antti Öhrling - blyk
DESCRIPTION
TRANSCRIPT
© Blyk Sunday, June 8, 20081 Blyk
@ Mobile Monday, Amsterdam
Antti Öhrling, Co-founder
© Blyk Sunday, June 8, 20082 Blyk
What is Blyk?
^ Blyk is the FREE - SIM only - mobile network for 16-24sthat is funded by advertising
^ Blyk links young people with brands they like and givesthem free texts and minutes each month
^ Members in UK get 217 texts and 43 minutes free everymonth and no more than 6 brand messages per day
^ There is no contract and no catch
© Blyk Sunday, June 8, 20083 Blyk
Newspapers
What’s common?
Television
Radio
Magazines
Internet
© Blyk Sunday, June 8, 20084 Blyk
Mobile
What’s different?
© Blyk Sunday, June 8, 20084 Blyk
© Blyk Sunday, June 8, 20085 Blyk
Give people what they want
Good to remember
© Blyk Sunday, June 8, 20086 Blyk
Alarm clock
Text
What do young people want in mobile?
Source: Blyk European Research, 2007
Voice
© Blyk Sunday, June 8, 20086 Blyk
© Blyk Sunday, June 8, 20087 Blyk
Give advertisers what theyneed
Good to remember
© Blyk Sunday, June 8, 20088 Blyk
Traditionally brands have required reach and frequency
Brand YoungPeople
600+TV stations
11,950,000,000webpages
3445magazines
389radio stations
3561cinema screens
251,119outdoor sites
© Blyk Sunday, June 8, 20089 Blyk
The big mobile promise
Mobile is the perfect advertising platform to bring engagement and relevance
Demographics
Lifestage
Location
Interests
Interaction
© Blyk Sunday, June 8, 200810 Blyk
Direct access to 16-24s
Dialogue with yourtarget audience
YoungPeople
Brand Engagement & Relevance
Blyk offers direct access that builds engagement
© Blyk Sunday, June 8, 200811 Blyk
Does it work?
100,000 members in April (UK)
>140,000 members today andthousands joining every week
© Blyk Sunday, June 8, 200812 Blyk
Does it work?
10% response rate would be 4 times more than any other media
29%
© Blyk Sunday, June 8, 200813 Blyk
Here’s a sampling of the brands that work with us today
© Blyk Sunday, June 8, 200814 Blyk
Our biggest surprises until today?
^ Mass distribution capability of MMSdid not exist in telco world^ Members have embraced Blyk as theirown “thing” very quickly^ Host operator partners have seen thevalue we can bring to them in this veryhard to reach and low margin market^ Brands and agencies are moreinnovative and enthusiastic than publiclyquoted
© Blyk Sunday, June 8, 200815 Blyk
Audio ClipExtract: Chapter 1 Nick Hornby’s
Slam
AwarenessLatest releases
Return tomenu
Penguin Books
Answer: ^Y Answer: ^N
© Blyk Sunday, June 8, 200816 Blyk
Thank you.
http://www.blyk.com