EHV) cables verticals. Increase

    in demand of higher quality and branded wires.

    Major capex already undertaken: The company hasalready incurred the major capex required to registergrowth over the next 4-5 years. Thus, on account ofhigh operating leverage and strong sales growth, we

    expect the company to increase its net profit to Rs 3.41CR in FY2013E from loss of Rs32 CR in FY2009.

    Sales to be driven by improvement in the economy

    OPM to remain under pressure owing to high copper

    prices

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    Goals and Objectives

    To raise the fund for Rs. 50 Crore

    To diversify into another segment mainly in retail &trading, real estate development, hospitalityconstruction and infrastructure development

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    Industry Analysis

    Key Characteristics

    Comparative low project risk.

    The infrastructure segment is expected to see

    investments of Rs 5356 billion till 2012, as comparedto Rs 3320 billion.

    According to a recent report by Cris Infac on Indianconstruction industry, government's spending oninfrastructure has increased by 106 percent to Rs

    8,163 billion in the tenth plan period compared to Rs3959 billion during the ninth plan period.

    Competitive pricing due to competitive bidding ingovernment projects.

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    Industry Analysis

    Key Characteristics

    Over Rs 380 billion will be spent on hydropowerprojects, resulting construction contracts worthalmost Rs 266 billion in the next five years.

    Implementation of the build-operate-transfer(BOT), build-own-operate-transfer (BOOT)mechanism by the government has generatedinterest from the private sector and a lot of projectsin the road and hydropower segments are already

    underway.

    Roads, urban infrastructure are expected to be stillthe key for investment in infrastructure sector.

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    Infrastructure Mix

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    2001-02 to 2005-06

    2006-07 to 2007-12

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    Resource Requirements

    Personnel

    Technology

    Finances

    Material

    Land

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    Project Cost

    Cost Structure of the Project:

    Total Cost 75 Cr

    Equity : 25 Cr

    Debt : 50 Cr

    Concession Period : TillM

    arch 2020

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    Assumptions Cash Flow

    Method DCFE Discounted Cash Flow To Equity

    FCFE=

    Net Income + Depreciation

    Expenditure-increase in Working

    Cap+debt Infusion

    Repayments

    The FCFE is discounted at expected rate of return by equity capital provider

    Discounting

    Rate Risk Free Rate + Market Risk Premium

    Risk Free Rate =7.75

    Interest Rate on Long Term Govt. Securities

    Source (www.rbi.org.in)

    Risk Premium =4.25

    Beta ( Expected market return of the similar

    listed Company

    Rate)

    Average Int. volatility 0.65

    Discounting rate lower limit of the sector 11.35

    Discounting rate upper limit of the sector 12.65

    For Valuation Discounting rate range is 10.5% to 14.0%

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    Assumptions Cash Flow

    The FCFE is projected after industry analysis, historicaldata and future potential estimates.

    The discounting rate is 11.5%.

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    FCFE Projections

    FCFE Projections

    Year End 31-Mar FCFE

    2012 8.4

    2013 11.9

    2014 14.4

    2015 18.5

    2016 22.3

    2017 25.7

    2018 40.1

    2019 61.25

    2020 85.86

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    Expected Financial Position

    -40.00

    -30.00

    -20.00

    -10.00

    0.00

    10.00

    20.00

    30.00

    40.00

    50.00

    60.00

    Mar 09 Mar 10E Mar 11E Mar 12E Mar 13E

    Operating Profit

    Profit Before Tax

    Debt to Equity Ratio

    Interest Cover Ratio

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    Summary of the Project

    IRR is more than 15 % and therefore the project isworthwhile

    Average DSCR is satisfactory. DSCR is gradually

    increasing.

    Promoters contribution is fairly good

    ROI (before tax) and ROI (after tax) are good

    Profitability ratios show that the project would earn

    sufficient returns on the capital employed over itsestimated life

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    Bibliography

    Rbi.org.in

    Wikipedia.com

    Indiainfoline.com

    Angelbroking.com

    Cmie.com

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    Thank You