anthony medeiros ux solutions...
TRANSCRIPT
Anthony MedeirosUX Solutions Portfolio
eComm & MobileDigital MarketingEducationalInsurancePhotographyFinancial
AT&TCoors, BestBuy
CapellaSafeco
GettyINVESTools
AT&T Home Solutions - eComm & Mobile
Award winning redesign improved conversion by 12%. Leading a multidisciplinary team to reduce the pain points and complexity in AT&T’s Multi-Channel Home Solutions buy flow, 8 separate user flows were coalesced into a single cohesive user experience. The redesign significantly improved conversion from 3% to 15% and improved completion time from 30 minutes to 10.existing conversion rates.
1. User Experience Model
2. Wireframe Improvements
4. Mobile First Prototype
3. Responsive Design
AT&T Customer Support - eComm & Mobile
Redesign the content strategy from information browsing to a task based solution. Using call center metrics, content was organized by the most common topics. Top 3 were displayed prominently in the main body in context with secondary and related issues.
1. Content Model
2. Wireframe Display
3. Responsive Design
4. Mobile First Prototype
Coors Interactive Can - Digital Marketing
Modeled the user experience for the Coors cold activated can to ensure user engagement and delight in the interactive can concept supporting Coors social & UGC video campaign goals
1. User Experience Model
2. Interactive can UI
- Interactive Media- Specs and Reference
Value AddedSocial Content
Multi-Channel Widgets“Shop Anywhere”
Advertising Publishing
CommunityVettedYelp
Desktop
SocialContent
Friends, Celebrity,
Expert, World
dreamSpacesSocial
Shopping Platform
GoogleYahoo
Amazon
MobileRetail
Partner Sites
Social / Portal Sites
TV
BestBuy dreamSpaces - Digital Marketing
View, Share, Suggest, Recommend, Rate, Build - Compelling Lifestyle Spaces / Solutions – “What to Buy!”
Created the dreamSpaces concept user experience to realize the trusted network social space for BestBuy – a BestBuy facilitated ecosystem for consumers and manufacturers where customers can assemble a dream kitchen or other rooms and purchase the items at BestBuy
2. Concept UI
1. Trusted Network – Experience Model
Capella - Educational
Increased online conversion by 22%. User research determined that students were more interested in their careers and how to achieve their goals than browsing the colleges degrees and classes.
1. Research backed Personas
2. Wireframe Redesign
3. Testing Prototype
Exit Points
0
5
10
15
20
25
30
35
40
Land
ing
Indu
stry
Loca
tions
Com
pany
Prod
ucts
Build
ing
1Bu
ildin
g 2
Auto
sAs
sum
1As
sum
2BO
P C
ovAu
to C
ovSa
veQ
uote
Buy
Auth
Prin
t
Screen
Tota
l Exi
ts Complete with an agentConsult with an agentLeaveOther
1. Research – Trusted Conversation Model Significant user research informed this successful design solution. Coverage recommendations where key before obtaining necessary information for an actual price quote.
2. Wireframe Redesign
Safeco Quoting - Insurance
3. Testing Prototype
Getty - Photography
Designed a streamlined portfolio experience to show case high-end photographers and their work at Getty who can be contracted for photographic assignments. With an innovative interaction model, users could browse for a photographer by a location or subject matter that meet theirproject needs.
1. Wireframe Interaction
2. Testing Prototype
INVESTools - Financial
General Investor: Hardcore
Interaction Scenario
Analyze Your
Stocks Live
ROI Exampl
es
Toolbox / Course Preview
Register for Live
Seminar
ASPIRATIONS:4 Bank a million dollars before he is
554 Drive a Mercedes AMG4 Retire early – in style
PERSONALITY:4 Confident, impatient, action-
oriented, proud, loyal, unsentimental
DEMOGRAPHICS:4 Civil Engineer4 Makes 125k per year4 Married, empty-nester4 Wife is homemaker
MEDIA CONSUMPTION:4 Reads magazine & newspapers, and
books (Fortune, WSJ, USA Today)4 Reads Yahoo Finance Message
boards regarding his own company & those he invests in
4 Researches individual company sites
ATTITUDE / BEHAVIOR:4 Comfortable trading online but only in small
batches4 Constantly seeking new sources of information,
stock tips, inside information4 Doesn’t feel that his broker always acts in his
best interests
KEY FEATURES:4 Acquisition
4 Wants to see affirmation by recognized experts that the course works
4 Wants to get hands-on and feel what it is like to use the tool
4 Wants something “on his level” 4 Wants to compare stocks his
broker has picked in the past with those he might have picked using INVESTools
4 Retention4 Show me the money!4 Save me time
4 Extension4 Daniel aims high – once he’s on
the track to a PhD, he won’t stop
This redesign achieved 33% greater online conversion by promoting personal stories and easy to understand steps toward owning your financial success that were being used successfully in their expensive location based seminars.
1. Research backed Personas
2. Wireframe Redesign
3. Testing Prototype