“il turismo nelle riserve di biosfera › wp-content › uploads › 2017 › 04 › ... · which...
TRANSCRIPT
World Biosphere Reserve La Palma
TOURISM AS AN OPORTUNY TO A SUSTAINABLE DEVELOPMENT
“Il turismo nelle Riserve di Biosfera
MaB UNESCO Esperienze ed
opportunità a confronto”
Carolina De León
Technician of the Green Economy Program in WBRLP
World Biosphere Reserve La Palma
-Population of approximately
85,000 inhabitants
-53% of the territory is protected
and we want this will be seen as
an advantage rather than a
handicap
World Biosphere Reserve La Palma
At production level there
are two main sectors:
Livestock Farming. Main
banana crop and export
product
Tourism
Development of tourism products from BR
Based on the Landscape
Based on the Stargazing
Based on Biosphere Reserves
Based on the proposal of elaboration
of the tourist product for cruises in
relation to the empowerment of
services associated with rural areas
Quality Economies Programme of UNESCO
In 2002 La Palma was selected to join the Quality Economies Programme .
440 Biosphere Reserves
40 selected
-The third step:A brand for the companies
A dinamic design, colors thatsuggests blue sky, seaside and
sun.
Smile, satisfaction, good vibes…
-The second
step: A brand for the local
resources
-The first step:a brand for the agri-products and
handicraft
Advantages and Opportunities
The Network of Spanish Biosphere Reserves concentrates a varied heritage and is a
reference worldwide since Spain is the country with the largest number of biosphere reserves in the world.
It means belonging to an organized tourist offer and guaranteeing the tourist that their
choice is positive for the sustainable development of the environment.
It involves technical assistance to improve their knowledge of the book and how to
improve the sustainability of their business.
The club encourages its members to reach commercial agreements to set up a unique and attractive tourist experience for the demand.
Participate in a product network that is being supported by different institutions.
Participate in a club that will promote internationally, achieving a greater presence in
the market.
A proposal based on 3 mainstays
Touristic Product Club from BRs
Spain Network
Sustainable Tourism Destiny The World Tourism Organization
How to articulate a tourist brand
Identify tourism resources
Stablish an organization
Comunicate the opportunity
Convene sectoral meetings
Get Applications
Nowadays:
Waiting for the requests
Detecting target companies
Renewing the commitment of resources
Restaurants
Accommodation
Special stores
More activities
Certification process
General docs
Request
Technicalvisit
Technicalreport
Minimumrate Share the
informationto the
skateholders
ImprovementPlan
General Assemblymeeting
Recommendedrate
And then…
Achieve strategic agreements with strongs stakeholder as:
To strengthen the tool:
How it works?
Destinet Services
"Green Travel Maps" on DestiNet is a new planning service for destinations
To identify and map and raise the number of tourist attractions and
products proved by certificates, labels and awards for sustainable tourism.
The maps can be used for both managing, marketing and monitoring the
green tourism offer.
•local
•regional •national
Destinet: BR La Palma
An Online Tool to Develop Product Visibility
An Online Product to Give You Market Access
A Publicity and Promotion Process to Improve
Your Destination's Outreach
http://destinet.eu/who-who/market-place/certifiers-section/europe-spain-canarias-la-palma-1
Destinet: Price List
Implementation of your customised "Green Travel Maps" folder, help
desk: 250 €
Annual fee for the Green Travel Map services:
small destination (e.g. town, little island) 250 €
medium destinaton (e.g. county, biosphere reserve, national parc)
500 €
large destination (e.g. state, national region) 1,000 €
New strategies we are working for…
MAELsThe Micro Ecotourims
Areas on the Littoral
New strategies: MAEL
To promote a new strategy for the development of certain sustainable
activities that also imply a good environmental quality of the spaces in which they are developed.
It is a model of sustainable development based on areas of very small size,
not to exceed 50 Ha., basically driven by local administrations, where the
users themselves collaborate in their restoring and conservation.
This will also create a new alternative for tourism in the island, which promotes
sustainable marine activities such as: open water swimming, snorkeling, apnea,
recreational diving, surfing, bodyboarding, windsurfing, kitesurfing, paddel-surfing, kayaking , etc.
MAEL
To be attractive marine spaces in
which one or several modalities of
coastal ecotourism are developed.
Guarantee the public and free use of
the space.
To have the support of the competent
administration in this area (mainly, the
Ministry of Agriculture, Food and Environment,
MAGRAMA) and the users.
That its limits not to surpass the 50
Hectares
Goals
MAEL
Control that the area is kept out of future
projects that put at risk the ecotourism resources of this zone.
Attempting to promote conservation by
limiting certain activities such as fishing or
shellfish within the consensual space.
To promote the safety of users by restricting
the navigation of motor boats or sailing
boats
Beaconing of the outer zone, as well as a
proposal of regulation of internal uses that avoids conflicting between the different
users.
Goals
