“relative message persuasiveness: why it matters, …dr. daniel o’keefe owen l. coon professor...

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CENTER FOR HEALTH AND RISK COMMUNICATION Friday, May 4 th , 2018 | 12-1pm | Skinner 0200 Dr. DANIEL O’KEEFE Owen L. Coon Professor of Communication Northwestern University “Relative message persuasiveness: Why it matters, how to assess it, and how to pretest for it” www.healthriskcenter.umd.edu

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Page 1: “Relative message persuasiveness: Why it matters, …Dr. DANIEL O’KEEFE Owen L. Coon Professor of Communication Northwestern University “Relative message persuasiveness: Why

CENTER FOR HEALTH AND RISK COMMUNICATION

Friday, May 4th, 2018 | 12-1pm | Skinner 0200

Dr. DANIEL O’KEEFEOwen L. Coon Professor of CommunicationNorthwestern University

“Relative message persuasiveness: Why it matters, how to assess it, and how to

pretest for it”

www.healthriskcenter.umd.edu

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