antonelli e barsotti associati srl - via umberto forti 6, 56121 montacchiello, pisa – italia...
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Antonelli e Barsotti Associati Srl - Via Umberto Forti 6, 56121 Montacchiello, Pisa – Italia Formatica Srl - Piazza del Pozzetto 9, 56127 Pisa - Italia
Wider Project
“Integrated training and dissemination of the culture of innovation
for small and medium businesses in Italy’s Marche Region”
Elena Fulignati
Trieste, 14 May 2015
1
About me
Elena Fulignati - management consultant.
Degree in Economics from the University of Pisa
Master in Corporate Finance and Banking from the University of Pisa
Management Consultant for Antonelli e Barsotti Associati (ABA), since 2009
it.linkedin.com/in/elenafulignati/[email protected]
Business Plan
Capital budgeting
Corporate finance
Start-up Enterprise evaluation
Strategic planning
BudgetingChange
managementBPR
Background
Aging in Europe has become a social and economic challenge and is today part of the European Horizon 2020 Program. The Wider Program seeks to offer the basis for planning local economic development strategies in order to:• Help small and medium enterprises • Encourage the formation of new companies and emerging businesses • Provide companies with tools to draw closer to this new market segment and
succeed • Design and develop new products aimed at increasing healthy active life-style • Integrate a multi-sectorial and multidisciplinary holistic approach • Find mechanisms to allow user-centred development • Include environmental care and energy efficiency in all aspects.
General plan of the training activities
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
ROAD MAPPINGWORKSHOP 1
STRATEGY
WORKSHOP 2 STRATEGY AND
INNOVATION
WORKSHOP 3 NETWORK AND
STRATEGIES FOR SMEs
WORKSHOP 4 ORGANIZATION AND
BUSINESS MODEL
ANCONA
8 November 2013
RECANATI
22 November 2013
ANCONA
16 January 2014
CIVITANOVA MARCHE
17 January 2014
ANCONA
22 January 2014
CIVITANOVA MARCHE
23 January 2014
ANCONA
28 January 2014
CIVITANOVA MARCHE
29 January 2014
Objectives:
identify the main strategic trajectories of the sector
Objectives:
focus on strategy relevance for said sector
Objectives: Identify shapes and patterns of innovation and elements of Strategic Planning
Objectives: transform innovation in business strategy;Logics and methods for network management as a driver for innovation;
Objectives: Focus on organization value and business model canvas as a tool for innovating the business model
Participants:
companies and sector experts
Participants:
companies and sector experts
Participants:
companies
Participants:
companies
Participants:
Companies
Step 1 - Roadmapping
Four fundamental dimensions of analysis:
•Research and development,•Technology, •Products/services •Market
identify possible prospects for sector development (Eco Smart Housing)
Objective
Step 1 - Roadmapping
R&D TECHNOLOGY
PRODUCTS
MARKET
Step 1 - Roadmapping
Results summary:
1)ROLE OF PUBLIC BODIES2)CULTURE3)COMPETITIVE ARENA4)"SMART"
5) DEVELOPMENT OF INTERNET BASED TECHNOLOGIES6) NEW WAY TO NETWORK7) TECHNOLOGIES AND SOLUTIONS SEMPLIFICATION
Step 2 – WS 1 - Strategy
Focus on acquiring a predictive capacity to improve adaptability regarding the external environment
Objective
• Key technology trends
• Megatrend and possible impact on eco-smart housing
• Smart home of the future
Step 3 – WS 2 – Eco smart housing Innovation is strategic
Focus on the relevance of strategic planning and innovation
Objective
• Business culture of innovation
• Sources of innovation and technology cycles
• Competitiveness
• The Fundamentals of Strategic Planning
Step 4 – WS 3 – Network and strategies for SMEs
To identify logic and methods for network management and how it is possible to transfer
innovation in business strategyObjective
• Innovation Strategies for SMEs – SWOT matrix
• Development of a strategy for innovation
• The value of the network through successful cases
Step 5 – WS 4 – Organization and business model
Focus on the value of the organization Osterwalder «Business Model Canvas» as a tool to develop
enterprise around business ideaObjective
• The value of the organization
• Building the business model
Antonelli e Barsotti Associati Srl
Via Umberto Forti 6, 56121 Montacchiello, Pisa
www.antonellibarsotti.it
Elena Fulignati+39 3398429321