introduction .................................................... 02 anatomy of type .................................................... 03expressive type .................................................... 05 disintegration typeface .................................................... 07mechanical typeface .................................................... 08organic typeface .................................................... 10 futuristic typeface .................................................... 12type history .................................................... 14

History of Type

Introduction

introductionthis booklet contains five different experimental typeface designs; artist in-spired, a typeface based on the style of german painter/sculptor otto fre-undlich, disintegration, a distorted typeface made up of a spectrum of col-ours, mechanical, strong metal characters made up of nuts, nails, screws and bolts, organic, elements of nature, futuristic, modern, minimalist and sleek. also featuring a brief exploration of expressive Type and type history.

History of Type

Typographybase

x heightcap height

descender

Type is made up of straight and curved lines that connect to form different characters. It is important to learn and exercise the right terminology, this helps to communicate your ideas to others and improve your understanding

elements that make a standard character.

Typography

Exspressive Type

strong - large, bold, capitals

loud - large, capitals, spaced boring - straight, even

elegant - feminine, calligraphy, italic

quiet - empty, light

childlike - rounded, simple silly - curled, inconsistent weight

weak - small, thin, spaced

Exspressive Type

Mechanical

‘screwfixed’

Organic

‘berrylicous’

Organic

Futuristic

‘3010’

Futuristic

Disintergration

‘disconnected’(original typeface -‘bauhaus 93’)

Disintergration

History of Type

historyoftypehand rendering

cuneiform was one of the earliest representations of type using shapes and lines to communicate non-verbally with other people. books were written up by hand and bound by using the codex process with parchment sheets

movable type

chinese invented movable type before the west, the koreans were first to invent metal moveable type in 1490 AD but europeans then invented mov-

able type independently

machine agejohannes gutenberg invented the printing press which allowed production of books. machines were more efficient, faster, powerful, less waste. pro-

duction rates of books were quadrupled.

photocomposition

stencils are used to direct light onto light sensitive paper, this then leaves shadow where light had contact with the surface.

digital age

most type is being produced with computers and then printed from laserprinters using everyday paper. many books have lost appeal and are now available free for everyone in libraries as most type and information is

viewed via the internet rather than from printed books.