FEBRUARY 2003

APA Northern NewsN O R T H E R N S E C T I O N , C A L I F O R N I A C H A P T E R , A M E R I C A N P L A N N I N G A S S O C I A T I O N

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APA Parties at Oakland Museumby Happy Golluci, Society Columnist

he Island Carnival holiday party on December 12 exceeded all expectations,

with catering by Berkeley’s LaLime’s,wine by Fairplay’s Charles B. Mitchell winery,and beer by Pyramid brewing, which also con-tributed a gift certificate to the raffle. TheCalifornia Planning Foundation raffle raised

over $600 for scholar-ships. See below for arecap of sponsors and aglimpse of the socialscene.

Generous sponsors in-cluded: EnvironmentalScience Associates, ESA,in San Francisco andOakland, sponsored aspecial selection from

Perry Creek Vineyards. San Francisco-based,Eichenfield Associates, specializing in down-town revitalization, sponsored a raffle prize ofAnderson Valley champagne and other good-ies. Even though Juan Borelli could not be

there, RBF Consulting, San Jose, contrib-uted a lavish raffle prize for CPF. Specialthanks to Patty Cook and Greta Kirschen-baum of Jones and Stokes, Oakland, for theport and gourmet chocolates raffle prize.

EIP Associates sponsored a Farmer’s Mar-ket-themed raffle prize. EIP, an environ-mental and land use planning, has offices inSan Francisco, Sacramento and L.A. SquareOne Productions and Hartmut Gerdes pro-vided books essential to every planner’s li-brary. Tad Stearn and Pacific MunicipalConsultants, PMC, provided a picnic bas-ket complete with all the wine, food andgear for a winter outing. The NorthernSection’s International Section, headed byJennifer Andersen, contributed a Cuban-themed gift basket. Thank you to KenNorwood who contributed his bookRebuilding Community in America, and toDon Bradley who contributed a spot in hisAICP prep class.

Northern Section Awards ProgramRequest for Nominations – March 14Deadline Approaching!

Awards are granted in several categories, inmany cases including awards for both smalland large jurisdictions. The categories are:

COMPREHENSIVE PLANNING

PLANNING IMPLEMENTATION

PLANNING PROJECTS

INNOVATIVE USE OF TECHNOLOGY

FOCUSED ISSUE PLANNING

ADVOCACY PLANNING

CONTRIBUTION TO WOMEN

EDUCATION PROJECTS

ACADEMIC

DISTINGUISHED LEADERSHIP

DISTINGUISHED SERVICE

JOURNALISM/MEDIA

You have worked long and hard on your out-standing planning effort. Now is the time forsome positive recognition for you, your electedand appointed officials, and your customersand clients. Please submit your application fora 2003 APA Northern Section award. Eachyear the APA, through its sections and chap-ters, conducts the awards program to acknowl-edge outstanding efforts and individuals in theprofession. The Northern Section has beenquite successful over the years in obtainingstate and national recognition for its localaward winners, and encourages individuals,planning agencies and consulting firms to sub-mit applications for 2003 —now.

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Application Form Enclosedin This Issue. See Page 5.

by Larry Tong, Awards Program Director

2 Northern News p r in ted on recyc led paper

The deadline for submitting materials forinclusion in the Northern News is the16th day of the month prior to publication.

NEWSLETTER INFORMAT ION ADDRESS CHANGESMembership DepartmentAPA National Hqtrs.122 South Michigan Ave., Ste.1600Chicago, IL 60603-6107312/431-9100

ADVERTISING/JOBSRegina Adamsadvertising directorTel: 510/215-4308Fax: 510/233-5401

DIRECTOR' s NOTE

EDITORIALPierce MacdonaldeditorTel: 925/556-4557Fax: 925/833-6628

e-mail:radams@ci.el-cerrito.ca.usPlanning Department10890 San Pablo AvenueEl Cerrito CA 94530

e-mail:piercemac@hotmail.com100 Civic PlazaDublin, CA 94568

Graphic DesignTechnical IllustrationCommunications DesignExhibit Planning & Design

specializing in visualsfor the planning anddesign professions

Juliana Pennington

TDIRECTORYD IRECTORY

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DirectorHing Wong, AICP 510/464-7966e-mail:Immediate Past DirectorJeri Ram, AICP 925/833-6617Director Pro-TemJuan Borrelli, AICP 408/993-9224TreasurerTim Woloshyn, AICP 415/896-1186Administration DirectorBilly Gross, AICP 510/528-5765AICP CoordinatorDon Bradley, AICP 650/592-0915Ethics Review DirectorCarol Barrett 510/981-7400Awards Program DirectorLarry Tong 510/544-2621Communications DirectorJerry Haag 510/644-2106University LiaisonZack Dahl 831/476-4648Legislative DirectorMatt Raimi 415/882-3054Professional DevelopmentRebecca Lave 510/848-3815Membership DirectorChristopher Wolf 415/412-2672International DirectorJennifer Andersen, AICP 510/494-4648Student RepresentativeAnthony Drummond 408/277-4282

Regional Advisory Committees (RACs)Central Bay AreaAndrea Ouse, AICP 650/598-4212East Bay (Inland)position openEast Bay (Waterfront)position openSouth BayD. Ungo-McCormick 408/297-8763North BayPat Collins 707/575-1933Monterey BayMichael Bethke, AICP 831/459-9992Far NorthGeorge Williamson 707/825-8260

Newsletter EditorPierce Macdonald 925/556-4557Advertising DirectorRegina Adams 510/215-4308Newsletter DesignerJuliana Pennington 415/824-4375

here is a lot of enthusiasm as we start a new year and a new term.

Last year ended with a big festive “Island Carnival” celebration at the OaklandMuseum for our annual Holiday Party. There was plenty of food and fun for all whoattended. As I said at the party, I would like to personally thank Jeri Ram for her lead-ership role as Director of the Northern Section for the past 2 years.

On January 11, the Northern Section Board held our annual retreat to discuss theprojects and goals for the upcoming year. Turnout was great and 18 people at-tended— the biggest number in many years! During the retreat, we filled some posi-tions that had been vacant for a while: Carol Barrett accepted an appointment asEthics Review Director and Christopher Wolf accepted an appointment as Member-ship Director. Welcome Carol and Chris! I would also like to welcome Larry Tong asour new Awards Program Director. Taking over Wayne Goldberg’s diligent, decade-long role on the Board will be challenging, but I know Larry is very capable of doingit. See Larry’s article on page 1.

However, there are still a few positions available. Matt Raimi is stepping down asLegislative Director. We appreciate the many hours that Matt has spent researchingbills and reporting back to the Board. In addition, various Regional Advisory Com-mittees (RACs) positions are open. Since our section is very large, the region is dividedgeographically into RACs to better serve our members. Some RACs hold brown-baglunches while others organize after-work social events.

One of the most exciting challenges for the next 2 years will be preparation for theNational APA Conference in San Francisco in 2005. A committee is already beingformed and will meet soon to discuss the theme, as well as the logistics of putting to-gether a conference that will be attended by thousands of people from all over the U.S.and world!

Please come to a Board meeting or talk to me if you would like to help out. OurImmediate Past Director Jeri Ram has agreed to remain heavily involved in APA andappears willing to join all committees! I look forward to serving as your Director and Iappreciate all of your support. If you have any suggestions, please feel free to contact me.

—Hing Wong, AICP

Members can update their addresses online! Go to the APA website at www.planning.org/members. Log in using the six-digitAPA ID number found on the label of Planning Magazine and choose “update mem-ber profile.” Choose “Edit” to change information. “Submit” and review your revisedrecord. When it’s perfect, choose “Done!” This information is then used for newslet-ter mailing labels.

Northern News 3

Letter to the EditorI read with interest Natalie Macris’ “ThreeRules” in the Northern News (December 2002/January 2003).

That’s because, as Chief Planner for the originalSan Francisco Bay Plan in the late 60’s, I wasbrought on because of my ability to write quicklyand clearly. That was partly the result of mystarting out as a journalist before I became aplanner.

The Bay Plan was the first big environmentalsuccess following the opening shot by the bookSilent Spring in the early 60’s.

What prompted the creation of the Bay Commis-sion was the “Reber Plan” which was going totake the top off of Mt. San Bruno and fill the en-tire South Bay to make more land.

My contribution was to do just what Nataliecalled for. I was dealing with whole new conceptsthat today are every day terms. In simple lan-guage, I had to explain the brand new discoveryof “liquefaction” plus all the roles of the mudsand waters in producing oxygen, etc. By writingit in short clear sentences and dealing with di-gestible information in subsequent reports, wegot good press coverage and wide public under-standing.

All that led to the successful adoption of the planby the State Legislature and the subsequent cre-ation of the Coastal Commission. That was fol-lowed by many other environmental successes,including coastal planning throughout theUnited States and the world.

All of which supports Natalie’s thesis.

— Jack Schoop AICP (long-retired)

Please visit the APANorthern Section onlineat www.norcalapa.org

✎✎ JOBS

Planning Collaborative

Urban Designer/Planner

The Planning Collaborative, Inc. is a pro-fessional planning and urban design firmproviding multi-disciplinary services tothe public and private sectors since 1974.Our major areas of practice include: LandPlanning and Development Services; Ur-ban Design and Community Development;Waterfront, Environmental & Open SpacePlanning; Parks, Recreation, and GolfCourse Facilities; and Landscape Archi-tecture.

We are currently looking for a talentedproject planner and urban designer withexperience in downtown and waterfronturban design, land planning, masterplanned community development, Spe-cific Plans, and CEQA. Mid to senior levelexperience. Advanced computer, graphicand exceptional writing skills are essen-tial. CAD experience desirable. Educationin City and Regional Planning and Land-scape Architecture or Architecture. Sal-ary commensurate with experience. Pleaseemail resume to planningcollaborativejobs@yahoo.com, fax to (510) 433-0954or mail to 640 Third Street, Oakland, CA94607. Attn: Jeff Grote, President.

County of Santa Cruz

Planner III

Salary: $4,103–5,193/MonthFinal Filing Date: Continuous Recruit-ment

Duties: Under direction, conducts plan-ning studies and analyses; reviews landuse development applications; may serveas a project leader or specialist. PlannerIII is the senior or advanced journey levelin the planner series. Incumbents useindependent judgment to perform diverse,complex assignments which require ex-tensive coordination with other land useagencies, County departments and otheragencies. Additionally incumbents arerequired to make presentations to thepublic, the Planning Commission and theBoard of Supervisors.

How to Apply: Apply online at http://www.santacruzcountyjobs.com or mail/bring application to: Santa Cruz CountyPersonnel Department, 701 Ocean Street,Room 310, Santa Cruz, CA 95060 orPersonnel Department, 1430 FreedomBlvd., Suite 101, Watsonville, CA 95076.For information, call (831) 454-2600.Hearing Impaired TDD# (831) 454-2123.

Sacramento

Assistant Planner

Under general supervision of Sr. Planner,performs a variety of professional activi-ties in support of the organizations plan-ning services, including the collection andpresentation of planning data, public con-tact and report preparation, and performsrelated work as assigned. The AssistantPlanner is an midlevel professional classresponsible for providing general assis-tance to higher level planners, as well asconducting independent planning assign-ments.

␣ Duties include, but are not limited to:gathers specified factual data to ascertainpresent use of land, location of struc-tures, citizen needs and desires, etc.; sub-mits data in organized form to staff mem-bers for review and analysis; searchesofficial records to determine the locationof streets, property and zoning bound-aries, the population/value of given landareas, and other information;␣ and pre-pares written reports as directed on landuse, environmental impact, populationpatterns, transportation, ordinance revi-sions and a variety of other matters es-sential to planning.

␣ Qualifications include knowledge of: un-derstanding ordinances and regulationsand explaining them to the public; simpletechnical and mathematical computations;and basic principles and practices of mu-nicipal planning. Must be skilled in: col-lecting and organizing data pertaining toland use, development, and demographictrends; learning to prepare and interpretmaps and legal descriptions;

Following complex written and oral in-struction; communicating effectively ver-bally and in writing; and interpreting dataand analyzing how it relates to the plan-ning process. Requires graduation from a4-year college with major coursework incity, regional, or urban planning or aclosely related field (2 years professionalexperience preferred). Excellent compen-sation package offered based on experi-ence and qualifications. Please fax re-sume to 916-782-6307 or email:mdesafey@sequencestaffing.com forconfidential consideration.

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4 Northern News

(continued from page 1)Holiday Party …(continued from page 1)

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Many old friends and new faces could beseen meeting and reconnecting after a busy2002. Jet-set Greg Powell of the City ofBerkeley chatted with birthday girl AndreaOuse, of CMA, and ABAG’s AlexAmoroso. Margaret Kavanaugh-Lynch,City of Alameda, and Mhel Kavanaugh-Lynch enjoyed LaLime’s empanadas. BenMurray of the City of Livermore won the‘Cuba’ raffle prize. Spotted in the crowd:Patrick Lynch, of Napa County, TomConrad, Habitat forHumanity Contra CostaChapter, and AllanGatzke, a Berkeley-basedurban designer. LamontThompson and BrendaGillarde traveled fromthe City of Benicia, andDave Doswell and AnneChaney, from the Cityof Albany.

Christina Ratcliffe ofPMC, Wendy Tinsley ofARG, Mike Porto of SP2,Irvine, and Ann Welsh of the City ofSaratoga, created the ‘island fantasy’ deco-rations. Doina Frentescu with Zoning andPlanning Solutions, Pleasant Hill, wasthere, as well as Christopher Wolf, just ar-rived from Australia. EBRPD’s Larry Tongwon the raffle prize jackpot and ShermanLuk with Accela, in S. San Francisco,donned a flower lei for the occasion.Natalie Macris, who recently launched

Award nominations are ratedagainst criteria such as innova-tion, transferability, originality,quality and implementation bya jury of planners from theNorthern Section. Successfulnominations are then for-warded to the state jury forAPA California Chapter awardconsideration. The deadline forapplication is Friday, March14, 2003.

A nomination submittal formis provided in this newsletter.For further information andapplication materials, pleasevisit www.norcalapa.org orimmediately contact:

Larry Tong, Northern SectionAwards Program Director

East Bay Regional Park District2950 Peralta Oaks Court,P.O. Box 5381

Oakland, CA 94605

510/544-2621 (voice)510/569-1417 (fax)

ltong@ebparks.org

www.planningediting.com, attended, as didbest-dressed Amalia Lorentz of the City ofSan Leandro.Santa Cruz's Pankindentertained the crowd.Jonelyn Whales, City ofDublin, Lori Reese-Brown,City of East Palo Alto, andTrudy Walton, Dean ofStudent Services at De Anza College, liv-ened things up, trailing a helium-inflated

toucan as they left the party.Familiar faces included past andpresent Board members. VivianKahn, Jerry Haag, TimWoloshyn, Billy Gross,Anthony Drummond, PierceMacdonald, Matt Raimi, newBoard Director Hing Wong,and Immediate Past Director,Jeri Ram, who received a plaqueand tribute for her exemplaryservice.

A special thanks to all of theraffle sponsors and to LaLime’s

Trish Teeling for her exceptional food andfor her party expertise.

Awards…

Happy Golluci is the penname of newslettereditor Pierce Macdonald. Due to spaceconstraints, this recap highlights only a portionof the party guests. If APA members have hadrecent professional accomplishments, please sendyour information to Piercefor inclusion in theProfessional Notes column.

Northern News 5

NOMINATION SUBMITTAL FORM Submittal Deadline: Friday, March 14, 2003

I. MANDATORY SUBMITTAL REQUIREMENTS: 7 Copies TotalJURY COPIES (6)Six (6) sets of the following materials must be submitted. Each set is required to be bound in a standard 3-ring binder, narrow aspossible, but no larger than 3 inches, with the following contents:

A. Completed ‘Northern Section Nomination Submittal Form’ (this Form; Sections I, II and III), with the following informa-tion:1. Name of the Submittal:____________________________________________________________________2. Specific Awards Category (e.g., “III-A(1)(b)-Outstanding Planning/Comprehensive Planning/Small Jurisdic-

tion”):___________________________________________________________________________B. One-page ‘Summary Description’ of the Submittal.C. One-page summary of the Nomination’s ‘Conformance to Evaluation Criteria’, as appropriate, and as presented in Section V-

C Evaluation Criteria To Judge Award Entries of the Northern Section Awards Program Policy (January 2003 version).D. One-page ‘Letter of Support’ of the Nomination.E. Copy of the ‘Printed Document’, as appropriate, for which the Nomination is submitted. Said printed document must fit in

the 3-ring binder noted above.MASTER COPY (1), including Digital ImagesThe Awards Ceremony might include a PowerPoint presentation. One set of all of the above information must be included in a sepa-rate binder, clearly distinguished from the 6 Jury copies, and labeled ‘Master Copy: Includes Digital Images’. In addition, the MasterCopy must include one (1) set of 10 Labeled pictures or graphics in digital format (PowerPoint, TIF, JPG, PDF). The digital imagesshould be creative and representative of the project, as they will be used to represent the Nomination Submittal to both the Jury, andpotentially at the Awards Ceremony, if selected. Please be sure to include digital images even if the nomination is for an individualand/or a publication.

II. OPTIONAL SUBMITTAL MATERIALSSupplemental supporting materials, such as audio, video, or electronic presentation, are optional; however, the materials will not bedistributed to the Jury unless seven (7) sets are submitted. These materials should be succinct, given the limited time available forJury deliberations.

III. NOMINATION INFORMATIONIt is imperative that all of the following documentation is provided in full. The Nominator will be considered the primary communi-cations contact to the Section for all decisions made on this nomination.

A. Nominator:Name: _____________________________________________________________________________________

Address: ___________________________________________________________________________________

City/State/Zip: _______________________________________________________________________________

Phone: ______________________Fax: _______________________E-Mail:______________________________B. Participants in the Project, such as Consultants or Agency Staff, who contributed to the success of the Project, in the opinion

of the Nominator.______________________________________________________________________________________________________________________________________________________________________________________

C. Certification of NominatorI certify that the submitted work was done by the parties credited in this Nomination Submittal Form.

_______________________________________________________________Signature of Nominator/Date

IV. SUBMITTAL INFORMATION

A. Submit Nomination Package (7 Copies Total: 6 Jury Copies and 1 Master Copy, With Digital Images) to: Larry Tong, NorthernSection Awards Program Director, East Bay Regional Park District, 2950 Peralta Oaks Court, P.O. Box 5381, Oakland, CA 94605.510/544-2621 (voice), 510/569-1417 (fax), ltong@ebparks.org

B. Deadline for RECEIPT of materials: FRIDAY, MARCH 14, 2003. You will be notified of the receipt of your submittal throughe-mail or fax soon after the deadline.

C. Time and cost factors make it impossible to contact each Nominator to verify the accuracy and completeness of the informationor to secure additional information. Please be sure that the application is complete and accurate. Please note that materials submittedcannot be returned. The Northern Section appreciates your valuable time and efforts toward completing the 2003 nominationsubmittal.

2003 NORTHERN SECTION AWARDS PROGRAM

6 Northern News

ENVIRONMENTAL ASSESSMENT

URBAN & REGIONAL PLANNING

RESOURCE MANAGEMENT

San Francisco415 362-1500

Sacramento916 325-4800

Los Angeles310 268-8132

L a n d P l a n n i n g a n d E n v i r o n m e n t a l C o n s u l t i n g

9 4 7 C a s s S t r e e t , S u i t e 5 , M o n t e r e y • C a l i f o r n i a 9 3 9 4 0P h o n e : 8 3 1 / 3 7 3 - 4 3 4 1

D E N I S E D U F F Y A S S O C I A T E S&C E Q A a n d N E PA S e r v i c e sG e n e r a l / S p e c i f i c P l a n sR e s o u r c e A s s e s s m e n t sP l a n n i n g a n d P e r m i t t i n g

Vernazza Wolfe Associates, Inc.5464 College Ave. Suite C • Oakland, CA 94618Tel. 510-596-2475 • Fax 510-652-5605

• Affordable Housing Strategies• Real Estate Market Analysis• Fiscal Impact Studies• Redevelopment Planning

VWA

Robert Odland Consulting• Sustainable Development• Livable Communities• Resource & Growth Management

2025 Rose Street, #202A Tel: (510)524-0648Berkeley, CA 94709 Fax: (510)524-0567

National Conference CharretteAt the 2003 APA National Conference in Denver, AICP will sponsor acommunity planning team charrette to explore the redevelopment possi-bilities of Denver Children’s Hospital’s relocation. The 10-acre site to beredeveloped is adjacent to other healthcare facilities and surrounded by adense, mixed-use residential area. Possibilities that will be studied includere-integrating the blocks in the residential area and expanding the existinghealthcare facilities. Other issues include a desirable urban design and his-toric preservation. Planners will work with stakeholders to develop recom-mendations. The charrette will be held on March 29, from 8 to 4.Registration is required. Information and forms will be available in the con-ference program, and at www.planning.org. Contact Megan Valdiserri at202.872.0611 x 1013 or at mvaldiserri@planning.org if you have questions.

Development Pressures on Nation’s BestFarmlandThe American Farmland Trust released a study that shows that 86 % ofAmerica’s fruits and vegetables and 63 % of dairy products are grown onfarmland that is increasingly at risk from sprawling development. Farmingon the Edge: Sprawling Development Threatens America’s Best Farm-land finds that between 1992 and 1997, the U.S. paved over more than 6million acres of farmland, an area the size of Maryland. Americans’ waste-ful use of land, rather than economic growth, is causing the problem.From 1982-1997, the U.S. population grew by 17 %, while urbanizedland grew by 47 %. The study includes national and state maps of farm-land in the path of development and a ranking of the top 20 states byacreage of prime farmland lost. Texas is losing the most high quality land,followed by Ohio, North Carolina, Georgia and Illinois. The study isavailable at http://www.farmland.org/farmingontheedge/index.htm

BULLET IN BOARD

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AICP ExamCongratulations to those planners from the Northern Section who passedthe AICP exam in May 2002:Anastazia Elizabeth Aziz, Jenny A. Baumgartner, Chris Beynon, BobbetteBiddulph, Christopher Dunning Brown, Charles Somerville Bryant, JodieAlexandria Clark, A. Christopher Corbett, Kimberly M. Courtney, DanDawson, Joseph Rubin DiStefano, Jill Dever Ekas, Stephen Richard Ford,Steven Keith Garner, Katrina Teresa Hardt, Richard K. James, BrianCharles Jennett, Deborah H. Kirtman, David James Kornfield, Sung HoonKwon, Jennifer Lawrence, John Francis Livingstone, Amalia ChristineLorentz, Patrick J. Lynch, Steven Lynch, Patricia Jean McGowan, ChristyRobin Oosterhous, Erwin Q. Ordonez, Matthew David Raimi, JulianaRebagliati, Chip Lyons Rerig, Hiroyuki Sasaki, Lynette Dias Stanchina,Rosalyn Dorothy Stewart, Josephine A. Thompson.

Northern News 7

8 Northern News

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FIRST CLASS MAILU.S. POSTAGE

PAID Hayward, CAPermit No. 2

NORTHERN SECT ION CALENDAR

EDITORIAL OFFICEPierce Macdonald100 Civic PlazaDublin, CA 94568

Northern NewsAPA

MARCHS M T W T F S

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March

3 AICP Test site registration submission deadline. This is for applicantswho have received approval notice to take the AICP exam.

6 Northern Section Board Meeting, 6 p.m., ABAG, 101 8th Street,Oakland

14 Awards Program Applications Due. See page 1.

29– April 2 APA National Conference, Denver

May10 AICP Test Date

APA Na t iona l Con fe rence 2003 DENVER : Spec ia l P laces , Un ique Env i ronmen t sMar ch 29 – Ap r i l 2 , 2003