anuj project slideshow

8/4/2019 Anuj Project Slideshow

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A Analylitical study on the salespromotion schemes adopted by

crossword ltd.

ANUJ KUMAR

MARKETING


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CONTENT

Introduction of the company

Theoretical expects of the study

Aims and Objectives

Scope of the study

Limitations

Hypothesis

Data analysis and Interpretation

Suggestion

Conclusion Bibliography

Questionnaire


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INTRODUCTION OF THE COMPANY


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Crossword ltd. Mainly deals with books, Toys,

stationary, magazine, CDs, etc.

Crossword was founded in 1992 by Mr R.

Sriram and Ms K. Anita.

First Crossword store opened on 15th October

1992 at Mahalaxmi, Mumbai.

Crossword has grown to 52 stores today over

12 cities, with a mix of company owned and

franchised stores. AWARDS

Retailer of the Year Award 2005/2007


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Reid & Taylor Award for Best Retailer of the

year 2005

Federation of Indian Publishers Award for

excellence in Publishing for the year 2004

Crossword Bookstores Ltd. is a wholly owned

subsidiary Company of Shopper's Stop Ltd -India's leading department store chain.


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THEORATICAL ASPECTS OF THESTUDY


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Sales promotion is one of the four aspects ofpromotional mix.

Some of the technique of sales promotion are asfollows;-

Contests

Point of purchase displays

Rebate(marketing)

Free travel, such as free flight.

Objectives of sales promotion:

i. To introduce new products.

ii. To attract new customers and retain theexisting ones.

iii. To maintain sales of seasonal products.

iv. To meet the challenge of competition.


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AIMS & OBJECTIVES OF THE STUDY


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To study the promotional schemes adopted by THECROSSWORD. Ltd.

. To study the different schemes adopted by THECROSSWORD. Ltd. In the month of June , July &august,O9

Sales promotion is boosting day by day, most of the

company are investing more & more in advertisingtheir product for capturing the maximum market share.

Find out the customer satisfaction level. It includes thestudy of sales promotion under the following three Cs:

Communication

Co-ordination

Co-operation


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SCOPE OF THE STUDY


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Project work deals with the specific topic that is salespromotional schemes which helps company to attract newand old customers.

Sales promotion activities are being conducted at THECROSSWORD.

Project study concerned with how company adopt newpromotional activities to attract and satisfy customers.

Project study deal with the various promotional schemesadopted by THE CROSSWORD.

It also concerned with how they retain the interest of thecustomer or fulfil their needs and demand.


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LIMITATION OF THE STUDY


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The result of the study is applicable to the

survey area only.

Time and Money is also one of the important

limitations.

Dull process and unwilling respondent also

affect the result of the study.

It is limited for 45 days so the data is not

complete for the year.

The promotional activity is carried out in the

month of June, July, August 2009 .

My relevant data is limited to Nagpur city only.


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HYPOTHESIS OF THE STUDY


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THE CROSSWORD is a store basically dealing withIndian and International Books ,toys, stationary &C

DRO

M. The store deal with maximum no. of Publisher

and vendors with maximum varieties and ranges.

The store assures the best quality of product at

very reasonable rates. The store also provides the discount facility with

which one can enjoy the shopping in more ways.

The store provides the facility of Membershipcard which provide free exchange facility not onlyto the customer but its family member also.

The sales promotional schemes are liked by themaximum customer.


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DATA ANALYSIS & INTERPRETATION


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1.Are you aware ofCROSSWORD?

a. Yes b. No

66%

34%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

Aware of Crossword

Aware ofCrossword


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2.If yes then what was the source of

information?

a. Hoardings b. Posters

c. Friends d. Television

17%

22%

33%

18%

Source of Information

Television

posters

Hordings

friends


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3. Are you satisfied with the services provided

by the STORE?

a. Yes b. No

85%

15%

Satisfaction of services of the Store

Yes

No


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4. How would you rank the availability of the

desired items?

a. Good b. Bad

c. Average d. Very sensitive

0%

10%

20%

30%

40%

50%

60%

70%

Good Bad Average Very Sensitive

67%

6%

22%

5%

Availability of desired items


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5. What are your views about the behaviour of

the employees?

a. Excellent b. co-operative

c. Average d. Poor

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Excellent Co-operative Average Poor

41%

29%

21%

9%

Behaviour of the Employees

Behaviour of the Employees


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6. What are your views about the Library area

of the store?

a. Spacious b. Comfortable

c. Congested d. Average

55%

25%

11.50%

8.50%

Views about Library area of the Store

Spacious

Comfortable

Congested

Average


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7. Which item you always prefer to buy from the Store?

a. Fiction Books b. Non-fiction Books

c. Movies & ACDs d. Stationary & Toyse. All

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Fiction books Non-fiction books Movies & ACD's Toys & Stationary All

42%

23%

13% 14%

8%

The Items one always prefer to buy from the Store


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8. What are your views about the prices of the

items provided by the store?

a. Cheap b. Reasonable

c. Expensive d. Average

9%

53%

27%

%

Prices of the items provided by the store

Cheap

Reasonable

Expensive

Highly Expensive


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9. Which section of the store attracted you the

most?

a. Books b. Stationary

c. Toys d. CDs

0%

5%

10%

15%

20%

25%

30%

35%

40%

Books Stationary Toys CD's

37%

12%

20%

31%

Section of the store attracted you the most

Section of the store attracted you the most


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10. Which section of the store needs to be

rectified?

a. Books b. Stationary

c. Toys d. CDs

0%

10%

20%

30%

40%

50%

60%

Books Stationary Toys CD's

26%

53%

16%

5%

Section of the Store needs to be rectified

Section of the Store needs to be rectified


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11. Do you think that store will go longer in

this city?

a. Yes b. No

0% 20% 40% 60% 80% 100%

Yes

No

8 %

1 %

Will Store go longer in this city?

Will Store go longer in this city?


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SUGEESTION


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Company should do the marketing survey onregular basis to find out what changes customer

want in the items. To satisfy customer Queries Company must

provide toll free queries.

The less selling products toys, CDs, etc. should

not be avoided.

Company should increase the hoardings in thecity.

According to the analysis of the data the pricingand the feature strategy of the items, companyshould meet the requirements of especiallymiddle class people.


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CONCLUSION


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The CROSSWORD store has a very good brand

image.

It is very famous throughout in the city for its

huge collection of books, music, CDs, toys, gift

items, etc.

Customer is getting a true value of money inthe STORE.

It can be concluded that CROSSWORD store

has created its image in a very short period inNAGPUR.


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BIBLOGRAPHY


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Book Reference:

Entrepreneur Magazines

Business Today

Marketing management Philip Kotler

Marketing management by Ranjan Saxena

Internet reference:

www.google.com

www.crossword.co.in

Email address:

[email protected]


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Name: -------------------------------------------------------------- Age: --------------

---Address: ---------------------------------------------------------------------------------

---

Occupation: --------------------------------------------------------------------------------

Gender: Male [ ] Female [ ]

1. Are you aware ofCROSSWORD?

a. Yes b. No

2. If yes then what was the source of information?

a. Hoardings b. Posters

c. Friends d. Television


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3. Are you satisfied with the services provided by the STORE?

a. Yes b. No

4. How would you rank the availability of the desired items?a. Good b. Bad

c. Average d. Very sensitive

5. What are your views about the behaviour of the employees?

a. co-operative b. non co-operative

c. dull d. attentive

6. What are your views about the interior of the STORE?

a. spacious b. comfortablec. congested d. average

7. Were you satisfied with the prices of the available items?

a. Yes b. No


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8. What are your views about the prices of the items provided by the store?

a. Cheap b. Reasonable

c. Expensive d. Average

9. Which section of the store attracted you the most?

a. Books b. gift items

c. Toys d. CDs

10. Which section of the store needs to be rectified?

a. Books b. Gift items

c. Toys d. CDs


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11. What is the most important factor, which should be considered by the

STORE?

a. Layout of the store b. Site of the store

c. Available of items d. All

12. Do you think that STORE will go longer in this city?

a. Yes b. No


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THANK YOU

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